EconPapers    
Economics at your fingertips  
 

Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms

Maja Adena () and Steffen Huck

Discussion Papers, Research Unit: Economics of Change from WZB Berlin Social Science Center

Abstract: In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.

Keywords: crowdfunding; field experiment; framing (search for similar items in EconPapers)
JEL-codes: C93 D12 D64 (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-cbe, nep-exp and nep-his
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/248859/1/ii16-308rev2.pdf (application/pdf)

Related works:
Journal Article: Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms (2022) Downloads
Working Paper: Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms (2020)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:wzbeoc:spii2016308r2

Access Statistics for this paper

More papers in Discussion Papers, Research Unit: Economics of Change from WZB Berlin Social Science Center Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().

 
Page updated 2022-09-29
Handle: RePEc:zbw:wzbeoc:spii2016308r2