International Series in Advanced Management Studies

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Introduction: Generoso Branca
Introduction: Stefania Masè
A Brief History of Marketing—65-Years of Journey from 1948 to 2013: Mauro Cavallone
Systematic Literature Review: Daniela Andreini and Cristina Bettinelli
Innovation Management, Healthcare Challenges and eHealth: Nicola Cobelli
Introduction: Bernardo Bertoldi
Management as the Craft of Embracing Uncertainty: Marco Balzano
The Evolution of the Sustainability Mindset in Retailing and Service Management: Beatrice Luceri and Elisa Martinelli
Introduction: Luca Giraldi
Introduction: Francesca Romana Arduino
Introduction: A Multilevel Cultural Context Framework: Giovanna Magnani
Introduction to the Experience Logic: Key Concepts and Contents: Tonino Pencarelli and Fabio Forlani
An Introduction to Dysfunctional Consumers’ Behaviour: Gioele Zamparo
Introduction to the Country of Origin Effect in International Marketing Strategies: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Introduction: Ginevra Testa
Strategic Agility: An Introduction: Marco Balzano and Guido Bortoluzzi
Introduction: Rubens Pauluzzo and Bin Shen
The Origins of Early Internationalization: Rubina Romanello and Maria Chiarvesio
The Pioneers: Racing as the Main Sales Promotion Tool: Elena Candelo
A Comprehensive Overview of the Growing Global Space Economy: From Government Leadership to Commercial Opportunities and Ecosystem Development: Luca Giraldi
Corporate Social Responsibility and Sustainability: Francesca Romana Arduino
Virtual Reality in Marketing: Consumer and Product Research: Generoso Branca
The Importance of Crisis Communication: Ginevra Testa
Corporate Social Responsibility: A Longitudinal Analysis in the Retail Sector: Laura Bravi, Riccardo Gori and Fabio Musso
The First Paradigm: Mass Production and Mass Marketing: Elena Candelo
Art and Business: Stefania Masè
The Trigger: Identification of Entrepreneurial Virtues: Bernardo Bertoldi
Serendipity: Conceptual Roots and Necessary Conditions: Marco Balzano
Marketing in “Distant” Countries: Giovanna Magnani
The Historical Roots of Strategic Agility: Marco Balzano and Guido Bortoluzzi
Experiential Perspective in Management Literature: A Systematic Review: Fabio Forlani, Andrea Buratti and Tonino Pencarelli
The Evolution of Early Internationalization: A Systematic Literature Review: Rubina Romanello and Maria Chiarvesio
Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions: Mauro Cavallone
The Internationalization Processes of SMEs: Rubens Pauluzzo and Bin Shen
The Metamorphosis of the Automotive Market: Elena Candelo
Start a Space Venture: Key Rationale, Funding, Strategic Approaches, and Overcoming Challenges for New Entrants in the Space Sector: Luca Giraldi
The Choices of Adoption of eHealth Tools: An Analysis of Research Models: Nicola Cobelli
Governance and Sustainability Practices in Family Businesses: Francesca Romana Arduino
Systematic Literature Review in the Field of Art and Business: Stefania Masè
Strategic Entry Modes and Country of Origin Effect: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Business Model Definition and Boundaries: Daniela Andreini and Cristina Bettinelli
The 1930s: Europe Behind in Marketing Strategies: Elena Candelo
Compulsive Buying: A Review from the Consumer Side: Gioele Zamparo
Packaging Design, Sustainability and the Consumer Perspective: Generoso Branca
Planning Luck: On the Cultivation of Serendipity: Marco Balzano
Crisis Communication and Social Media: Ginevra Testa
The Family Business Continuity: Entrepreneurial Processes and Heuristics: Bernardo Bertoldi
The Academic Debate on Strategic Agility: A Literature Review: Marco Balzano and Guido Bortoluzzi
Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Research Agenda: Sandro Castaldo, Andrea Ciacci and Lara Penco
Evolve Established Enterprises: Strategic Guidelines for Evolving and Competing in the New Space Economy: Luca Giraldi