Italian Journal of Marketing

2020 - 2026

Current editor(s): Daniele Dalli

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Marketing in the era of COVID-19 pp. 249-260: Janny C. Hoekstra and Peter S. H. Leeflang
Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context pp. 261-288: Giacomo Gistri and Matteo Corciolani
The great Millennials’ trouble: leading or confused green generation? An Italian insight pp. 289-308: Michelle Bonera, Anna Paola Codini and Giulia Miniero
Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies pp. 309-342: Federico Mangiò, Daniela Andreini and Giuseppe Pedeliento

Exploring the main drivers influencing brand loyalty to motorway services areas in Italy pp. 125-141: Francesca Canio, Manuel J. Sánchez-Franco and Elisa Martinelli
Premium private label: how product value, trust and category involvement influence consumers willingness to buy pp. 143-161: Giuseppe Bertoli, Bruno Busacca and Marta Imperato
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism pp. 163-187: Silvia Biraghi, Rossella Chiara Gambetti and Angela Antonia Beccanulli
Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy pp. 189-206: Daniele Scarpi, Gabriele Pizzi and Stefano Prestini
Lived experiences about car sharing in young adults: Emerging paradoxes pp. 207-229: Giovanna Magnani and Beatrice Re
Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value pp. 231-248: Carla Coppola, Agostino Vollero, Francesca Conte and Alfonso Siano

2020: a new Journal for a true Marketing pp. 1-2: Riccardo Resciniti
Editorial pp. 3-5: Daniele Dalli
It’s all about marketing! Exploring the social perception in the Italian context pp. 7-23: Vittoria Marino, Riccardo Resciniti and Mario D’Arco
Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation pp. 25-47: Gianluigi Guido, Cesare Amatulli, Alessandro M. Peluso, Clarissa Matteis, Luigi Piper and Giovanni Pino
Standing for politics: What consequences for brands? pp. 49-65: Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Luca Petruzzellis and Daniel Korschun
Consumer-defined assortments: application of card-sorting to category management pp. 67-84: Gabriele Pizzi and Gian Luca Marzocchi
Creativity in the marketing and consumer behavior literature: a structured review and a research agenda pp. 85-124: Gaetano Miceli and Maria Antonietta Raimondo

Lived experiences about car sharing in young adults: Emerging paradoxes , 23 pages: Giovanna Magnani and Beatrice Re
Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value , 18 pages: Carla Coppola, Agostino Vollero, Francesca Conte and Alfonso Siano
Exploring the main drivers influencing brand loyalty to motorway services areas in Italy , 17 pages: Francesca Canio, Manuel J. Sánchez-Franco and Elisa Martinelli