International Journal of Electronic Marketing and Retailing

2006 - 2025

From Inderscience Enterprises Ltd
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Volume 4, issue 4, 2011

'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectiveness pp. 225-247

James R. Coyle, Ted Smith, Elizabeth Lightfoot, William Neace and Glenn Platt

Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison pp. 248-269

Abeer A. Mahrous

Consumer beliefs and motivations that influence repeat online purchases pp. 270-292

Alicia Izquierdo-Yusta and Stephen J. Newell

Volume 4, issue 2/3, 2011

A longitudinal analysis of web surf history to maximise the effectiveness of behavioural targeting techniques pp. 117-128

Jason K. Deane, Thomas Meuer and Jay M. Teets

Privacy research: application of content analysis to assess a contemporary area of research pp. 129-150

Zack Jourdan, J. Ken Corley and R. Kelly Rainer Jr.

Enhancing customer base and productivity through e-delivery channels – study of banks in India pp. 151-164

Justin Paul and Ruchi Trehan

Exploring consumers' flow experiences in virtual shopping: an exploratory study pp. 165-182

Seung-Eun Lee, Tanya Domina and Maureen MacGillivray

Rejoining the research on the functionality of e-tailing sites: empirical evidence from Turkey pp. 183-205

Hakan Çelik

Success of retail in India: the customer experience management scenario pp. 206-223

Kamaladevi Baskaran

Volume 4, issue 1, 2011

Keeping internet marketing up and running: potential disasters and how to plan for them pp. 1-15

Katherine T. Smith and P. Paul Lin

Snipe bidding behaviour in eBay auctions pp. 16-29

Fusun F. Gonul and Peter Popkowski Leszczyc

Extraction of customer attitude using neural network and canonical correlation analysis pp. 30-48

Md. Shahjahan, Md. Asaduzzaman, Mineki Ohkura and Kazuyuki Murase

An application of game theory to shape e-tailing strategies pp. 49-61

Min-Young Lee

Motivations of market mavens for participating in online communities pp. 62-79

Hye-Shin Kim, Byoungho Jin and Jin Yong Park

Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks pp. 80-99

Yong J. Wang, Soonkwan Hong, Jie Wei and Kevin W. Cruthirds

Are Indians ready to adopt online supply chain management? pp. 100-116

V.R. Salkute and S.R. Kolhe

Volume 3, issue 4, 2010

Online social networks in the travel sector pp. 321-340

Daniel Belanche, Luis V. Casalo, Carlos Flavián and Miguel Guinalíu

Can avatars enhance consumer trust and emotion in online retail sales? pp. 341-362

Liz C. Wang and Dale Fodness

Putting a face with a name: avatars, relationship marketing and service failure/recovery pp. 363-381

David G. Taylor

Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company Spreadshirt.com pp. 382-397

Albrecht Enders

Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions pp. 398-414

Lyle R. Wetsch and Kristen Pike

Going with the consumer towards the social web environment: a review of extant knowledge pp. 415-440

Inma Rodriguez-Ardura, Francisco J. Martinez-Lopez and Paula Luna

Volume 3, issue 3, 2010

Social networks and marketing: potential and pitfalls pp. 202-220

Tanuja Singh and Joe Cullinane

Treat your customers as equals! Fostering customer collaboration through social media pp. 221-240

Hanna-Kaisa Ellonen and Miia Kosonen

Consumers bite on the social web about the film Snakes on a Plane pp. 241-260

Dan Fisher and Scott Smith

'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding pp. 261-292

Bridget Satinover Nichols and Daniel J. Flint

Third-person effect comparison between US and Chinese social networking website users: implications for online marketing and word-of-mouth communication pp. 293-315

Jie Zhang and Terry Daugherty

Volume 3, issue 2, 2010

Online atmospherics: the impact of colour and music on purchase intention pp. 97-113

Kelly Price

Website satisfaction: role of user and website characteristics pp. 114-131

Asmita Shukla, Sanjeev Swami and Narendra K. Sharma

Securing online transactions with biometric methods pp. 132-144

James A. Pope and Dieter Bartmann

Assessing the information technology security risk in medical supply chains pp. 145-155

Jason K. Deane, Christopher L. Rees and Wade H. Baker

Lifestyle retail internet marketing: how does it meet consumer needs pp. 156-173

Katie Davis, Jenna Misener, Jennifer Tran, Jeanne Heitmeyer and Pauline Sullivan

A resource-based view of e-tailer performance: an international study pp. 174-195

Deborah A. Colton

Volume 3, issue 1, 2010

An investigation of the relationships among domain-specific innovativeness, overall perceived risk and online purchase behaviour pp. 1-4

Hyun-Joo Lee and Patricia T. Huddleston

Implications for e-commerce: the influence of math and computer confidence on computer self-efficacy pp. 15-37

R. Franklin Morris and Jr.

A comparative assessment of resources of e-business-spawned and e-business-adopting export management companies pp. 38-54

Varinder M. Sharma, Vincent P. Taiani and Devraj V. Sharma

An application of importance-performance analysis to university marketing pp. 55-65

Dennis A. Rauch, Robert D. Nale, Samuel A. Wathen and Peter B. Barr

Efficient modelling of individual consumer preferences: facilitating agent-based online markets pp. 66-81

Frank A. LoPinto and Cliff T. Ragsdale

Exploring wearin and wearout in web advertising: the role of repetition and brand familiarity pp. 82-96

Sang Yeal Lee and Yong-Suk Cho

Volume 2, issue 4, 2009

The effect of price and trust beliefs on online evaluations pp. 299-316

Enrique P. Becerra

The relationship between the e-marketing mix strategies and organisational performance: an empirical investigation of international organisations in Jordan pp. 317-351

Mamoun N. Akroush, Mohammed T. Nuseir, Ashraf N. Asoub and Bushra K. Mahadin

Identifying how determinants impact security-based open source software project success using rule induction pp. 352-362

Barry A. Wray, Richard G. Mathieu and Jay M. Teets

An interface for the online visualisation and evaluation of simple textile properties for electronic retailing pp. 363-377

Patrick J. Casteel and Arvin Agah

The consumers' predisposition towards enrolling for retail loyalty cards: the Indian retail story pp. 378-396

Sapna Rakesh and Arpita Khare

Volume 2, issue 3, 2009

Information quality, online community and trust: a study of antecedents to shoppers' website loyalty pp. 203-219

Michael Chih-Hung Wang, Edward Shih-Tse Wang, Julian Ming-Sung Cheng and Alex Fei-Long Chen

Virtual communities: the impact of a commercial orientation on the attitudes towards virtual communities pp. 220-238

Min-Young Lee, Kelly Green Atkins and Youn-Kyung Kim

Conditional efficiency, operational risk and electronic ticket pricing strategies for the airline industry pp. 239-255

Paul K. Bergey and Sangkil Moon

Towards an integrative model of e-relationship development pp. 256-267

Arifin Angriawan and J. Michael Pearson

E-business-spawned EMCs: an overlooked aspect of the impact of e-business proliferation on EMCs pp. 268-283

Varinder M. Sharma

Leisure, wine and the internet: exploring the factors that impact the purchase of wine online pp. 284-297

Michael J. Sheridan, Joseph A. Cazier and Douglas B. May

Volume 2, issue 2, 2008

Enhancing information management through data mining analytics to increase product sales in an e-commerce platform pp. 97-104

Stephan Kudyba and Kenneth Lawrence

The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction: a developing country perspective pp. 105-134

Mahmud Shareef, Vinod Kumar, Uma Kumar and Subhas C. Misra

Cell phone advertising delivery acceptance: development, purification and validation of the advertising delivery acceptance scale pp. 135-149

Anshu Saran, Kevin W. Cruthirds, Morris Kalliny and Michael Minor

Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study pp. 150-175

Priya Nambisan and James Watt

'You should buy this one!' The influence of online recommendations on product attitudes and choice confidence pp. 176-189

Judy Harris and Pranjal Gupta

A framework for determining customer satisfaction: an empirical analysis pp. 190-201

Ranjan Chaudhuri and Sanjeev Verma

Volume 2, issue 1, 2008

Removing RFID adoption obstacles: a socio-technical perspective pp. 1-19

Charlie C. Chen and Richard E. Crandall

The last mile of e-commerce – unattended delivery from the consumers and eTailers' perspectives pp. 20-38

Mark Xu, Brett Ferrand and Martyn Roberts

The role of WWW sites in delivering brand's value: the user-based evaluation pp. 39-58

Rainer Breite and Kaj U. Koskinen

The role of product involvement in e-service evaluations pp. 59-79

Paul Wang, Siegfried Gudergan and Ian Lings

The cost of electronic retailing: prevalent security threats and their results pp. 80-96

B. Dawn Medlin and Adriana Romaniello