Is Embedding Entailed in Consumer Valuation of Food Safety Characteristics?

Morten Mørkbak, Tove Christensen, Dorte E. Gyrd-Hansen and Søren Olsen

No 58099, 113th Seminar, September 3-6, 2009, Chania, Crete, Greece from European Association of Agricultural Economists

Abstract: Consumers’ preferences for food safety characteristics are investigated with particular focus on existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. Two choice experiments have been conducted valuing food safety in respectively minced pork and chicken breasts, exemplified by avoiding human risks of Salmonella infections and strengthening the restrictions of using antibiotics in the pork production and in terms of avoiding human risks of Salmonella and Campylobacter infections respectively. The results showed no indications of an embedding effect between the food safety characteristics, in neither of the cases.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 15
Date: 2009
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Citations: View citations in EconPapers (3)

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Journal Article: Is embedding entailed in consumer valuation of food safety characteristics? (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa113:58099

DOI: 10.22004/ag.econ.58099

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