International Series in Advanced Management Studies

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Introduction: Rubens Pauluzzo and Bin Shen
The Origins of Early Internationalization: Rubina Romanello and Maria Chiarvesio
Introduction: A Multilevel Cultural Context Framework: Giovanna Magnani
Introduction to the Experience Logic: Key Concepts and Contents: Tonino Pencarelli and Fabio Forlani
Innovation Management, Healthcare Challenges and eHealth: Nicola Cobelli
Strategic Agility: An Introduction: Marco Balzano and Guido Bortoluzzi
Introduction: Bernardo Bertoldi
Introduction to the Country of Origin Effect in International Marketing Strategies: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Introduction: Stefania Masè
Systematic Literature Review: Daniela Andreini and Cristina Bettinelli
A Brief History of Marketing—65-Years of Journey from 1948 to 2013: Mauro Cavallone
The Evolution of the Sustainability Mindset in Retailing and Service Management: Beatrice Luceri and Elisa Martinelli
The Pioneers: Racing as the Main Sales Promotion Tool: Elena Candelo
Corporate Social Responsibility: A Longitudinal Analysis in the Retail Sector: Laura Bravi, Riccardo Gori and Fabio Musso
The First Paradigm: Mass Production and Mass Marketing: Elena Candelo
Art and Business: Stefania Masè
The Trigger: Identification of Entrepreneurial Virtues: Bernardo Bertoldi
Marketing in “Distant” Countries: Giovanna Magnani
The Historical Roots of Strategic Agility: Marco Balzano and Guido Bortoluzzi
Experiential Perspective in Management Literature: A Systematic Review: Fabio Forlani, Andrea Buratti and Tonino Pencarelli
The Metamorphosis of the Automotive Market: Elena Candelo
Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions: Mauro Cavallone
The Internationalization Processes of SMEs: Rubens Pauluzzo and Bin Shen
The Evolution of Early Internationalization: A Systematic Literature Review: Rubina Romanello and Maria Chiarvesio
The Choices of Adoption of eHealth Tools: An Analysis of Research Models: Nicola Cobelli
Systematic Literature Review in the Field of Art and Business: Stefania Masè
Strategic Entry Modes and Country of Origin Effect: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Business Model Definition and Boundaries: Daniela Andreini and Cristina Bettinelli
The 1930s: Europe Behind in Marketing Strategies: Elena Candelo
The Family Business Continuity: Entrepreneurial Processes and Heuristics: Bernardo Bertoldi
Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Research Agenda: Sandro Castaldo, Andrea Ciacci and Lara Penco
The Academic Debate on Strategic Agility: A Literature Review: Marco Balzano and Guido Bortoluzzi
Back from the Brink: Europe’s Surprisingly Strong Recovery: Elena Candelo
Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Telemedicine as an eHealth Tool for Empowering Community-Based Private Health Professionals in the Italian Context: Nicola Cobelli
Setting the Boundaries: Rubina Romanello and Maria Chiarvesio
The “Golden Age” in the U.S.: From a Class-Based Market to a Personal One: Elena Candelo
Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”: Tonino Pencarelli and Fabio Forlani
Lessons from the Japanese: The Third Paradigm: Elena Candelo
The Dawn of Globalisation: Elena Candelo
Cases of Strategic Agility: Marco Balzano and Guido Bortoluzzi
Art and Business a Relational Model: Stefania Masè
Business Model Innovation: A Thematic Map: Daniela Andreini and Cristina Bettinelli
Reasons for the Non-Adoption of Telemedicine in Italy: An Empirical Study: Nicola Cobelli
The Secrets of Success: Elena Candelo
Corporate Social Responsibility in the Banking Industry: An Overview: Antonella Angelini and Federica Nieri
Marketing Science: The Beginnings: Elena Candelo
Pre-founding, Creation, and Early Internationalization: Rubina Romanello and Maria Chiarvesio
A Review of Culture-Bound Approaches to International Marketing and Trends Ahead: Giovanna Magnani
TES Marketing: Mauro Cavallone