Understanding heterogeneous preferences of cooperative members

Nikos Kalogeras, Joost Pennings (), Ivo. A. van der Lans, Philip Garcia and Gert van Dijk
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Nikos Kalogeras: Departments of Marketing & Finance, Maastricht University, Tongersestraat 53, 6211 LM, Maastricht, The Netherlands; Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, IL, Postal: Departments of Marketing & Finance, Maastricht University, Tongersestraat 53, 6211 LM, Maastricht, The Netherlands; Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, IL
Ivo. A. van der Lans: Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands, Postal: Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands
Gert van Dijk: Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands, Postal: Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands
Authors registered in the RePEc Author Service: Johannes M. Pennings

Agribusiness, 2009, vol. 25, issue 1, 90-111

Abstract: We study the heterogeneity in the preference structure of cooperative members. Using conjoint analysis the utility that members attach to intra-organizational and strategic attributes of their cooperative is elicited. Recognizing that members are not homogenous, a concomitant finite-mixture regression model is employed to allow preferences to vary across different member segments. With data from 120 cooperative members, we find that most members demonstrate rather similar preferences for strategic attributes but differ with respect to the intra-organizational attributes of control and management. Members' preference structures are affected by business size and attitudes towards risk. [EconLit Citations: Q130; M000, C400]. © 2009 Wiley Periodicals, Inc.

Date: 2009
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:25:y:2009:i:1:p:90-111

DOI: 10.1002/agr.20187

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