Italian Journal of Marketing

2020 - 2025

Continuation of MERCATI & COMPETITIVIT?.

Current editor(s): Daniele Dalli

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Undated

Lived experiences about car sharing in young adults: Emerging paradoxes , 23 pages

Giovanna Magnani and Beatrice Re

Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value , 18 pages

Carla Coppola, Agostino Vollero, Francesca Conte and Alfonso Siano

Exploring the main drivers influencing brand loyalty to motorway services areas in Italy , 17 pages

Francesca Canio, Manuel J. Sánchez-Franco and Elisa Martinelli