Journal of Financial Services Marketing

2004 - 2025

Current editor(s): Tina Harrison

From Palgrave Macmillan
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Volume 27, issue 4, 2022

Discerning the antecedents determining empowerment of life insurance agents: an empirical examination pp. 279-290

Ramesh Darbha, Abhilash Ponnam, Rik Paul and S. Sreejesh

Exploiting context-dependent preferences to protect borrowers pp. 291-305

Linda Dezső, Barna Bakó and Gabor Neszveda

Correction to: Exploiting context-dependent preferences to protect borrowers pp. 306-307

Linda Dezső, Barna Bakó and Gabor Neszveda

A partial least squares approach to digital finance adoption pp. 308-321

Niyati Jain and T. V. Raman

Which factors support trust in the recommendation process of pension products? Trust and pension products pp. 322-334

Philip Maximilian Linhart and Olaf Stotz

Identifying potential millennial customers for financial institutions using SVM pp. 335-345

Swati Anand and Kushendra Mishra

The mediating role of happiness on the effect of locomotion and effort on salesperson’s performance and cross-selling: the case of financial insurance pp. 346-359

Valter Afonso Vieira

Two sides of the same coin: The simultaneous effects of spending and saving needs on budget estimation pp. 360-371

Min Jung Kim

Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks pp. 372-386

Rajeev Kumra and Praveen Kumar Sharma

Volume 27, issue 3, 2022

Effects of risk tolerance, financial literacy, and financial status on retirement planning pp. 167-176

Heejung Park and William Martin

Exploring usage of mobile banking apps in the UAE: a categorical regression analysis pp. 177-189

Sudipa Majumdar and Vijay Pujari

The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy pp. 190-205

Kobby Mensah and Fortune Edem Amenuvor

A comparison of conventional versus Islamic banking customers attitudes and judgment pp. 206-220

Laila Refiana Said, Kanwal Bilal, Shahab Aziz, Ambreen Gul, Malik Shahzad Shabbir, Aysha Zamir and Hummera Abro

The truth will set you free: the perception of South African financial advisors regarding clients' truthfulness when sharing information pp. 221-231

Liezel Alsemgeest

Examining emotions linked to live chat services: The role of e-service quality and impact on word of mouth pp. 232-249

Lova Rajaobelina, Isabelle Brun, Nour Kilani and Line Ricard

Organizational ambidexterity and financial performance in the banking industry: evidence from a developing economy pp. 250-263

Martin Owusu Ansah, Nicholas Addai-Boamah, Abeeku Bylon Bamfo and Lucy Afeafa Ry-Kottoh

Classification of m-payment users’ behavior using machine learning models pp. 264-275

Faheem Aslam, Tahir Mumtaz Awan and Tayyba Fatima

Correction to: Impact of anti-discrimination laws on credit scoring pp. 276-276

Galina Andreeva, Jake Ansell and Jonathan Crook

RETRACTED ARTICLE: The influence of intensive distribution and sales promotion towards corporate image, customer-based brand equity, repurchase intention and word of mouth using generalized structured component analysis pp. 277-277

Ande Langga

Volume 27, issue 2, 2022

Antecedents of brand loyalty in South African retail banking pp. 65-80

Mokgadi Cleopatra Taoana, Emmanuel Silva Quaye and Russell Abratt

Customer readiness to co-production of mobile banking services: a customer-only co-production perspective pp. 81-95

Andrews A. Yalley

Modeling the key factors influencing the adoption of mobile financial services: an interpretive structural modeling approach pp. 96-110

Shelly Gupta and Sanjay Dhingra

Measuring price fairness and its impact on consumers’ trust and switching intentions in microfinance institutions pp. 111-135

Nathan Chubaka Mushagalusa, Eddy Balemba Kanyurhi, Deogratias Bugandwa Mungu Akonkwa and Patrick Murhula Cubaka

Addressing Financial Inclusion Challenges in Rural Areas from the Financial Services Marketing Employee Emotional Labor Dimension: Evidence from Nigeria pp. 136-146

Benedict Ogbemudia Imhanrenialena, Ozioma Happiness Obi-Anike, Chikodili Nkiruka Okafor, Ruby Nneka Ike and Chinedu Obiora-Okafo

HARI: Characteristics of a new defined lifestyle (DL) retirement planning product pp. 147-163

Rama Malladi

Correction to: Brand credibility and customer‑based brand equity: a service recovery perspective pp. 164-165

Azzam Rifi and Rania B. Mostafa

Volume 27, issue 1, 2022

Brand credibility and customer-based brand equity: a service recovery perspective pp. 1-16

Azzam Rifi and Rania B. Mostafa

Psychological and demographic factors influencing responsible credit card debt payment pp. 17-26

Asli Elif Aydin

Adoption of electronic banking services in India: an extension of UTAUT2 model pp. 27-40

Vikas Chauhan, Rambalak Yadav and Vipin Choudhary

Factors affecting investors’ intention to purchase gold and silver bullion: evidence from Malaysia pp. 41-51

Joel Verghese and Phaik Nie Chin

Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity pp. 52-64

Abdullah J. Sultan

Volume 26, issue 4, 2021

New trends in financial service delivery and corporate/individual customers′ financial adjustments consequent upon the COVID-19 global pandemic pp. 203-204

Okey Peter Onyia

Implications of the COVID-19 pandemic on market orientation in retail banking pp. 205-214

Hannele Haapio, Joel Mero, Heikki Karjaluoto and Aijaz A. Shaikh

Assessing the effectiveness of Covid-19 financial product innovations in supporting financially distressed firms and households in the UAE pp. 215-225

Florian Gerth, Vikash Ramiah, Elissar Toufaily and Glenn Muschert

The role of financial literacy in describing the use of professional financial advisors before and during the COVID-19 pandemic pp. 226-236

Abed Rabbani, Wookjae Heo and John E. Grable

Fast, furious and focused approach to Covid-19 response: an examination of the financial and business resilience of the UAE logistics industry pp. 237-258

Balan Sundarakani and Okey Peter Onyia

Continuance intention of baby boomer and X generation as new users of digital payment during COVID-19 pandemic using UTAUT2 pp. 259-273

Allicia Deana Santosa, Nuryanti Taufik, Faizal Haris Eko Prabowo and Mira Rahmawati

Criteria affecting Taiwan wealth management banks in serving high-net-worth individuals during COVID-19: a DEMATEL approach pp. 274-294

Arthur J. Lin, Hai-Yen Chang, Sun-Weng Huang and Gwo-Hshiung Tzeng

Efficacy of COVID-19 screening system and customer satisfaction in banks: moderating role of the perceived threat and health risk pp. 295-304

Hasnan Baber

Covid-19 and heuristic biases: evidence from India pp. 305-316

Shashank Kathpal, Asif Akhtar, Asma Zaheer and Mohd Naved Khan

Volume 26, issue 3, 2021

Understanding bank employees’ perception towards technology enabled banking: a developing country perspective pp. 129-143

Simran Jit Kaur and Liaqat Ali

Dynamic capabilities and firm performance: the rise and fall of Charles Schwab pp. 144-159

Mina Rohani, Nasser Shahrasbi and Yany Gregoire

Insurance-based marketing (IBM): a prevalent marketing strategy pp. 160-168

Sandra Zwier

Mediation between financial risk tolerance and equity ownership: assessing the role of financial knowledge underconfidence pp. 169-180

Wookjae Heo, Abed G. Rabbani and Jae Min Lee

Business cycles influences upon customer cross-buying behavior in the case of financial services pp. 181-201

Samy Mansouri

Volume 26, issue 2, 2021

Telecom microfinance banking versus commercial banking: a battle in the financial services sector pp. 67-80

Waqar Younas and K. Ramanathan Kalimuthu

Classifying potential users of live chat services and chatbots pp. 81-94

Lova Rajaobelina and Line Ricard

Creating advocates: understanding the roles of CSR and firm innovativeness pp. 95-106

Syed Shujaat Ali Shah and Zia Khan

Adoption of digital banking channels in an emerging economy: exploring the role of in-branch efforts pp. 107-121

Simran Jit Kaur, Liaqat Ali, M. Kabir Hassan and Md Al-Emran

Comparative analysis of prescribed and actual interest rates of the Anchor Borrowers’ program in Imo State, Nigeria pp. 122-128

Augustine Odinakachukwu Ejiogu

Volume 26, issue 1, 2021

Characteristics of random responders in a financial risk-tolerance questionnaire pp. 1-9

John E. Grable, Wookjae Heo and Abed Rabbani

Factors influencing individual in adopting eWallet pp. 10-23

Muhammad Anshari, Munirah Ajeerah Arine, Norzaidah Nurhidayah, Hidayatul Aziyah and Md Hasnol Alwee Salleh

Ethical dilemma at work: the viewpoint of bank marketers in Nigeria pp. 24-33

Henry Egbezien Inegbedion, Emmanuel Inegbedion, Samuel Osifo and Sarah Adeyemi

Determinants of mobile bank usage among the bank users in North India pp. 34-51

Shalini Srivastava and Sushama Vishnani

From private label to co-branded credit card: an assessment of the impact of a change in value proposition over customer value perception and company value capture pp. 52-65

Dimária Silva e Meirelles and Daniel D’Andrea