Paradigm

1997 - 2025

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Volume 25, issue 2, 2021

Structural Relation of Export Assistance Programme and Export Performance Determinants: A Study of Handloom Industry pp. 99-121

Vishal Kumar Singh and Amit Gautam

Understanding Customer Perception on Sustainable Tourism and Related Practices Using Cluster Analysis: A Study in Indian Context pp. 122-140

Shanu Jain and Pooja Sharma

Evaluating the Influence of Consumer Demographics on Online Purchase Intention: An E-Tail Perspective pp. 141-160

Suhail Ahmad Bhat, Sheikh Basharul Islam and Aasif Hassan Sheikh

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention pp. 161-180

Indrajit Ghosal, Bikram Prasad, Mukti Prakash Behera and Atul Kumar

Factors Affecting NPAs in Indian Banking Sector pp. 181-193

Nitya Garg

Volume 25, issue 1, 2021

A Pathway to Technology Integration: Eliciting Consumer’s Behavioural Intention to Use Paytm Services pp. 7-24

Pooja Mehta, Himanshu Singla, Raiswa Saha and Shivani Tyagi

Ind-AS Enforcement in India: An Assessment of Readiness, Benefits and Key Challenges pp. 25-41

Anubha Srivastava and Preeti Kulshrestha

Functional Effectiveness of Commodity Futures Market: A Comparative Assessment of Agricultural and Metal Commodities pp. 42-60

Bhabani Sankar Rout, Nupur Moni Das and K. Chandrasekhara Rao

Investigating the Long-run and the Short-run Relationship Between Domestic Macroeconomic Forces and Indian Equity Market: Evidence Based on ARDL Bounds Testing Approach pp. 61-76

Animesh Bhattacharjee and Joy Das

Effectiveness of Online Marketing Tools: A Case Study pp. 77-86

Hanuman Sharma

Dinesh Kumar and Punam Gupta, Rural Marketing: Challenges and Opportunities pp. 87-89

Arabinda Bhandari

Volume 24, issue 2, 2020

Delineating the Exchange Environment of Handicraft Industry from Market Space to Marketplace: An Inclusive Map for RURBAN Development pp. 133-148

Indrajit Ghosal, Bikram Prasad and Mukti Prakash Behera

Ingredient Branding: A Differentiation Strategy for the Commoditized World pp. 149-163

Tapish Panwar and Kalim Khan

Revisiting the Gender Gap in Private Household Expenditure on Education in India: An Empirical Analysis pp. 164-176

Manik Kumar and Nicky Naincy

Exploring Tourists’ Behavioural Intentions Towards Use of Select Mobile Wallets for Digital Payments pp. 177-194

Arif Hasan and S. K. Gupta

A Critical Investigation of Consumer Response for Monetary and Non-monetary Promotions Across E-services pp. 195-207

Ayushi Sharma, O. P. Wali and Rakesh Mohan Joshi

Role of Leadership in Enhancing the Effectiveness of Training Practices: Case of Indian Information Technology Sector Organizations pp. 208-225

Surabhi Sinha and Kalyan Sengupta

Determinants of Empowerment: An Insight from the Study of the Female Domestic Workers pp. 226-238

Sanghita Bhattacharjee and Bhaskar Goswami

Influences of Social Media Marketing Tools Towards Online Purchases: Nuances from Undergraduate Students in Nigeria Public Universities pp. 239-253

Andy Fred Wali, Jackson Cyprian and Obabuike Ikeni Nkpurukwe

Volume 24, issue 1, 2020

Valuation Analysis of Initial Public Offer (IPO): The Case of India pp. 7-21

K. S. Manu and Chhavi Saini

The Proposal of an Electronic Business Model in Agriculture Case Study: The Orchard Products in Isfahan Province pp. 22-40

Tabasom Saberi, Abbas Khodadadi and Hamid Saeedi

Influence of the Determinants of Online Customer Experience on Online Customer Satisfaction pp. 41-55

Shefali Jaiswal and Anurag Singh

Innovate or Execute: Spurring the Discussion on a More Controlled and a Regulatory Framework in Social Media Platform pp. 56-72

Sakshi Kathuria, Raiswa Saha and Harbhajan Bansal

A Study of Black–Scholes Model’s Applicability in Indian Capital Markets pp. 73-92

Anubha Srivastava and Manjula Shastri

Digitalization: A Strategic Approach for Development of Tourism Industry in India pp. 93-108

Suneel Kumar and Shekhar

Review of Infrastructure Development and Its Financing in India pp. 109-126

Reena Agrawal

Volume 23, issue 2, 2019

Impact of Financial Risks on the Profitability of Systematically Important Banks in Nigeria pp. 117-129

Olufemi Adewale Aluko, Funso Tajudeen Kolapo, Patrick Olufemi Adeyeye and Patrick Olajide Oladele

Exploring High Performance Work Practices as Necessary Condition of HR Outcomes pp. 130-147

Naval Garg, B. K. Punia and Anuradha Jain

Emotional Branding Scale and Its Role in Formation of Brand Trust pp. 148-163

Vikas Singla and Gaurav Gupta

E-health and its Impact on Indian Health Care: An Analysis pp. 164-174

Sukhpreet Kaur, Rajinder Kaur and Rashmi Aggarwal

Paradigm of Historical Axiomatism Beyond New Institutionalism: Rebuilt of Management (I) for New Civilization pp. 175-196

Li Zongcheng

Performance Evaluation of Banks Sponsored Mutual Funds: An Analytical Study pp. 197-218

Meena Sharma, Manish Didwania and D. Suresh Kumar

Framework of Citizen-Autonomous Alliance for Elimination of Power Alienation: Rebuilt of Management (II) for New Civilization pp. 219-237

Li Zongcheng and Li Dejia

Volume 23, issue 1, 2019

Effects of Strategic Investment Decisions on Value of Firm: Evidence from India pp. 1-19

Parmjit Kaur and Randeep Kaur

Impact of Environmental (E), Social (S) and Governance (G) Factors on Return Distribution pp. 20-35

Subrata Roy

Firm’s Life Cycle Spurs the Dividend Payments: A Fallacy or an Actuality? pp. 36-52

Jasminder Kaur

Succession in Family Business: Sharing the Cognitive Map pp. 53-69

Roopa Nandi, Ganesh Singh and Parvaiz Talib

Concentrated Promoters’ Ownership and Firm Value: Re-examining the Monitoring and Expropriation Hypothesis pp. 70-82

Krishna Dayal Pandey and Tarak Nath Sahu

Importance of Consumer-based Green Brand Equity: Empirical Evidence pp. 83-97

Utkal Khandelwal, Kushagra Kulshreshtha and Vikas Tripathi

The Dubious Relationship Between Make in India and Foreign Direct Investment: The Story So Far and the Road Ahead pp. 98-115

Aishwarya Nagpal and Megha Jain

Volume 22, issue 2, 2018

Customer Relationship Management and Marketing Effectiveness pp. 101-124

Andy Fred Wali

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity pp. 125-142

Richa Joshi and Rajan Yadav

Measures Adopted for Promoting Inclusive and Sustainable Growth pp. 143-159

Reena Agrawal

Predicting Market Betas pp. 160-174

T.G. Saji

Impact of Demonetization on the Indian Stock Market pp. 175-184

Deepika Upadhyay and Swetha Wenona Suvarna

Book Review: Tamal Bandyopadhyay, Bandhan: The Making of a Bank pp. 185-186

Surajit Ghosh Dastidar

Volume 22, issue 1, 2018

Students as Valuable Customers pp. 1-16

Andy Fred Wali and Hope Adanne Andy-Wali

Goods and Service Tax pp. 17-29

Hemlata Tiwari and Shambhu Nath Singh

Gender Stereotyping of Leadership pp. 30-45

Lalit Kumar Yadav and Nagendra Yadav

An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation pp. 46-64

Kaushik Mandal, Sujata Banerjee and Sharmistha Saha

Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM) pp. 65-79

Ruchi V. Dixit and Gyan Prakash

Analysing Customers Reactions on Social Media Promotional Campaigns pp. 80-99

Anant Saxena, K. R. Chaturvedi and Sapna Rakesh