Innovation Orientation in Business Services

Krzysztof Borodako, Jadwiga Berbeka and Michał Rudnicki

in Books from Edward Elgar Publishing

Abstract: This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.

Keywords: Business and Management; Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2021
ISBN: 9781839109546
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Chapters in this book:

Ch 1 The nature of business services , pp 1-18

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Ch 2 Orientation of business service enterprises: theoretical and terminological issues , pp 19-36

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Ch 3 Strategic dimension in innovation orientation , pp 37-54

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Ch 4 Dimension of organisational culture in innovation orientation , pp 55-71

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Ch 5 The human resources dimension in innovation orientation , pp 72-89

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Ch 6 Structural and process dimension in innovation orientation , pp 90-108

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Ch 7 Marketing dimension in innovation orientation , pp 109-127

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Ch 8 Technological dimension in innovation orientation , pp 128-140

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Ch 9 Performance and innovation orientation measurement framework of business services research , pp 141-159

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