International Journal of Electronic Marketing and Retailing

2006 - 2025

From Inderscience Enterprises Ltd
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Volume 5, issue 4, 2013

Online reviews as a source of marketing research data: a literature analysis pp. 287-316

Michael Nche Tuma and Reinhold Decker

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs pp. 317-339

Ritu Lohtia, Naveen Donthu and Monica D. Guillory

Exploring demographic differences in the adoption of mobile money: M-PESA in Kenya pp. 340-358

Godwin C. Ariguzo and D. Steven White

How do external reference prices influence online gift giving? pp. 359-371

Yun Kyung Oh, Ye Hu, Xin Wang and William T. Robinson

Volume 5, issue 3, 2013

Black Friday and Cyber Monday: a case study pp. 187-198

Maria Petrescu and Micah Murphy

To be familiar or to be there? The roles of brand familiarity and social presence on web store image and online purchase intention pp. 199-221

Xiaoping Fan, Feng Liu and Jia Zhang

Female consumers' fanning of companies on Facebook: the influence of generational cohort pp. 222-241

Karen H. Hyllegard, Jennifer Paff Ogle, Ruoh-Nan Yan and Amy R. Reitz

Modelling the impact of 3D product presentation on online behaviour pp. 242-264

Raed S. Algharabat and Amjad A. Abu-ElSamen

Tax issues for online retailers and consumers pp. 265-286

James G.S. Yang

Volume 5, issue 2, 2012

An exploratory study of sustainable apparel retailers on the internet pp. 95-109

Katelyn Fulton and Seung-Eun Lee

Channel strategies, product types, and performance in the US retail industry pp. 110-127

Bau-Jung Chang

Using CLV for modelling churn and customer retention pp. 128-146

Najmeh Abedzadeh and MohammadAli Nematbakhsh

Retail sales in India - the need to go beyond enterprise-wide integration pp. 147-155

Reema Khurana and Poonam Garg

Measuring e-service quality in the context of service sites pp. 156-172

Estela Fernández Sabiote and Sergio Román

Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry pp. 173-186

K. Antony Arokia Durai Raj, Balasubramanian Kanagasabapathi, Suyashi Shrivastava, Kunal Krishnan and Mitul Shah

Volume 5, issue 1, 2012

CRM performance measurement: the case of CTM pp. 1-18

Behzad Jafari

E-commerce information systems (ECIS) in a relational service context pp. 19-31

Moez Bellaaj and Inès Zekri

Antecedents of IT effectiveness in Indian retail sector pp. 32-47

Khushdeep Dharni and Madhur Chawla

Consumers and teleworking advertisements in spam e-mail pp. 48-62

Joshua Fogel and Leora Lindsey Pollack

Framework for simulating random clickstream data pp. 63-76

Mansour Abdoli, Paul Savory and F. Fred Choobineh

Effects of entrepreneurial orientation on online retail performance pp. 77-93

Nils Magne Larsen and Tor Korneliussen

Volume 4, issue 4, 2011

'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectiveness pp. 225-247

James R. Coyle, Ted Smith, Elizabeth Lightfoot, William Neace and Glenn Platt

Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison pp. 248-269

Abeer A. Mahrous

Consumer beliefs and motivations that influence repeat online purchases pp. 270-292

Alicia Izquierdo-Yusta and Stephen J. Newell

Volume 4, issue 2/3, 2011

A longitudinal analysis of web surf history to maximise the effectiveness of behavioural targeting techniques pp. 117-128

Jason K. Deane, Thomas Meuer and Jay M. Teets

Privacy research: application of content analysis to assess a contemporary area of research pp. 129-150

Zack Jourdan, J. Ken Corley and R. Kelly Rainer Jr.

Enhancing customer base and productivity through e-delivery channels – study of banks in India pp. 151-164

Justin Paul and Ruchi Trehan

Exploring consumers' flow experiences in virtual shopping: an exploratory study pp. 165-182

Seung-Eun Lee, Tanya Domina and Maureen MacGillivray

Rejoining the research on the functionality of e-tailing sites: empirical evidence from Turkey pp. 183-205

Hakan Çelik

Success of retail in India: the customer experience management scenario pp. 206-223

Kamaladevi Baskaran

Volume 4, issue 1, 2011

Keeping internet marketing up and running: potential disasters and how to plan for them pp. 1-15

Katherine T. Smith and P. Paul Lin

Snipe bidding behaviour in eBay auctions pp. 16-29

Fusun F. Gonul and Peter Popkowski Leszczyc

Extraction of customer attitude using neural network and canonical correlation analysis pp. 30-48

Md. Shahjahan, Md. Asaduzzaman, Mineki Ohkura and Kazuyuki Murase

An application of game theory to shape e-tailing strategies pp. 49-61

Min-Young Lee

Motivations of market mavens for participating in online communities pp. 62-79

Hye-Shin Kim, Byoungho Jin and Jin Yong Park

Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks pp. 80-99

Yong J. Wang, Soonkwan Hong, Jie Wei and Kevin W. Cruthirds

Are Indians ready to adopt online supply chain management? pp. 100-116

V.R. Salkute and S.R. Kolhe

Volume 3, issue 4, 2010

Online social networks in the travel sector pp. 321-340

Daniel Belanche, Luis V. Casalo, Carlos Flavián and Miguel Guinalíu

Can avatars enhance consumer trust and emotion in online retail sales? pp. 341-362

Liz C. Wang and Dale Fodness

Putting a face with a name: avatars, relationship marketing and service failure/recovery pp. 363-381

David G. Taylor

Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company Spreadshirt.com pp. 382-397

Albrecht Enders

Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions pp. 398-414

Lyle R. Wetsch and Kristen Pike

Going with the consumer towards the social web environment: a review of extant knowledge pp. 415-440

Inma Rodriguez-Ardura, Francisco J. Martinez-Lopez and Paula Luna

Volume 3, issue 3, 2010

Social networks and marketing: potential and pitfalls pp. 202-220

Tanuja Singh and Joe Cullinane

Treat your customers as equals! Fostering customer collaboration through social media pp. 221-240

Hanna-Kaisa Ellonen and Miia Kosonen

Consumers bite on the social web about the film Snakes on a Plane pp. 241-260

Dan Fisher and Scott Smith

'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding pp. 261-292

Bridget Satinover Nichols and Daniel J. Flint

Third-person effect comparison between US and Chinese social networking website users: implications for online marketing and word-of-mouth communication pp. 293-315

Jie Zhang and Terry Daugherty

Volume 3, issue 2, 2010

Online atmospherics: the impact of colour and music on purchase intention pp. 97-113

Kelly Price

Website satisfaction: role of user and website characteristics pp. 114-131

Asmita Shukla, Sanjeev Swami and Narendra K. Sharma

Securing online transactions with biometric methods pp. 132-144

James A. Pope and Dieter Bartmann

Assessing the information technology security risk in medical supply chains pp. 145-155

Jason K. Deane, Christopher L. Rees and Wade H. Baker

Lifestyle retail internet marketing: how does it meet consumer needs pp. 156-173

Katie Davis, Jenna Misener, Jennifer Tran, Jeanne Heitmeyer and Pauline Sullivan

A resource-based view of e-tailer performance: an international study pp. 174-195

Deborah A. Colton

Volume 3, issue 1, 2010

An investigation of the relationships among domain-specific innovativeness, overall perceived risk and online purchase behaviour pp. 1-4

Hyun-Joo Lee and Patricia T. Huddleston

Implications for e-commerce: the influence of math and computer confidence on computer self-efficacy pp. 15-37

R. Franklin Morris and Jr.

A comparative assessment of resources of e-business-spawned and e-business-adopting export management companies pp. 38-54

Varinder M. Sharma, Vincent P. Taiani and Devraj V. Sharma

An application of importance-performance analysis to university marketing pp. 55-65

Dennis A. Rauch, Robert D. Nale, Samuel A. Wathen and Peter B. Barr

Efficient modelling of individual consumer preferences: facilitating agent-based online markets pp. 66-81

Frank A. LoPinto and Cliff T. Ragsdale

Exploring wearin and wearout in web advertising: the role of repetition and brand familiarity pp. 82-96

Sang Yeal Lee and Yong-Suk Cho