Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms

Maja Adena and Steffen Huck

Experimental Economics, 2022, vol. 25, issue 5, No 5, 1399-1417

Abstract: Abstract In an artefactual field experiment, we implemented a crowdfunding campaign for an institute’s summer party and compared donation and contribution framings. We found that the use of the word ‘donation’ generated higher revenue than the use of ‘contribution.’ While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term ‘donation’ triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.

Keywords: Crowdfunding; Field experiment; Framing; C93; D64; D12 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10683-022-09759-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
Journal Article: Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms (2022)
Working Paper: Voluntary ’Donations’ versus Reward-Oriented ’Contributions’: Two Experiments on Framing in Funding Mechanisms (2022)
Working Paper: Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms (2022)
Working Paper: Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms (2020)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:expeco:v:25:y:2022:i:5:d:10.1007_s10683-022-09759-6

Ordering information: This journal article can be ordered from
http://www.springer. ... ry/journal/10683/PS2

DOI: 10.1007/s10683-022-09759-6

Access Statistics for this article

Experimental Economics is currently edited by David J. Cooper, Lata Gangadharan and Charles N. Noussair

More articles in Experimental Economics from Springer, Economic Science Association Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().