Customer Success Management – Kundenerfolg als Geschäftsstrategie

Michael Kleinaltenkamp (), Katharina Prohl-Schwenke () and Laura Elgeti ()
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Michael Kleinaltenkamp: Freie Universität Berlin
Katharina Prohl-Schwenke: Customer Success Academy
Laura Elgeti: Customer Success Academy

in Springer Books from Springer

Date: 2024
ISBN: 978-3-031-70814-5
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Chapters in this book:

Ch Kapitel 1 Der Aufstieg einer neuen Unternehmensfunktion: Customer Success (Management)

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 10 Strukturen des Customer Success Managements

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 2 Customer Success und Customer Success Management

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 3 Treiber des Customer Success Managements

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 4 Value-Based Selling

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 5 Lösungsumsetzung

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 6 Kundenbezogene Aktivitäten des Customer Success Managements

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 7 Anpassung der Value Proposition

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 8 Customer Advocacy

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Ch Kapitel 9 Auswirkungen und Ergebnisse des Customer Success Managements

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

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DOI: 10.1007/978-3-031-70814-5

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