Italian Journal of Marketing

2020 - 2026

Continuation of MERCATI & COMPETITIVIT?.

Current editor(s): Daniele Dalli

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2023, volume 2023, articles 4

Consumer–brand relationship in the phygital age: a study of luxury fashion pp. 429-450

Chiara Bartoli, Costanza Nosi, Alberto Mattiacci and Francesca Bertuccioli

Community and consumption relationships for consumers with recurring mobility pp. 451-470

Monica C. Scarano and Mortara Ariela

Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework pp. 471-501

Marta Giovannetti

The correlation between honesty-humility and attitude toward counterfeit luxury pp. 503-519

Nina Reinhardt, Marc-André Reinhard and Gerrit Bittner-Fäthke

Corporate heritage marketing to support the buyer–seller relationship initiation: the case of a small winery pp. 521-543

Pier Franco Luigi Fraboni

2023, volume 2023, articles 3

How intelligent automation, service robots, and AI will reshape service products and their delivery pp. 289-300

Jochen Wirtz and Valentina Pitardi

Firm policies and employees’ participation in conversation about their employer on social media pp. 301-322

Barbara Del Bosco, Alice Mazzucchelli and Roberto Chierici

The phygital transformation: a systematic review and a research agenda pp. 323-349

Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo and Irene Bernardo

The influence of negative travel-related experience on tourist’s brand loyalty pp. 351-368

Lucrezia Maria Cosmo, Luigi Piper, Antonio Mileti and Gianluigi Guido

Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design pp. 369-412

Annye Braca and Pierpaolo Dondio

Moving forward better marketing for a better world: a path for new research opportunities pp. 413-428

Yanina Rashkova and Ludovica Moi

2023, volume 2023, articles 2

Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk pp. 99-118

Francesca Canio, Elisa Martinelli and Giampaolo Viglia

From physical to metaversal events: An exploratory study pp. 119-134

Niccolò Piccioni

How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences pp. 135-160

Elena Bonel, Mauro Capestro and Eleonora Di Maria

Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory pp. 161-177

Raja Kifaya and Daniele Rama

Overview of the brand journey and opportunities for future studies pp. 179-206

Sandra Maria Correia Loureiro

Digital transformation and marketing: a systematic and thematic literature review pp. 207-288

Marco Cioppi, Ilaria Curina, Barbara Francioni and Elisabetta Savelli

2023, volume 2023, articles 1

Emergent understandings of the market pp. 1-25

Cristina Mele, Jaqueline Pels, Maria Spano and Irene Bernardo

How digital technologies reshape marketing: evidence from a qualitative investigation pp. 27-58

Federica Pascucci, Elisabetta Savelli and Giacomo Gistri

The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era pp. 59-79

Eleonora Annunziata, Tommaso Pucci, Jacopo Cammeo, Lorenzo Zanni and Marco Frey

Diversity from the customer's perspective: Good or bad? The case of disability pp. 81-98

Musa Essa

2022, volume 2022, articles 4

Sensory disclosure in an augmented environment: memory of touch and willingness to buy pp. 401-417

Francesca Serravalle, Milena Viassone and Giacomo Chiappa

Consumer self-concept and digitalization: what does this mean for brands? pp. 419-437

Chiara Bartoli

Machine learning and artificial intelligence use in marketing: a general taxonomy pp. 439-457

Andrea Mauro, Andrea Sestino and Andrea Bacconi

Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain pp. 459-482

Marco Francesco Mazzù, Angelo Baccelloni and Ludovico Lavini

2022, volume 2022, articles 3

Editorial pp. 267-270

Alfonso Siano and Ralph Tench

Ex ante assessment of sustainable marketing investments pp. 271-287

Agostino Vollero, Alfonso Siano and Alessandra Bertolini

How new sustainability typologies will reshape traditional approaches to loyalty pp. 289-315

Neil Richardson

A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era pp. 317-340

Rocco Mazza, Emma Zavarrone, Mirko Olivieri and Daniela Corsaro

Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages pp. 341-369

Sara Amabile, Francesca Conte, Agostino Vollero and Alfonso Siano

Performance management and sustainable development: an exploration of non-financial performance of companies with foreign capital in Romania pp. 371-400

Valentina Vasile, Mirela Panait, Paolo Piciocchi, Maria Antonella Ferri and Maria Palazzo

2022, volume 2022, articles 2

Issues in defining and placing consumer brand engagement pp. 135-172

Luigi Cantone, Pierpaolo Testa and Teresa Marrone

Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication pp. 173-202

Laura Illia, Elena Alberti, Grazia Murtarelli and Elanor Colleoni

How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation pp. 203-231

Beichen Liang

What basic human values influence impulse buying and status consumption pp. 233-248

Samuel Lins, João Areias, Rita Castro and Sibele Aquino

An analysis of the relationships between human, technological and physical factors in the retail banking sector pp. 249-266

Michela C. Mason, Francesco Massara and Francesco Raggiotto

2022, volume 2022, articles 1

The Italian contribution to the marketing literature pp. 1-9

Marco Galvagno

The propagation of error: retracted articles in marketing and their citations pp. 11-36

Salim Moussa

Increasing vaccination intention in pandemic times: a social marketing perspective pp. 37-58

Philipp Wassler, Giacomo Del Chiappa, Thi Hong Hai Nguyen, Giancarlo Fedeli and Nigel L. Williams

The COVID-19 emergency as an opportunity to co-produce an innovative approach to health services provision: the women's antenatal classes move on the web pp. 59-85

Manila Bonciani, Ilaria Corazza and Sabina Rosis

Changes in the post-covid-19 consumers’ behaviors and lifestyle in italy. A disaster management perspective pp. 87-106

Annarita Sorrentino, Daniele Leone and Andrea Caporuscio

Investigating preferences in art collecting: the case of the François Pinault Collection pp. 107-133

Federica Codignola and Paolo Mariani

2021, volume 2021, articles 4

The long Covid effect in marketing and consumer research pp. 297-303

Eleonora Maria, Michele Simoni, Giuseppe Pedeliento and Marco Galvagno

Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience pp. 305-330

Marco Bettiol, Mauro Capestro, Eleonora Maria and Stefano Micelli

Getting the most from E-commerce in the context of omnichannel strategies pp. 331-349

Valeria Belvedere, Elisa Martina Martinelli and Annalisa Tunisini

Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic pp. 351-369

Giandomenico Domenico, Annamaria Tuan and Marco Visentin

Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships pp. 371-392

Daniela Corsaro, Isabella Maggioni and Mirko Olivieri

Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy pp. 393-419

Giacomo Del Chiappa, Ilenia Bregoli and Marcello Atzeni

How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea pp. 421-440

Chiara Cannavale, Lorenza Claudio and Michele Simoni

2021, volume 2021, articles 3

Reconsidering our focus on innovation: What are the effects of innovation on well-being? pp. 159-163

David A. Griffith

The role of the chatbot on customer purchase intention: towards digital relational sales pp. 165-188

Letizia Lo Presti, Giulio Maggiore and Vittoria Marino

The next step in sustainable dining: the restaurant food waste map for the management of food waste pp. 189-207

Ludovica Principato, Alessio Leo, Giovanni Mattia and Carlo Alberto Pratesi

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese pp. 209-226

F. Canio, E. Martinelli, M. Peruzzini and G. Marchi

Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study pp. 227-247

Francesca Pratesi, Lala Hu, Riccardo Rialti, Lamberto Zollo and Monica Faraoni

CSR signals: exploring their use in controversial industries pp. 249-266

Domenico Sardanelli, Francesca Conte, Agostino Vollero and Alfonso Siano

Conceptualising and measuring social media engagement: A systematic literature review pp. 267-292

Mariapina Trunfio and Simona Rossi

Correction to: Reconsidering our focus on innovation: What are the effects of innovation on well-being? pp. 293-293

David A. Griffith

Correction to: Cultural dimensions in online purchase behavior: evidence from a cross-cultural study pp. 295-295

Francesca Pratesi, Lala Hu, Riccardo Rialti, Lamberto Zollo and Monica Faraoni

2021, volume 2021, articles 1

Consumers and consumption: from individual, to collective, and beyond pp. 1-4

Daniele Dalli

Disgust and preference for familiar brands pp. 5-23

Carmela Donato

Managing the sales transformation process in B2B: between human and digital pp. 25-56

Daniela Corsaro and Isabella Maggioni

Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance pp. 57-81

Tun-I Hu and Andrea Tracogna

The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots pp. 83-102

Lucrezia Maria Cosmo, Luigi Piper and Arianna Vittorio

Consumer self-reported and testosterone responses to advertising of luxury goods in social context pp. 103-127

Rumen Pozharliev, Willem Verbeke, Matteo Angelis, Ruud Den Bos and Paolo Peverini

The influence of regional Italian images on consumer behaviour: a study of consumers in Germany pp. 129-158

Simon Fauser and David Agola