Italian Journal of Marketing

2020 - 2025

Continuation of MERCATI & COMPETITIVIT?.

Current editor(s): Daniele Dalli

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2025, volume 2025, articles 2

Does the end justify the means? The persuasive power of emotions in charity advertising: a systematic literature review pp. 91-130

Sofia Pansoni and Giacomo Gistri

Clothes make the man: the effect of wearing types on consumer self-confidence pp. 131-154

Hao Liu

When sales promotions make consumers experiencing financial restrictions purchase more or less: the role of decisional conflict pp. 155-179

Aulona Ulqinaku and Gülen Sarial-Abi

Measuring the tourist perception of virtual reality and its impact on attitude and behavioural intention pp. 181-203

Md. Salamun Rashidin

Using social practice theory to attitudes towards fashion clothing purchasing behaviour among young adult consumers in emerging markets pp. 205-234

Abraham Yeboah, Ofosu Agyekum, Vida Owusu-Prempeh and Ebenezer Kwame Addae

2025, volume 2025, articles 1

Insight into consumers’ organic food choices: evidence from Tunisia, Italy, and France pp. 1-19

Raja Kifaya, Daniele Rama, Claudia Lanciotti and Marine Le Gall-Ely

Generation Z consumers’ perspective: how and why should (not) brands engage in activism? pp. 21-50

Antonella Cammarota and Generoso Branca

Beyond boundaries: a multidisciplinary approach to understand the relationship between customer satisfaction and behavior in services pp. 51-69

Anna Fiorentino

Creepy or convenient?: Consumer perceptions of privacy and ad exposure on social media pp. 71-89

Melisa Spilinek and Jennifer Johnson Jorgensen

2024, volume 2024, articles 4

The journey so far pp. 369-370

Daniele Dalli

The new editorial line. Promises and expectations pp. 371-374

Luca Petruzzellis, John B. Ford, Angela Paladino, Felipe Pantoja, Marco Visentin and Lia Zarantonello

The relationship between the perceived product sustainability of organic food and willingness to buy: a parallel mediation effect of product traceability and consumers’ environmental concerns pp. 375-393

Veronica Marozzo, Alessandra Costa and Tindara Abbate

An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences pp. 395-417

Monica Mendini, Paula C. Peter, Leandro Bitetti and Iana A. Castro

Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity pp. 419-444

Vincenzo Basile, Amélia Brandão and Mariana Ferreira

Digitalization in Italian SMEs: the transformation of marketing channels pp. 445-474

Elisa Martina Martinelli and Annalisa Tunisini

“What is the story you want to tell?” - in memoriam of Daniel Korschun pp. 475-479

Luca Petruzzellis, Antonella Cammarota, Daniele Dalli, Vinicio Iorio and Sankar Sen

2024, volume 2024, articles 3

The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty pp. 247-265

Salvatore M. Lombardo

The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products pp. 267-285

Xiaoming Fan

Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence pp. 287-309

Anders Hauge Wien, Alessandro M. Peluso, Marco Pichierri, Luigi Piper and Gianluigi Guido

Disability and marketing: a bibliometric analysis and systematic literature review pp. 311-337

Sabrina Celestino, Antonella Garofano, Barbara Masiello, Francesco Izzo and Enrico Bonetti

A research landscape on customer co-creation value: a systematic literature network analysis pp. 339-368

Jessica Bosisio

2024, volume 2024, articles 2

Market-as-a-network: where business marketing makes the difference! pp. 143-148

Roberta Bocconcelli, Chiara Cantù, Alessandro Pagano and Annalisa Tunisini

The IMP research on business networks: a systematic literature review and research agenda pp. 149-175

Simone Guercini, Antonella La Rocca and Andrea Perna

Local value creation for developing business relationships: An SME case study in the pasta industry pp. 177-196

Andrea Runfola, Giulia Monteverde and Antonio Picciotti

Actors, resources, and activities in Digital Servitization: a business network perspective pp. 197-224

Elisa Carloni and Serena Galvani

Exploring the crossroads between digital servitization and sustainability from a business marketing perspective pp. 225-243

Raffaella Tabacco, Maria Chiarvesio and Rubina Romanello

Correction to: Actors, resources, and activities in Digital Servitization: a business network perspective pp. 245-246

Elisa Carloni and Serena Galvani

2024, volume 2024, articles 1

Sales education in Italian universities: state of the art and future directions pp. 1-20

Silvio Cardinali

Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy pp. 21-54

Myriam Caratù, Patrizia Cherubino, Stefano Menicocci and Ana C. Martinez-Levy

Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war pp. 55-76

Mario D’Arco, Vittoria Marino and Riccardo Resciniti

Sustainable packaging design and the consumer perspective: a systematic literature review pp. 77-111

Generoso Branca, Riccardo Resciniti and Barry J. Babin

The role of immersive technologies in cultural contexts: future challenges from the literature pp. 113-142

Annarita Colamatteo, Marcello Sansone, Maria Anna Pagnanelli and Roberto Bruni

2023, volume 2023, articles 4

Consumer–brand relationship in the phygital age: a study of luxury fashion pp. 429-450

Chiara Bartoli, Costanza Nosi, Alberto Mattiacci and Francesca Bertuccioli

Community and consumption relationships for consumers with recurring mobility pp. 451-470

Monica C. Scarano and Mortara Ariela

Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework pp. 471-501

Marta Giovannetti

The correlation between honesty-humility and attitude toward counterfeit luxury pp. 503-519

Nina Reinhardt, Marc-André Reinhard and Gerrit Bittner-Fäthke

Corporate heritage marketing to support the buyer–seller relationship initiation: the case of a small winery pp. 521-543

Pier Franco Luigi Fraboni

2023, volume 2023, articles 3

How intelligent automation, service robots, and AI will reshape service products and their delivery pp. 289-300

Jochen Wirtz and Valentina Pitardi

Firm policies and employees’ participation in conversation about their employer on social media pp. 301-322

Barbara Del Bosco, Alice Mazzucchelli and Roberto Chierici

The phygital transformation: a systematic review and a research agenda pp. 323-349

Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo and Irene Bernardo

The influence of negative travel-related experience on tourist’s brand loyalty pp. 351-368

Lucrezia Maria Cosmo, Luigi Piper, Antonio Mileti and Gianluigi Guido

Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design pp. 369-412

Annye Braca and Pierpaolo Dondio

Moving forward better marketing for a better world: a path for new research opportunities pp. 413-428

Yanina Rashkova and Ludovica Moi

2023, volume 2023, articles 2

Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk pp. 99-118

Francesca Canio, Elisa Martinelli and Giampaolo Viglia

From physical to metaversal events: An exploratory study pp. 119-134

Niccolò Piccioni

How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences pp. 135-160

Elena Bonel, Mauro Capestro and Eleonora Di Maria

Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory pp. 161-177

Raja Kifaya and Daniele Rama

Overview of the brand journey and opportunities for future studies pp. 179-206

Sandra Maria Correia Loureiro

Digital transformation and marketing: a systematic and thematic literature review pp. 207-288

Marco Cioppi, Ilaria Curina, Barbara Francioni and Elisabetta Savelli

2023, volume 2023, articles 1

Emergent understandings of the market pp. 1-25

Cristina Mele, Jaqueline Pels, Maria Spano and Irene Bernardo

How digital technologies reshape marketing: evidence from a qualitative investigation pp. 27-58

Federica Pascucci, Elisabetta Savelli and Giacomo Gistri

The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era pp. 59-79

Eleonora Annunziata, Tommaso Pucci, Jacopo Cammeo, Lorenzo Zanni and Marco Frey

Diversity from the customer's perspective: Good or bad? The case of disability pp. 81-98

Musa Essa