Is embedding entailed in consumer valuation of food safety characteristics?

Morten Mørkbak, Tove Christensen, Dorte Gyrd-Hansen () and Søren Olsen

European Review of Agricultural Economics, 2011, vol. 38, issue 4, 587-607

Abstract: Consumers' preferences for food safety characteristics are investigated with a particular focus on the existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. We conduct between-attribute external tests for embedding in two choice experiments concerning the value of food safety attributes in minced pork and chicken breasts. We find no evidence of embedding neither when using food safety attributes that are not close substitutes and which exhibit both private and public good characteristics, nor when using food safety attributes that are closer substitutes and which have primarily private good characteristics. , Oxford University Press.

Date: 2011
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Working Paper: Is Embedding Entailed in Consumer Valuation of Food Safety Characteristics? (2009)
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