Cue versus independent food attributes: the effect of adding attributes in choice experiments

Vincenzina Caputo, Riccardo Scarpa and Rodolfo Nayga

European Review of Agricultural Economics, 2017, vol. 44, issue 2, 211-230

Abstract: We examine the effects of adding an independent food attribute on consumers’ willingness to pay (WTP) estimates for both cue and independent food attributes. In three separate choice experiments, a cue attribute present along the entire sequence of choices had independent food attributes enucleated and made explicit from the cue at later stages. Logit models were estimated using (i) a complete panel approach; (ii) error components and (iii) utility in WTP-space. Results suggest that the way a subject processes food attributes depends not only on the design dimensions but also on food attributes’ functional roles. When complexity of designs increases, models that account for different sources of heterogeneity have better fit to the data.

Keywords: choice experiment; choice design complexity; cue and independent food attributes; complete panel data approach; willingness to pay (search for similar items in EconPapers)
JEL-codes: C25 D12 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (27)

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European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

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