Online-Mediaplanung für Einsteiger

Janna Ivanova () and Anna Gawenda ()

in Springer Books from Springer

Date: 2021
ISBN: 978-3-658-31212-1
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Chapters in this book:

Ch 1 Warum Online-Werbung?

Janna Ivanova and Anna Gawenda

Ch 2 Einführung in Online-Media

Janna Ivanova and Anna Gawenda

Ch 3 Online-Planungsprozess

Janna Ivanova and Anna Gawenda

Ch 4 Umsetzung und Bewertung der Online-Kampagne

Janna Ivanova and Anna Gawenda

Ch 5 B2B Online-Mediaplanung

Janna Ivanova and Anna Gawenda

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-31212-1

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DOI: 10.1007/978-3-658-31212-1

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