A reflection on analytical work in marketing: Three points of consensus

Raphael Thomadsen, Robert Zeithammer (), Ganesh Iyer, Dina Mayzlin, Yesim Orhun, Amit Pazgal, Devavrat Purohit, Ram Rao, Michael Riordan, Jiwoong Shin, Monic Sun and J. Miguel Villas-Boas

Marketing Letters, 2012, vol. 23, issue 2, 389 pages

Keywords: Analytical work; Marketing; Game theory; Equilibrium analysis (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11002-012-9184-3

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