International Journal of Electronic Marketing and Retailing

2006 - 2025

From Inderscience Enterprises Ltd
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Volume 13, issue 4, 2022

Social media communication and consumer decision making: an empirical perspective pp. 391-410

Sumit Sangwan and Supran Kumar Sharma

The effect of country of origin on the perceived quality of e-services pp. 411-424

Zhuofan Zhang, Fernando R. Jiménez and Shuang Yang

Augmented and virtual reality effects on social responsibility in retail pp. 425-442

Kaylyn Wenzel and Lauren Copeland

The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour pp. 443-465

Joonyong Park and Renee B. Kim

Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing pp. 466-489

Farah S. Choudhary and Alka Sharma

An exploration of online marketplace quality dimension and relationship with purchase intention: the mediating roles of trust and e-WOM pp. 490-512

Priyadarshi Ranjan and G.V.R.K. Acharyulu

Volume 13, issue 3, 2022

Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry pp. 259-279

Mehruba Haque and Amy Wong

Effectiveness of in-game advertisements within role-playing games pp. 280-299

Luis Guerra and Deepak Saxena

Workplace mindfulness and customer satisfaction: an investigation in hospitality industry based on Booking.com overall ratings pp. 300-318

Eser Erdurmazlı, Haluk Erdem, Ufuk Türen, Yunus Gökmen and Gökdeniz Kalkın

Interactive websites of e-malls instigate intentions to generate e-WoM pp. 319-333

Tahir Mumtaz Awan, Tayyaba Latif, Faheem Aslam and Tayyba Fatima

The determinants of e-tourism websites for tourists while selecting a travel destination pp. 334-359

Sheshadri Chatterjee, Dipasree Majumdar, Sanjay Misra and Robertas Damasevicius

The impact of new e-retailer's policy information on post-purchase services towards customer satisfaction pp. 360-389

E. Noble Kennedy and Goutam Kumar Kundu

Volume 13, issue 2, 2022

Twenty years of online customer experience: a bibliometric review and research agenda pp. 137-156

Mehak Goyal and Pankaj Deshwal

Digital luxury retailing and the COVID-19 pandemic: a qualitative study pp. 157-189

Giuseppe Colella and Cesare Amatulli

A strategic framework for non-intrusive mobile marketing campaigns pp. 190-205

Saurabh Mittal and Vikas Kumar

Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran) pp. 206-223

Mahshid Janmohammadi

Investigating last-mile delivery options on online shoppers experience and repurchase intention pp. 224-241

Salini Devi Rajendran and Siti Norida Wahab

NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain pp. 242-258

Paula Núñez Milán, Manuel Palomar Sanz and Yoan Gutiérrez Vázquez

Volume 13, issue 1, 2022

The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach pp. 1-24

Alaeddin Ahmad, Dana Kakeesh and Mohammad Abuhashesh

Effect of gender and unplanned shopping on healthy product buying and digital technology use pp. 25-42

Vikas Agrawal, Dale Cake and George Gresham

Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls pp. 43-64

Asphat Muposhi, Chengedzai Mafini and Roy Marlon Shamhuyenhanzva

Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study pp. 65-82

Ravi Narayanaswamy and Richard A. Heiens

Do health-brand fan pages satisfy their consumers' desires? pp. 83-104

Gricel Castillo, Lorena Carrete and Pilar Arroyo

Shopping orientations and its influence on online purchase intention: a study of young adults pp. 105-135

Daly Paulose Meppurath and Roshna Varghese

Volume 12, issue 4, 2021

Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion pp. 323-338

Kimberly Thomas-Francois and Simon Somogyi

The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: the role of gender pp. 339-356

Matti J. Haverila, Kai Haverila and Caitlin McLaughlin

The effect of brand love on the electronic word-of-mouth and repurchase intention pp. 357-372

Süleyman Çelik and Yusuf Volkan Topuz

Understanding the determinants of mobile retailing adoption and usage behaviour pp. 373-393

Sridhar Vaithianathan, Vishal Mishra and Ankur Srivastava

The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector pp. 394-413

Tornike Khoshtaria, Arian Matin, Metin Mercan and Davit Datuashvili

Factors influencing purchase intention of store brands in organised fashion retail pp. 414-430

Aradhana Gandhi and Sonali Bhattacharya

Volume 12, issue 3, 2021

The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania pp. 215-231

Fortesa Haziri, Ina Pagria and Miloslava Chovancová

Consumer acceptance of virtual reality when browsing for apparel pp. 232-253

Jennifer Johnson Jorgensen and Katelyn Sorensen

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets pp. 254-284

Deependra Singh, Naval Bajpai and Kushagra Kulshreshtha

The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options pp. 285-305

Ngoc Trang Thi Nguyen and Yoonjae Lee

The impact of digital sales channels on web sales: evidence from the USA's largest online retailers pp. 306-322

Ravi Narayanaswamy and Richard A. Heiens

Volume 12, issue 2, 2021

Promocode: an examination of the outcome expectations in shopping apps pp. 111-132

Ree C. Ho and Ali Shafiq

Social media and the decision-making process: empirical evidence from Yemen pp. 133-155

Wail Alhakimi and Ramzi Alwadhan

Examining the risk factors affecting the image of online stores in Malaysia pp. 156-170

Noorshella Binti Che Nawi, Abdullah Al Mamun, Noorul Azwin Md Nasir and Nurul Hasliana Binti Hamsani

Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network pp. 171-195

Beheruz N. Sethna, Sunil Hazari and Cheryl O'Meara Brown

Facilities planning in retailing and value generation among urban consumers pp. 196-213

Prof Rajagopal

Volume 12, issue 1, 2021

How to satisfy him and her, and get loyalty in mobile commerce shopping application pp. 1-18

Panitharn Juntongjin

Which are online shopping determinants? Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India pp. 19-35

Navneet Gera, Davide Di Fatta, Rinki Garg and Shivani Malik

Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits pp. 36-51

Changhyun Nam and Young Do Kim

A conjoint analysis of customers' preferences for e-banking channels pp. 52-68

Noopur Saxena, Navneet Gera, Kritika Nagdev and Davide Di Fatta

Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression pp. 69-88

A.F.M. Jalal Ahamed, Yam B. Limbu and Md. Al Mamun

Effects of consumer personal characteristics and psychological factors on nostalgia marketing pp. 89-109

Kyunghee Kim, Ahreum Hong and Yannan Li

Volume 11, issue 4, 2020

Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens pp. 326-342

M.M. Sulphey and Mohammad Rishad Faridi

Self-congruity and brand loyalty - an innovation of diffusion approach pp. 343-351

P. Praveen Babu and S. Prabakar

Does spiritual intelligence contribute to sales force effectiveness? pp. 352-368

V. Kalyani and R. Saravanan

Generational difference as predictors of financial behaviour pp. 369-383

M.M. Sulphey and Shaha Faisal

Digital marketing: a quantitative approach on the scientific production pp. 384-428

Danilo Magno Marchiori, Arminda Maria Finisterra Do Paço, Helena Maria Batista Alves, Paulo Duarte and Ricardo José De Ascensão Gouveia Rodrigues

Volume 11, issue 3, 2020

Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges pp. 217-238

Mohammad Hamdi Al Khasawneh and Natalie Haddad

The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan pp. 239-258

Rand Al-Dmour, Emilia Al Haj Dawood, Hani Al-Dmour and Ra'ed Masa'deh

Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review pp. 259-277

Ana Reyes-Menendez, Jose Ramon Saura and Pedro Palos-Sanchez

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth pp. 278-306

Ahmad Samed Al-Adwan, Husam Kokash, Ahmad Al Adwan, Alaa Alhorani and Husam Yaseen

Wooing the consumer in a six-second commercial! Measuring the efficacy of bumper advertisements on YouTube pp. 307-322

Jay P. Trivedi, Siddharth Deshmukh and Amit Kishore

Volume 11, issue 2, 2020

Factors influencing the acceptance of smart homes in Jordan pp. 113-142

Ibrahim Mashal, Ahmed Shuhaiber and Mohammad Daoud

Building customer engagement and brand loyalty through online social media: an exploratory study pp. 143-160

Sombala Ningthoujam, Reshmi Manna, Vikas Gautam and Sandeep Chauhan

Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation pp. 161-183

Sumit Kumar and Bibhas Chandra

The importance of electronic word-of-mouth on consumer perception of content marketing pp. 184-198

Benedikt Hirschfelder and Joel Mugove Chigada

The impact of social media on consumer awareness towards buying copy brand pp. 199-215

Ahmad Al Adwan

Volume 11, issue 1, 2020

Investigating the impact of atmospherics and online flow cues on visiting intentions: the case of Jordan' virtual tourist centre pp. 1-23

Tamather Shatnawi, Laila Ashour and Dana Kakeesh

An exploration of online shopping convenience dimensions and their associations with customer satisfaction pp. 24-49

Sergio Palacios and Minjoon Jun

Differences between mobile and non-mobile buyers: comparing attitudinal, motive-related, and media behaviour pp. 50-80

Michael Groß

Attribution modelling in an omni-channel environment – new requirements and specifications from a practical perspective pp. 81-111

Ole Nass, José Albors Garrigós, Hermenegildo Gil Gómez and Klaus-Peter Schoeneberg