Central European Business Review

2012 - 2025

Current editor(s): Jindřich Špička

From Prague University of Economics and Business
Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().

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Volume 2014, issue 4, 2014

Editorial pp. 3

Ondrej Machek

New Member States of the European Union and the Current Trends in the World Economy pp. 7-13

Ilya Bolotov

Profiling Customer Types in Luxury Retail Setting pp. 14-19

Marija Tisovski

Challenges in the Central European Postal Markets: The Example of the Polish Post pp. 20-29

Sławomir Czarniewski

Is it Possible to Improve the Relationship between Marketing and Sales? pp. 30-36

Daniela Kolouchová and Jan Rožek

Diplomatic Skills Used for International Marketing Practice pp. 37-42

Michael Bahles

Analyzing International Readiness of Small and Medium-Sized Enterprises pp. 43-48

Mohammad Reza Hamidizadeh and Maryam Zargaranyazd

German Valencia: It is Good to Know the Balance pp. 49-51

Tomáš Poucha

Value Proposition Design: How to Create Products and Services Customers Want pp. 52

Gillian Pritchett

Volume 2014, issue 3, 2014

Editorial pp. 3

Ondrej Machek

Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic pp. 7-15

Květa Olšanová

The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement pp. 16-22

Tetyana Kuvita and Miroslav Karlíček

Chinese Companies in Switzerland pp. 23-30

Esther Kessler, Markus Prandini and Juan Wu

Innovation in Small and Medium Enterprises in the Czech Republic pp. 31-37

Petra Koudelková

Key Trends and Problems of Regional Innovation Systems' Development in Poland and Ukraine pp. 38-45

Oleksandr Fedirko

The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries pp. 46-53

Mohammad Reza Hamidizadeh, Mohammad Reza Karimi Alavije and Morteza Rezaee

Can Poetry be of Value in the World of Business? pp. 54-57

Gillian Pritchett

John Westby: We Need to be the First in Class pp. 58-61

Tomáš Poucha

Volume 2014, issue 2, 2014

Editorial pp. 3

Ondrej Machek

Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population pp. 7-13

Radek Tahal

Long-term Predictive Ability of Bankruptcy Models in the Czech Republic: Evidence from 2007-2012 pp. 14-17

Ondrej Machek

Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia pp. 18-27

Jelica J. Marković, Lukrecija Djeri, Ivana Blešić, Adam Galamboš and Tamaš Galamboš

Customer Lifetime Value as the 21st Century Marketing Strategy Approach pp. 28-35

Jan Rožek and Miroslav Karlíček

Communicating Customer Value Based on Modern Technologies pp. 36-43

Sławomir Czarniewski

Motivational Need Hierarchy of Employees in Public and Private Commercial Banks pp. 44-53

Hasebur Rahman and Sheikh M. Nurullah

Branislav Šebo: Each Activity that Doesn't Bring Added Value to the Company, Harms the Company pp. 54-56

Tomáš Poucha

How Digital Trends Are Changing The Marketing Landscape pp. 57-58

Jana Budikova

Volume 2014, issue 1, 2014

Editorial pp. 3

Miroslav Karlíček

Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany pp. 7-12

Michael Bahles

Several Conclusions from Research of Insolvency Cases in the Czech Republic pp. 13-19

Luboš Smrčka and Jaroslav Schönfeld

Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category pp. 20-26

Alena Farková and Markéta Lhotáková

Training and Job Satisfaction for Organizational Effectiveness: A Case Study from the Banking Sector pp. 27-34

Hasebur Rahman

INFA Performance Indicator Diagnostic System pp. 35-41

Inka Neumaierová and Ivan Neumaier

Designing HR Organizational Structures in terms of the HR Business Partner Model Principles from the Perspective of Czech Organizations pp. 42-50

Marek Stříteský and Martin John David Quigley

Hana Machková: Cooperation with Students Pays off for Companies pp. 51-55

Tomáš Poucha

What Colour is Your Ocean? pp. 56-57

Gillian Pritchett

Disciplined Entrepreneurship: 24 Steps to a Successful Start-up pp. 58-59

Gillian Pritchett

Volume 2013, issue 4, 2013

Editorial pp. 3

Miroslav Karlíček

Undeclared Work in the Czech Republic and its Implications for the Czech Labor Market pp. 7-14

Wadim Strielkowski

Customer Satisfaction and Loyalty: A Case Study from the Banking Sector pp. 15-23

Hasebur Rahman

The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers pp. 24-29

Martin Konečný and Daniela Kolouchová

The Emerging Markets of Africa: Business Opportunities for Central and Eastern Europe pp. 30-38

Gina M. Cook

Small & Medium Enterprise Assessment in Czech Republic & Russia Using Marketing Analytics Methodology pp. 39-49

Pramod Dasan

Container Shipping Market Dimensions and Customer Orientation in the Czech Republic pp. 50-53

Petr Kolář

On the Performance Gaps between Family and Non-Family Firms in the Czech Republic pp. 54-55

Ondrej Machek and Jiří Hnilica

The Introduction of Project Management and Project Thinking at Secondary Schools pp. 56-57

Dušan Kučera

Josef Zeidler: It is Impossible to Dictate the Passion pp. 58-62

Tomáš Poucha

Volume 2013, issue 3, 2013

Editorial pp. 3

Miroslav Karlíček

Analysis of the Retail Trade and Automotive Industry in the Russian Federation pp. 7-14

Ilya Bolotov

Could there be a luxury brand originating from the Czech Republic? The case of Czech watchmaker manufacture Prim 1949 pp. 15-21

Petr Král

Delivering Sustainability Through Supply Chain Distribution Network Redesign pp. 22-29

Denise Ravet

The Corporate Governance Debate on Professional Ethics in the Accounting Profession pp. 30-35

Carmen Bonaci, Jiří Strouhal, Libuše Müllerová and Jaroslava Roubíčková

Significance and Differences of Marketing and Sales Controlling pp. 36-42

Karel Havlicek and Pavla Břečková

Food Marketing to Children - Review of the Issue for Further Exploration pp. 43-50

Květa Olšanová

Personal Branding as an Expatriate in Austria pp. 51-53

Joanna Park-Tonks

Dr. Jagdish Parikh: Managers do not Enjoy their Lives and Work pp. 54-56

Tomáš Poucha

Volume 2013, issue 2, 2013

Different Shades of Green: a Comparative Study on Nature Relatedness and Ecological Consciousness among South Korean, Swiss, and Czech Students pp. 7-18

Petra Y. Barthelmess, Mathias Schüz, Rainer Fuchs, Dušan Kučera and Markus Prandini

Segmentation of Czech Consumers Based on their Attitudes Towards Money pp. 19-24

Ivan Tomek, Václav Stříteský and Radek Tahal

Central and Eastern Europe After the Boom: Time for a Strategy Change for Foreign Multinational Companies? pp. 25-30

Arnold Schuh

Optimum Resource Allocation and Eliminating Waste Inside the Food Industry pp. 31-44

Chandru Nagarajan Sathiyabama and Pramod Dasan

Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer pp. 45-50

Vlastimil Juppa

Poland's Public Finance Convergence with the Euro Area pp. 51-60

Elżbieta Kawecka-Wyrzykowska

Kyriakos Kyriakou: Big companies overanalyze and thus lose perspective pp. 61-65

Tomáš Poucha

Corruption as a New Hot Marketing Tool pp. 66

Pavel Kotyza

Volume 2013, issue 1, 2013

Integrating Dependency on the Leader and Empowerment into Transformational Leadership - Creative Performance Relationship pp. 7-14

Tobias Kollmann, Christoph Stöckmann, Patrick Krell, Anika Peschl and Sarah Buchwald

The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR Anti-Corruption Fight as Marketing Tool pp. 15-20

Denisa Kasl Kollmannová

How Far Along is Euro Adoption in the Czech Republic? Benefits for Businesses Still Remain pp. 21-27

Mojmír Helísek

Strategy and Portfolio Management Aspects of Integrated Business Planning pp. 28-34

Peter Jurečka

Price Dispersion on the Internet: Empirical Comparison of Several Commodities from the Czech Republic pp. 35-42

Jiří Sedláček

Best Practices in Human Resource Management: The Source of Excellent Performance and Sustained Competitiveness pp. 43-48

Martin Šikýř

Marek Skysľak: Learn in Every Single Moment of Your Life pp. 49-52

Tomáš Poucha

Do Regional Headquarters for Central and Eastern Europe Have a Future? pp. 53-54

Arnold Schuh