International Journal of Electronic Marketing and Retailing

2006 - 2025

From Inderscience Enterprises Ltd
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Volume 14, issue 4, 2023

Developing brand relationships through social media communication: a cross-cultural comparison pp. 351-370

Marsela Thanasi-Boçe, Omar Ali and Ayse Begum Ersoy

Information processing from electronic word of mouth: an integrative framework pp. 371-393

Aun Ahmed and Amritesh

E-commerce expansion in the Japanese apparel market pp. 394-411

Xueying Wu, Tao Hua Ouyang, Takeshi Okayama and Takuya Urakami

Brand equity: a systematic literature review pp. 412-433

Maryam Alefpour Tarakameh, Sepideh Nasiri, Manouchehr Ansari, Maryam Goudarzi and Nazanin Jafarbekloo

A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam pp. 434-452

Bui Nhat Vuong

A review of determinants of marketing analytics adoption by business enterprises pp. 453-471

Nilesh Gokhale and Partha Saha

Volume 14, issue 3, 2023

Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation pp. 237-256

Shikha Karamchandani, Anushree Karani and Mitesh Jayswal

How e-service quality influence post-purchase behaviour: the mediating role of perceived value and the moderating of perceived risk pp. 257-274

Ha Thu Nguyen, Anh Chi Phan and Phuong Hien Nguyen

Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE pp. 275-293

Ansey John, Vijay Pujari and Sudipa Majumdar

To buy or not to buy: factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products pp. 294-312

Sunildro L.S. Akoijam and Sultana B.A. Mazumder

Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment pp. 313-349

Sumit Kumar, Soni Wadhwa and Bibhas Chandra

Volume 14, issue 2, 2023

Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context pp. 123-138

Susmita Suggala, Bharati Pathak and Sujo Thomas

Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude pp. 139-155

Suraj Shah, Maurvi Vasavada and Mahendra Sharma

The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment pp. 156-170

Surasak Suthongwan and Chanongkorn Kuntonbutr

Antecedents and outcomes of omnichannel retail customer experience pp. 171-189

Hai Ninh Nguyen and Manh Dung Tran

Mobile apps personalisation and shareability as drivers of students' choices pp. 190-201

Kleopatra Konstantoulaki, Kostas Kaimakis, Panagiotis Kaldis and Ioannis Rizomyliotis

Stimulators of impulse buying behaviour: an analysis of Pakistan's readymade garment buyers pp. 202-224

Nainan Nawaz, Hina Rehman and Sadaf Kashif

The effect of distribution strategy and price on buying decisions minimarkets in Surabaya City, Indonesia pp. 225-235

Slamet Riyadi and Donny Arif

Volume 14, issue 1, 2023

Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation pp. 1-22

Farzaneh Ghorbani Moghadam and Amir Mohammad Fakoor Saghih

Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores pp. 23-38

Kalender Özcan Atilgan and Murat Bayindir

Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z pp. 39-60

Irfan Fadhilah and Daniel Tumpal H. Aruan

Factors influencing consumer intention to use social commerce pp. 61-86

Zaki Shoheib and Emad A. Abu-Shanab

Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intention pp. 87-106

Nezahat Ekici and Tuğba Özbölük

How trust and perceived risk create consumer purchase intention in the context of e-commerce: moderation role of eWOM pp. 107-122

Dudi Amarullah

Volume 13, issue 4, 2022

Social media communication and consumer decision making: an empirical perspective pp. 391-410

Sumit Sangwan and Supran Kumar Sharma

The effect of country of origin on the perceived quality of e-services pp. 411-424

Zhuofan Zhang, Fernando R. Jiménez and Shuang Yang

Augmented and virtual reality effects on social responsibility in retail pp. 425-442

Kaylyn Wenzel and Lauren Copeland

The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour pp. 443-465

Joonyong Park and Renee B. Kim

Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing pp. 466-489

Farah S. Choudhary and Alka Sharma

An exploration of online marketplace quality dimension and relationship with purchase intention: the mediating roles of trust and e-WOM pp. 490-512

Priyadarshi Ranjan and G.V.R.K. Acharyulu

Volume 13, issue 3, 2022

Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry pp. 259-279

Mehruba Haque and Amy Wong

Effectiveness of in-game advertisements within role-playing games pp. 280-299

Luis Guerra and Deepak Saxena

Workplace mindfulness and customer satisfaction: an investigation in hospitality industry based on Booking.com overall ratings pp. 300-318

Eser Erdurmazlı, Haluk Erdem, Ufuk Türen, Yunus Gökmen and Gökdeniz Kalkın

Interactive websites of e-malls instigate intentions to generate e-WoM pp. 319-333

Tahir Mumtaz Awan, Tayyaba Latif, Faheem Aslam and Tayyba Fatima

The determinants of e-tourism websites for tourists while selecting a travel destination pp. 334-359

Sheshadri Chatterjee, Dipasree Majumdar, Sanjay Misra and Robertas Damasevicius

The impact of new e-retailer's policy information on post-purchase services towards customer satisfaction pp. 360-389

E. Noble Kennedy and Goutam Kumar Kundu

Volume 13, issue 2, 2022

Twenty years of online customer experience: a bibliometric review and research agenda pp. 137-156

Mehak Goyal and Pankaj Deshwal

Digital luxury retailing and the COVID-19 pandemic: a qualitative study pp. 157-189

Giuseppe Colella and Cesare Amatulli

A strategic framework for non-intrusive mobile marketing campaigns pp. 190-205

Saurabh Mittal and Vikas Kumar

Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran) pp. 206-223

Mahshid Janmohammadi

Investigating last-mile delivery options on online shoppers experience and repurchase intention pp. 224-241

Salini Devi Rajendran and Siti Norida Wahab

NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain pp. 242-258

Paula Núñez Milán, Manuel Palomar Sanz and Yoan Gutiérrez Vázquez

Volume 13, issue 1, 2022

The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach pp. 1-24

Alaeddin Ahmad, Dana Kakeesh and Mohammad Abuhashesh

Effect of gender and unplanned shopping on healthy product buying and digital technology use pp. 25-42

Vikas Agrawal, Dale Cake and George Gresham

Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls pp. 43-64

Asphat Muposhi, Chengedzai Mafini and Roy Marlon Shamhuyenhanzva

Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study pp. 65-82

Ravi Narayanaswamy and Richard A. Heiens

Do health-brand fan pages satisfy their consumers' desires? pp. 83-104

Gricel Castillo, Lorena Carrete and Pilar Arroyo

Shopping orientations and its influence on online purchase intention: a study of young adults pp. 105-135

Daly Paulose Meppurath and Roshna Varghese

Volume 12, issue 4, 2021

Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion pp. 323-338

Kimberly Thomas-Francois and Simon Somogyi

The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: the role of gender pp. 339-356

Matti J. Haverila, Kai Haverila and Caitlin McLaughlin

The effect of brand love on the electronic word-of-mouth and repurchase intention pp. 357-372

Süleyman Çelik and Yusuf Volkan Topuz

Understanding the determinants of mobile retailing adoption and usage behaviour pp. 373-393

Sridhar Vaithianathan, Vishal Mishra and Ankur Srivastava

The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector pp. 394-413

Tornike Khoshtaria, Arian Matin, Metin Mercan and Davit Datuashvili

Factors influencing purchase intention of store brands in organised fashion retail pp. 414-430

Aradhana Gandhi and Sonali Bhattacharya

Volume 12, issue 3, 2021

The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania pp. 215-231

Fortesa Haziri, Ina Pagria and Miloslava Chovancová

Consumer acceptance of virtual reality when browsing for apparel pp. 232-253

Jennifer Johnson Jorgensen and Katelyn Sorensen

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets pp. 254-284

Deependra Singh, Naval Bajpai and Kushagra Kulshreshtha

The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options pp. 285-305

Ngoc Trang Thi Nguyen and Yoonjae Lee

The impact of digital sales channels on web sales: evidence from the USA's largest online retailers pp. 306-322

Ravi Narayanaswamy and Richard A. Heiens

Volume 12, issue 2, 2021

Promocode: an examination of the outcome expectations in shopping apps pp. 111-132

Ree C. Ho and Ali Shafiq

Social media and the decision-making process: empirical evidence from Yemen pp. 133-155

Wail Alhakimi and Ramzi Alwadhan

Examining the risk factors affecting the image of online stores in Malaysia pp. 156-170

Noorshella Binti Che Nawi, Abdullah Al Mamun, Noorul Azwin Md Nasir and Nurul Hasliana Binti Hamsani

Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network pp. 171-195

Beheruz N. Sethna, Sunil Hazari and Cheryl O'Meara Brown

Facilities planning in retailing and value generation among urban consumers pp. 196-213

Prof Rajagopal

Volume 12, issue 1, 2021

How to satisfy him and her, and get loyalty in mobile commerce shopping application pp. 1-18

Panitharn Juntongjin

Which are online shopping determinants? Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India pp. 19-35

Navneet Gera, Davide Di Fatta, Rinki Garg and Shivani Malik

Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits pp. 36-51

Changhyun Nam and Young Do Kim

A conjoint analysis of customers' preferences for e-banking channels pp. 52-68

Noopur Saxena, Navneet Gera, Kritika Nagdev and Davide Di Fatta

Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression pp. 69-88

A.F.M. Jalal Ahamed, Yam B. Limbu and Md. Al Mamun

Effects of consumer personal characteristics and psychological factors on nostalgia marketing pp. 89-109

Kyunghee Kim, Ahreum Hong and Yannan Li