Journal of Financial Services Marketing

2004 - 2026

Current editor(s): Tina Harrison

From Palgrave Macmillan
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Volume 31, issue 3, 2026

Unveiling the motivational drivers of ESG Investment: evidence from Indian retail investors pp. 1-26

Ritu Rani, Rajesh Bhatia, Prihana Vasishta and Nidhi Tanwar

What builds financial empowerment? a mixed-methods exploration of beliefs, behaviors, and resources pp. 1-19

G. Sunil Choudhary and G. Yamuna

Motivational profiles in consumer retail payment choice pp. 1-15

Philip Trocchia and Alison Watkins

What influences retail consumers’ behavioral intention toward Fintech (Buy-Now-Pay-Later) usages? pp. 1-23

Pankaj Kumar, Mahender Yadav, Pardeep Ahlawat, Sapna Rana, Manisha Saini and Vinay Sharma

Understanding Generation Z’s adoption of Central Bank Digital Currency (CBDC): A dual-method approach using PLS-SEM, and fsQCA pp. 1-23

Rakesh Sharma, Neelika Arora, Jitendra Yadav and Vikas Chauhan

Latent dimensions of financial behaviour derived by principal component and factor analysis pp. 1-23

Maryam Sholevar

Frugal fintech: cost-effective financial technologies for low-income women pp. 1-16

Muhammad Asif, Muhammad Shahid Tufail, Asli Ersoy and Muhammad Farrukh Shahzad

Liked by the brave few? Investigating the role of network, diffusion, and institutional factors as drivers of uneven digital currency adoption pp. 1-20

Eden Samuel Parthiban and Vijay Amrit Raj

Service quality drivers of customer satisfaction in mobile banking apps: evidence from an emerging market pp. 1-20

Thiago Hideki Barros Miada and Lucas Rodrigues Deliberador

Open banking adoption intention and digital financial services usage intention: Evidence from a frontier market pp. 1-21

Thu Thuy Nguyen, Huy Khoi Hoang and Long Thinh Hoang

Empowering digital finance: how digital literacy moderates consumer adoption and inclusion in China’s evolving fintech ecosystem pp. 1-30

Tengyue Hao, Rajah Rasiah and Sohaib Mustafa

Volume 31, issue 2, 2026

Understanding customer data sharing in open finance pp. 1-14

Vannice Arrais Ramos, Rodrigo Heldt and Marlon Imhoff

Political conservatism and investor risk tolerance: implications for suitability, profiling, and segmentation pp. 1-14

Miriam Lipinsky de Souza, Wesley Vieira da Silva, Claudimar Pereira da Veiga, Ibsen Mateus Bittencourt Santana Pinto and Marcos Vinicius Andrade de Lima

Empirical associations between financial management confidence, trust in social media, confidence in FinTech, and sustainable investment decisions: the European Union case pp. 1-14

Muhammad S. Tahir and Shafiq Ur Rehman

Shaping financial well-being through digital financial literacy: do financial self-efficacy and personal financial management behavior mediates the relationship? pp. 1-19

Vishal Sharma, Rajesh Kumar, Manpreet Kaur and Jinesh Jain

A multidimensional analysis of customer loyalty across customer lifetime value segments in credit card services pp. 1-18

Beatriz Londoño-Giraldo, Juan Pablo Gómez-Bravo and Camilo Restrepo-Estrada

Financial resilience through ESG consciousness and future orientation: an empirical study of Indian millennials pp. 1-18

Abhishek Misra, Narendra Singh Bohra and Manu Sharma

Augmenting the technology espousal theory with financial literacy and inclusion as antecedents of technology perception: case of central bank digital currency acceptance pp. 1-18

Rajesh Desai

Shifting gears in golden years: driving social change in the elderly population via digital governance and phygital banking services pp. 1-26

Apoorva Singh and Abhijeet Biswas

Determinants of behavioral intention of FinTech users: an extended UTAUT model by integrating trust and privacy belief pp. 1-16

Shubham Garg, Priyanka Rani and Aman Garg

Mobile money: Systematic review, multilevel framework, and research agenda pp. 1-16

Godfried B Adaba and Kirk Chang

Examining the adoption of financial robo-advisor as a service (FRAaaS) in Saudi Arabia: the mediating role of personal innovativeness pp. 1-23

Baneen Aun Aloueywee, Amir Zaib Abbasi, Haider Ali Abbasi, Mousa Albashrawi and Yogesh K. Dwivedi

Correction: Examining the adoption of financial robo-advisor as a service (FRAaaS) in Saudi Arabia: the mediating role of personal innovativeness pp. 1-2

Baneen Aun Aloueywee, Amir Zaib Abbasi, Haider Ali Abbasi, Mousa Albashrawi and Yogesh K. Dwivedi

Why do people use P2P lending services? The role of AI literacy and green self identity pp. 1-22

Budi Setiawan, Dinarossi Utami, Firmansyah Arifin, Alghifari Mahdi Igamo, Kemas Welly Angga Permana, Robert Jeyakumar Nathan and Maria Fekete-Farkas

Volume 31, issue 1, 2026

Continuance intention of Islamic internet-only banks: lessons learned from Indonesian users pp. 1-15

Jauhar Faradis and Mukhamad Yazid Afandi

Examining anxiety’s role in embracing digital payments: an empirical investigation pp. 1-15

L. Vimal Raj and S. Amilan

The financial literacy gap: A Cross-National study on economic Development, digital finance and inclusion pp. 1-32

Ece Kozol

Neural and structural pathways to financial well-being: dual-staged SEM–ANN analysis of financial risk tolerance and internal locus as mediators pp. 1-24

Dipanshu Nijanandi and Brajesh Kumar Tiwari

From threat to transaction: an integrative multi-theory lens of mobile payment adoption during health crisis pp. 1-24

Margaret L. Sheng and Abu Amar Fauzi

Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships pp. 1-21

Henning Zülch, Marius Mölders and Christian Pieter Hoffmann

Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective pp. 1-20

Anoop George, Sebastian Joy Panattil, Muhammed Sajid and Manu Melwin Joy

Going the extra mile for customer satisfaction and loyalty: the consequence of customer service process in the banking industry pp. 1-20

Solomon Agada Agada, Iriobe Grace, Iriobe C. Ofunre and Oluwakoya Adeniyi Olufemi

A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users pp. 1-20

Concepción Varela-Neira and Ashraf Hilal

Correction: Two sides of the same coin: The simultaneous effects of spending and saving needs on budget estimation pp. 1-1

Minjung Kim

Correction to: Examining personal financial advisors’ knowledge, client recommendations, and personal investments in private real estateand real estate investment trusts (REITs) pp. 1-1

Grant Alexander Wilson and Jason Jogia

Is adopting cashless transactions a rational or irrational decision? Evidence from informal sectors pp. 1-18

Anh Nguyen-Thi-Phuong, Anh Dao-Viet, Duy Vu, Thanh Ngo and Nguyen To-The

Consumers adoption of healthy lifestyle: Understanding the influence of upcycling drivers on LOHAS consumer behavior pp. 1-19

Kajul Bharti and Richa Agarwal

CBDC in a privacy sensitive world: extending UTAUT with digital financial literacy and anonymity insight pp. 1-25

Vikrant Singh, Mayank Yadav and Ashish Gupta

Exploring mobile financial services adoption among Bangladeshi Millennials: role of technology awareness, perceived value, gender, and education level pp. 1-25

Nahida Sultana, Rabeya Sultana and Most. Sadia Akter

Trust-Mediated adoption of AI Robo-Advisors in inland china: an extended UTAUT perspective pp. 1-13

Yantong Guo and Hayyan Nassar Waked

From reels to returns: the influence of female financial influencers on investment decisions pp. 1-13

Prasant Kumar Pandey, Pallavi Chaturvedi, Durgesh Agnihotri, Naval Bajpai and Vikas Tripathi

Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach pp. 1-27

Sumita Jagdishprasad Shroff, Rajkumari Nitin Soni and Simran Rohira

Sustained impact of higher customer satisfaction on bank revenue pp. 1-11

Carin Segerlind, Kent Eriksson and Cecilia Hermansson

AI-driven cybersecurity as an enabler of fintech innovation: evidence from Jordanian banks pp. 1-14

Khaled Saleh Al-Omoush

Determinants of financial well-being: the roles of family financial socialization, financial literacy, financial inclusion, and propensity to plan pp. 1-14

Tang My Sang

Beyond the checkout: what shapes the BNPL narrative for young consumers in India? pp. 1-14

Gopinath G and Kirubakaran Jayaprakasam

Mobile payment adoption during the COVID-19 pandemic: a systematic literature review pp. 1-16

Aybegüm Güngördü Belbağ

The pathways from digital financial literacy to sustained engagement with mobile financial services: a technology continuance theory perspective pp. 1-22

Francis Kamewor Tetteh and Kwame Owusu Kwateng

A systematic review of financial self-efficacy: what we have learned and where we can go from here? pp. 1-43

Anmol Gulati, Sultan Singh, Shallu Dhiman and Kriti Kishor

Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model pp. 1-12

Carlos Alberto Espinosa Fernandez, Iñigo Tejera Martin, Ainhoa Rodriguez Oromendia, Phil Klaus and Luong Van-Ha

Gender-related personality traits and robo-advisor usage intention: the moderating role of gender pp. 1-12

Hava Orkut and Daria Plotkina

Selling sustainability: how ESG marketing overlooks moral complexity pp. 1-12

Tuukka Ylä-Anttila