Italian Journal of Marketing

2020 - 2025

Continuation of MERCATI & COMPETITIVIT?.

Current editor(s): Daniele Dalli

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2022, volume 2022, articles 4

Sensory disclosure in an augmented environment: memory of touch and willingness to buy pp. 401-417

Francesca Serravalle, Milena Viassone and Giacomo Chiappa

Consumer self-concept and digitalization: what does this mean for brands? pp. 419-437

Chiara Bartoli

Machine learning and artificial intelligence use in marketing: a general taxonomy pp. 439-457

Andrea Mauro, Andrea Sestino and Andrea Bacconi

Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain pp. 459-482

Marco Francesco Mazzù, Angelo Baccelloni and Ludovico Lavini

2022, volume 2022, articles 3

Editorial pp. 267-270

Alfonso Siano and Ralph Tench

Ex ante assessment of sustainable marketing investments pp. 271-287

Agostino Vollero, Alfonso Siano and Alessandra Bertolini

How new sustainability typologies will reshape traditional approaches to loyalty pp. 289-315

Neil Richardson

A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era pp. 317-340

Rocco Mazza, Emma Zavarrone, Mirko Olivieri and Daniela Corsaro

Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages pp. 341-369

Sara Amabile, Francesca Conte, Agostino Vollero and Alfonso Siano

Performance management and sustainable development: an exploration of non-financial performance of companies with foreign capital in Romania pp. 371-400

Valentina Vasile, Mirela Panait, Paolo Piciocchi, Maria Antonella Ferri and Maria Palazzo

2022, volume 2022, articles 2

Issues in defining and placing consumer brand engagement pp. 135-172

Luigi Cantone, Pierpaolo Testa and Teresa Marrone

Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication pp. 173-202

Laura Illia, Elena Alberti, Grazia Murtarelli and Elanor Colleoni

How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation pp. 203-231

Beichen Liang

What basic human values influence impulse buying and status consumption pp. 233-248

Samuel Lins, João Areias, Rita Castro and Sibele Aquino

An analysis of the relationships between human, technological and physical factors in the retail banking sector pp. 249-266

Michela C. Mason, Francesco Massara and Francesco Raggiotto

2022, volume 2022, articles 1

The Italian contribution to the marketing literature pp. 1-9

Marco Galvagno

The propagation of error: retracted articles in marketing and their citations pp. 11-36

Salim Moussa

Increasing vaccination intention in pandemic times: a social marketing perspective pp. 37-58

Philipp Wassler, Giacomo Del Chiappa, Thi Hong Hai Nguyen, Giancarlo Fedeli and Nigel L. Williams

The COVID-19 emergency as an opportunity to co-produce an innovative approach to health services provision: the women's antenatal classes move on the web pp. 59-85

Manila Bonciani, Ilaria Corazza and Sabina Rosis

Changes in the post-covid-19 consumers’ behaviors and lifestyle in italy. A disaster management perspective pp. 87-106

Annarita Sorrentino, Daniele Leone and Andrea Caporuscio

Investigating preferences in art collecting: the case of the François Pinault Collection pp. 107-133

Federica Codignola and Paolo Mariani

2021, volume 2021, articles 4

The long Covid effect in marketing and consumer research pp. 297-303

Eleonora Maria, Michele Simoni, Giuseppe Pedeliento and Marco Galvagno

Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience pp. 305-330

Marco Bettiol, Mauro Capestro, Eleonora Maria and Stefano Micelli

Getting the most from E-commerce in the context of omnichannel strategies pp. 331-349

Valeria Belvedere, Elisa Martina Martinelli and Annalisa Tunisini

Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic pp. 351-369

Giandomenico Domenico, Annamaria Tuan and Marco Visentin

Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships pp. 371-392

Daniela Corsaro, Isabella Maggioni and Mirko Olivieri

Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy pp. 393-419

Giacomo Del Chiappa, Ilenia Bregoli and Marcello Atzeni

How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea pp. 421-440

Chiara Cannavale, Lorenza Claudio and Michele Simoni

2021, volume 2021, articles 3

Reconsidering our focus on innovation: What are the effects of innovation on well-being? pp. 159-163

David A. Griffith

The role of the chatbot on customer purchase intention: towards digital relational sales pp. 165-188

Letizia Lo Presti, Giulio Maggiore and Vittoria Marino

The next step in sustainable dining: the restaurant food waste map for the management of food waste pp. 189-207

Ludovica Principato, Alessio Leo, Giovanni Mattia and Carlo Alberto Pratesi

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese pp. 209-226

F. Canio, E. Martinelli, M. Peruzzini and G. Marchi

Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study pp. 227-247

Francesca Pratesi, Lala Hu, Riccardo Rialti, Lamberto Zollo and Monica Faraoni

CSR signals: exploring their use in controversial industries pp. 249-266

Domenico Sardanelli, Francesca Conte, Agostino Vollero and Alfonso Siano

Conceptualising and measuring social media engagement: A systematic literature review pp. 267-292

Mariapina Trunfio and Simona Rossi

Correction to: Reconsidering our focus on innovation: What are the effects of innovation on well-being? pp. 293-293

David A. Griffith

Correction to: Cultural dimensions in online purchase behavior: evidence from a cross-cultural study pp. 295-295

Francesca Pratesi, Lala Hu, Riccardo Rialti, Lamberto Zollo and Monica Faraoni

2021, volume 2021, articles 1

Consumers and consumption: from individual, to collective, and beyond pp. 1-4

Daniele Dalli

Disgust and preference for familiar brands pp. 5-23

Carmela Donato

Managing the sales transformation process in B2B: between human and digital pp. 25-56

Daniela Corsaro and Isabella Maggioni

Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance pp. 57-81

Tun-I Hu and Andrea Tracogna

The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots pp. 83-102

Lucrezia Maria Cosmo, Luigi Piper and Arianna Vittorio

Consumer self-reported and testosterone responses to advertising of luxury goods in social context pp. 103-127

Rumen Pozharliev, Willem Verbeke, Matteo Angelis, Ruud Den Bos and Paolo Peverini

The influence of regional Italian images on consumer behaviour: a study of consumers in Germany pp. 129-158

Simon Fauser and David Agola

2020, volume 2020, articles 4

Marketing in the era of COVID-19 pp. 249-260

Janny C. Hoekstra and Peter S. H. Leeflang

Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context pp. 261-288

Giacomo Gistri and Matteo Corciolani

The great Millennials’ trouble: leading or confused green generation? An Italian insight pp. 289-308

Michelle Bonera, Anna Paola Codini and Giulia Miniero

Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies pp. 309-342

Federico Mangiò, Daniela Andreini and Giuseppe Pedeliento

2020, volume 2020, articles 2

Exploring the main drivers influencing brand loyalty to motorway services areas in Italy pp. 125-141

Francesca Canio, Manuel J. Sánchez-Franco and Elisa Martinelli

Premium private label: how product value, trust and category involvement influence consumers willingness to buy pp. 143-161

Giuseppe Bertoli, Bruno Busacca and Marta Imperato

Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism pp. 163-187

Silvia Biraghi, Rossella Chiara Gambetti and Angela Antonia Beccanulli

Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy pp. 189-206

Daniele Scarpi, Gabriele Pizzi and Stefano Prestini

Lived experiences about car sharing in young adults: Emerging paradoxes pp. 207-229

Giovanna Magnani and Beatrice Re

Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value pp. 231-248

Carla Coppola, Agostino Vollero, Francesca Conte and Alfonso Siano

2020, volume 2020, articles 1

2020: a new Journal for a true Marketing pp. 1-2

Riccardo Resciniti

Editorial pp. 3-5

Daniele Dalli

It’s all about marketing! Exploring the social perception in the Italian context pp. 7-23

Vittoria Marino, Riccardo Resciniti and Mario D’Arco

Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation pp. 25-47

Gianluigi Guido, Cesare Amatulli, Alessandro M. Peluso, Clarissa Matteis, Luigi Piper and Giovanni Pino

Standing for politics: What consequences for brands? pp. 49-65

Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Luca Petruzzellis and Daniel Korschun

Consumer-defined assortments: application of card-sorting to category management pp. 67-84

Gabriele Pizzi and Gian Luca Marzocchi

Creativity in the marketing and consumer behavior literature: a structured review and a research agenda pp. 85-124

Gaetano Miceli and Maria Antonietta Raimondo