SpringerBriefs in Business

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Export Assistance: The Way Back and Forward

Anisur R. Faroque and Yoshi Takahashi

Transnationalisation and Transnational Marketing Strategy

Ibrahim Sirkeci

Technological Change

Francesco Schiavone

Information Society and the Efforts for an ICT Strategy

Ermelinda Kordha Tolica, Kozeta Sevrani and Klodiana Gorica

Measuring Business Performances: The Balanced Scorecard Model

Stefano Biazzo and Patrizia Garengo

Old Wine in Old Skins: The Challenges for Modern Management

Friedrich Glauner

China’s Trade Surplus: A Whole View

Tao Yuan

The Economics of Private Equity: Designing and Structuring the Management Company

Francesco Baldi

Conceptual Framework

Caroline M. Sipp and Elias G. Carayannis

Technology Transfer Offices: Roles, Activities, and Responsibilities

James A. Cunningham, Brian Harney and Ciara Fitzgerald

So You Want to Be a Rock and Roll Star?

Ronnie Phillips

Introduction to the Second Volume

Giorgio Gandellini, Alberto Pezzi and Daniela Venanzi

Introduction to the Potential Impact of E-Mobility on the Automotive Value Chain

Kaan Y. Ciftci, Alex Michel and Patrick Siegfried

The Burning Topic

Alessandra Cozzolino

Introduction

Loris Landriani and Matteo Pozzoli

Introduction

Gerald Oeser

Introduction

Kaj U. Koskinen and Rainer Breite

Introduction

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Introduction

Francesca Sanguineti

Introduction

Alan L. Carsrud and Malin Brännback

Introduction: Free, Mobile, and Useful—the Rise and Rise of QR Codes

Tara Brabazon, Mick Winter and Bryn Gandy

Engagement Fashion

Barbara Imperatori

Introduction

Sebastian Văduva and Andrew R. Thomas

Introduction: Social Media in People’s Lives

Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros and Elena Catalina Baker Suárez

Introduction

Alan L. Carsrud and Malin Brännback

Introduction

Tereza Semerádová and Petr Weinlich

Introduction

José Luis Retolaza, Leire San-Jose and Maite Ruíz-Roqueñi

Pricing Fundamentals

Gabriel Steinhardt

Introduction

Erik Hofmann and Oliver Belin

Introduction

Malin Brännback, Alan L. Carsrud and Niklas Kiviluoto

Introduction

Ali Anari and James W. Kolari

Introduction: Towards a Circular Economy Strategy in the Valencian Region’s Tourism Industry

Marival Segarra-Oña and Virginia Santamarina-Campos

The Initiation into the Wine Kingdom

Mojca Ramšak

Introduction

Marco Fortis and Monica Carminati

Introduction

Manning Li and Jihong Liu

Introduction

Philipp von Carlowitz

The Need for Personalisation

Paolo Coletti and Thomas Aichner

Corporate Social Responsibility

Kwang-Yong Shin

Correction to: Performance Evaluation

Harald Dyckhoff and Rainer Souren

Correction to: Design and Realization for Nature Versus Artifacts Science

Masayuki Matsui

A Cross-Border-Only Regulation for Consumer Transactions in the EU

Christian Twigg-Flesner

The Digital Transformation

Eleonora Veglianti

Resilience Management for Disaster Reduction Against Medical Accidents

Shigeo Atsuji

Introductory 3M&I-Body Problem

Masayuki Matsui

Introduction

Siqing Shan and Qi Yan

Understanding Customer Relationship Management

Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed and Nur Fazidah Elias

Co-Creation

K. B. Akhilesh

Defining and Understanding Strategic Management

Giorgio Gandellini, Alberto Pezzi and Daniela Venanzi

Finance and its Fundamental Problems

Zhiqiang Zhang

What Is Meant by Organizational Integrity? An Analytical Framework

Carsten Stark