International Journal of Electronic Marketing and Retailing

2006 - 2025

From Inderscience Enterprises Ltd
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Volume 11, issue 4, 2020

Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens pp. 326-342

M.M. Sulphey and Mohammad Rishad Faridi

Self-congruity and brand loyalty - an innovation of diffusion approach pp. 343-351

P. Praveen Babu and S. Prabakar

Does spiritual intelligence contribute to sales force effectiveness? pp. 352-368

V. Kalyani and R. Saravanan

Generational difference as predictors of financial behaviour pp. 369-383

M.M. Sulphey and Shaha Faisal

Digital marketing: a quantitative approach on the scientific production pp. 384-428

Danilo Magno Marchiori, Arminda Maria Finisterra Do Paço, Helena Maria Batista Alves, Paulo Duarte and Ricardo José De Ascensão Gouveia Rodrigues

Volume 11, issue 3, 2020

Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges pp. 217-238

Mohammad Hamdi Al Khasawneh and Natalie Haddad

The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan pp. 239-258

Rand Al-Dmour, Emilia Al Haj Dawood, Hani Al-Dmour and Ra'ed Masa'deh

Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review pp. 259-277

Ana Reyes-Menendez, Jose Ramon Saura and Pedro Palos-Sanchez

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth pp. 278-306

Ahmad Samed Al-Adwan, Husam Kokash, Ahmad Al Adwan, Alaa Alhorani and Husam Yaseen

Wooing the consumer in a six-second commercial! Measuring the efficacy of bumper advertisements on YouTube pp. 307-322

Jay P. Trivedi, Siddharth Deshmukh and Amit Kishore

Volume 11, issue 2, 2020

Factors influencing the acceptance of smart homes in Jordan pp. 113-142

Ibrahim Mashal, Ahmed Shuhaiber and Mohammad Daoud

Building customer engagement and brand loyalty through online social media: an exploratory study pp. 143-160

Sombala Ningthoujam, Reshmi Manna, Vikas Gautam and Sandeep Chauhan

Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation pp. 161-183

Sumit Kumar and Bibhas Chandra

The importance of electronic word-of-mouth on consumer perception of content marketing pp. 184-198

Benedikt Hirschfelder and Joel Mugove Chigada

The impact of social media on consumer awareness towards buying copy brand pp. 199-215

Ahmad Al Adwan

Volume 11, issue 1, 2020

Investigating the impact of atmospherics and online flow cues on visiting intentions: the case of Jordan' virtual tourist centre pp. 1-23

Tamather Shatnawi, Laila Ashour and Dana Kakeesh

An exploration of online shopping convenience dimensions and their associations with customer satisfaction pp. 24-49

Sergio Palacios and Minjoon Jun

Differences between mobile and non-mobile buyers: comparing attitudinal, motive-related, and media behaviour pp. 50-80

Michael Groß

Attribution modelling in an omni-channel environment – new requirements and specifications from a practical perspective pp. 81-111

Ole Nass, José Albors Garrigós, Hermenegildo Gil Gómez and Klaus-Peter Schoeneberg

Volume 10, issue 4, 2019

Reference group influence on user connections with social networking sites: a study of Facebook pp. 333-350

Yujie Wei and Feisal Murshed

Message strategy of promotional e-mails in India: a content analysis pp. 351-367

Utkarsh and Nimit Gupta

Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success pp. 368-388

Ali Tarhini, Ali Abdallah Alalwan and Raed S. Algharabat

Customer satisfaction, loyalty and switching intent in retail service settings pp. 389-405

Aakash Kamble and Shubhangi Walvekar

Buying intention, acceptability and frequency of purchase: analysing their determinants using SEM pp. 406-424

Davide Di Fatta, Navneet Gera and Nishith Kumar Mishra

Retail service quality, satisfaction, and trust: the key to shopper loyalty in the context of the Indonesian traditional market pp. 425-440

Moh Farid Najib and Adila Sosianika

Volume 10, issue 3, 2019

The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth pp. 209-229

Luis Hernan Contreras Pinochet, Evandro Luiz Lopes, Priscila Graziele Araujo and Ricardo Luiz Pereira Bueno

Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty pp. 230-243

Siti Nurlaela, Ujang Sumarwan and Mukhamad Najib

Preference criteria for online shopping among university students pp. 244-259

Amiruddin Ahamat and Muhamad Sham Bin Shahkat Ali

Online purchasing: the role of web experience factors pp. 260-282

Noor Akma Mohd Salleh, Norbani Che Ha, Philip J. Kitchen and Amrul Asraf Mohd-Any

The Colombian electronic consumer: analysis of the leading factors of e-commerce use pp. 283-308

Javier A. Sánchez-Torres, Francisco Javier Arroyo-Cañada, Sandra Patricia Rojas-Berrio, Oscar Javier Robayo-Pinzón and Winston Fontalvo-Cerpa

Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing pp. 309-331

Pradeep Kautish and Sushil Kumar Rai

Volume 10, issue 2, 2019

A brand view on the user acceptance of mobile apps: an evidence from India in the multi-channel context pp. 95-117

Nithya Murugan and Jayanth Jacob

Success and failure factors of social media integration - insights from business experience pp. 118-129

Maha Al-Essa and Imene Ben Yahia

A two-stage SEM-neural network analysis to predict drivers of m-commerce in India pp. 130-149

Khushbu Madan and Rajan Yadav

Building brand advocacy on social media to improve brand equity pp. 150-172

Manisha Mathur

Affect-based and personality-based trust and risk in social commerce pp. 173-207

Emad Abou-Elgheit

Volume 10, issue 1, 2019

Using a multicriteria approach to identify factors that influence e-tailing service quality pp. 1-25

André Luís Policani Freitas and Ana Carla De Souza Gomes Dos Santos

Profiling consumers of private label brands in virtual retail environment - a cluster analytic approach pp. 26-44

Sumit Kumar and Bibhas Chandra

An exploration of e-impulse buying pp. 45-59

Hemraj Verma and Shalini Singh

Factors influencing consumers' purchase intention towards online group buying in Malaysia pp. 60-77

Yean Sien Liew and Mohammad Falahat

Exploring the behaviour of Indian consumers towards online discounts pp. 78-94

S.K. Suman, Pallavi Srivastava and Shaili Vadera

Volume 9, issue 4, 2018

Shopping on the go: how walking influences mobile shopping performance pp. 307-319

Sarah M. Stanley, Cassandra C. Elrod, Nathan W. Twyman and Cui Zou

The state of flow in social commerce: the importance of flow consciousness pp. 320-343

Carolina Herrando, Julio Jiménez-Martínez and María José Martín-De Hoyos

Examining telegram users' motivations, technical characteristics, trust, attitudes, and positive word-of-mouth: evidence from Iran pp. 344-365

Davood Ghorbanzadeh and Hamid Reza Saeednia

Conversion rate determinants in e-commerce websites. What about moderation effects? pp. 366-377

Davide Di Fatta and David Diwei Lu

Service quality of online transactions: the PayPal case pp. 378-397

Costas Assimakopoulos, Eugenia Papaioannou and Christos Sarmaniotis

Volume 9, issue 3, 2018

College students' online purchase attitudes and intentions: gender, product type, and risk pp. 207-229

Jane McKay-Nesbitt, Chad Ryan and Sukki Yoon

A two-stage approach for a reflective-formative hierarchical latent variable model for measuring customer loyalty: special case of Indian e-customers pp. 230-253

Thomas John Paul and Jayanth Jacob

Understanding customers' expectations for delivering satisfactory and competitive services experience pp. 254-268

Andy Fred Wali and N. Gladson Nwokah

Smartphone dependence among students: gender-based analysis pp. 269-287

Wajeeha Aslam, Imtiaz Arif and Kashif Farhat

Interpretive structural modelling for e-impulse buying: an Indian study pp. 288-306

Hemraj Verma and Shalini Singh

Volume 9, issue 2, 2018

Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities pp. 109-125

Shampy Kamboj, Mayank Yadav and Zillur Rahman

Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention pp. 126-144

Hyunjoo Im and Young Ha

To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers pp. 145-166

Vasja Roblek, Mirjana Pejić Bach, Maja Meško and Andrej Bertoncelj

Demand hierarchy model and its measurement for online brand community participation pp. 167-183

Lihong Chen and Xinfeng Yan

Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach pp. 184-206

Sajad Rezaei and Naser Valaei

Volume 9, issue 1, 2018

Understanding the role of web-benefits in cross-buying pp. 1-21

Vishal Vyas and Sonika Raitani

Consumers' perceptions on green and smart furniture innovation pp. 22-36

Ioannis Papadopoulos, Glykeria Karagouni and Marios Trigkas

Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users pp. 37-58

Prince Dubey, Naval Bajpai and Sanjay Guha

The role of communication channel in delivering service recovery in online shopping environment pp. 59-76

Na Young Jung and Yoo-Kyoung Seock

Online sales promotion in hedonic versus utilitarian product categories pp. 77-88

Ravi Narayanaswamy and Richard A. Heiens

The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues pp. 89-108

Yam B. Limbu and Ricard W. Jensen