Italian Journal of Marketing

2020 - 2025

Continuation of MERCATI & COMPETITIVIT?.

Current editor(s): Daniele Dalli

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2021, volume 2021, articles 4

The long Covid effect in marketing and consumer research pp. 297-303

Eleonora Maria, Michele Simoni, Giuseppe Pedeliento and Marco Galvagno

Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience pp. 305-330

Marco Bettiol, Mauro Capestro, Eleonora Maria and Stefano Micelli

Getting the most from E-commerce in the context of omnichannel strategies pp. 331-349

Valeria Belvedere, Elisa Martina Martinelli and Annalisa Tunisini

Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic pp. 351-369

Giandomenico Domenico, Annamaria Tuan and Marco Visentin

Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships pp. 371-392

Daniela Corsaro, Isabella Maggioni and Mirko Olivieri

Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy pp. 393-419

Giacomo Del Chiappa, Ilenia Bregoli and Marcello Atzeni

How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea pp. 421-440

Chiara Cannavale, Lorenza Claudio and Michele Simoni

2021, volume 2021, articles 3

Reconsidering our focus on innovation: What are the effects of innovation on well-being? pp. 159-163

David A. Griffith

The role of the chatbot on customer purchase intention: towards digital relational sales pp. 165-188

Letizia Lo Presti, Giulio Maggiore and Vittoria Marino

The next step in sustainable dining: the restaurant food waste map for the management of food waste pp. 189-207

Ludovica Principato, Alessio Leo, Giovanni Mattia and Carlo Alberto Pratesi

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese pp. 209-226

F. Canio, E. Martinelli, M. Peruzzini and G. Marchi

Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study pp. 227-247

Francesca Pratesi, Lala Hu, Riccardo Rialti, Lamberto Zollo and Monica Faraoni

CSR signals: exploring their use in controversial industries pp. 249-266

Domenico Sardanelli, Francesca Conte, Agostino Vollero and Alfonso Siano

Conceptualising and measuring social media engagement: A systematic literature review pp. 267-292

Mariapina Trunfio and Simona Rossi

Correction to: Reconsidering our focus on innovation: What are the effects of innovation on well-being? pp. 293-293

David A. Griffith

Correction to: Cultural dimensions in online purchase behavior: evidence from a cross-cultural study pp. 295-295

Francesca Pratesi, Lala Hu, Riccardo Rialti, Lamberto Zollo and Monica Faraoni

2021, volume 2021, articles 1

Consumers and consumption: from individual, to collective, and beyond pp. 1-4

Daniele Dalli

Disgust and preference for familiar brands pp. 5-23

Carmela Donato

Managing the sales transformation process in B2B: between human and digital pp. 25-56

Daniela Corsaro and Isabella Maggioni

Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance pp. 57-81

Tun-I Hu and Andrea Tracogna

The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots pp. 83-102

Lucrezia Maria Cosmo, Luigi Piper and Arianna Vittorio

Consumer self-reported and testosterone responses to advertising of luxury goods in social context pp. 103-127

Rumen Pozharliev, Willem Verbeke, Matteo Angelis, Ruud Den Bos and Paolo Peverini

The influence of regional Italian images on consumer behaviour: a study of consumers in Germany pp. 129-158

Simon Fauser and David Agola

2020, volume 2020, articles 4

Marketing in the era of COVID-19 pp. 249-260

Janny C. Hoekstra and Peter S. H. Leeflang

Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context pp. 261-288

Giacomo Gistri and Matteo Corciolani

The great Millennials’ trouble: leading or confused green generation? An Italian insight pp. 289-308

Michelle Bonera, Anna Paola Codini and Giulia Miniero

Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies pp. 309-342

Federico Mangiò, Daniela Andreini and Giuseppe Pedeliento

2020, volume 2020, articles 2

Exploring the main drivers influencing brand loyalty to motorway services areas in Italy pp. 125-141

Francesca Canio, Manuel J. Sánchez-Franco and Elisa Martinelli

Premium private label: how product value, trust and category involvement influence consumers willingness to buy pp. 143-161

Giuseppe Bertoli, Bruno Busacca and Marta Imperato

Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism pp. 163-187

Silvia Biraghi, Rossella Chiara Gambetti and Angela Antonia Beccanulli

Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy pp. 189-206

Daniele Scarpi, Gabriele Pizzi and Stefano Prestini

Lived experiences about car sharing in young adults: Emerging paradoxes pp. 207-229

Giovanna Magnani and Beatrice Re

Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value pp. 231-248

Carla Coppola, Agostino Vollero, Francesca Conte and Alfonso Siano

2020, volume 2020, articles 1

2020: a new Journal for a true Marketing pp. 1-2

Riccardo Resciniti

Editorial pp. 3-5

Daniele Dalli

It’s all about marketing! Exploring the social perception in the Italian context pp. 7-23

Vittoria Marino, Riccardo Resciniti and Mario D’Arco

Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation pp. 25-47

Gianluigi Guido, Cesare Amatulli, Alessandro M. Peluso, Clarissa Matteis, Luigi Piper and Giovanni Pino

Standing for politics: What consequences for brands? pp. 49-65

Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Luca Petruzzellis and Daniel Korschun

Consumer-defined assortments: application of card-sorting to category management pp. 67-84

Gabriele Pizzi and Gian Luca Marzocchi

Creativity in the marketing and consumer behavior literature: a structured review and a research agenda pp. 85-124

Gaetano Miceli and Maria Antonietta Raimondo

Undated

Lived experiences about car sharing in young adults: Emerging paradoxes , 23 pages

Giovanna Magnani and Beatrice Re

Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value , 18 pages

Carla Coppola, Agostino Vollero, Francesca Conte and Alfonso Siano

Exploring the main drivers influencing brand loyalty to motorway services areas in Italy , 17 pages

Francesca Canio, Manuel J. Sánchez-Franco and Elisa Martinelli