Green Nudging im E-Commerce

Tamara Ebner (), Julian Sauer () and Sarah Spitzer ()
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Tamara Ebner: Hochschule der Medien
Julian Sauer: Hochschule der Medien
Sarah Spitzer: Hochschule der Medien

in Springer Books from Springer

Date: 2022
ISBN: 978-3-658-39367-0
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Chapters in this book:

Ch 1 Einleitung

Tamara Ebner, Julian Sauer and Sarah Spitzer

Ch 2 Die Entwicklung des (nachhaltigen) E-Commerce

Tamara Ebner, Julian Sauer and Sarah Spitzer

Ch 3 Konsumverhalten

Tamara Ebner, Julian Sauer and Sarah Spitzer

Ch 4 Nudging

Tamara Ebner, Julian Sauer and Sarah Spitzer

Ch 5 Praktische Beispiele

Tamara Ebner, Julian Sauer and Sarah Spitzer

Ch 6 Leitfaden zur Erarbeitung und Umsetzung von Digital Green Nudges

Tamara Ebner, Julian Sauer and Sarah Spitzer

Ch 7 Möglichkeiten und Grenzen des Digital Green Nudgings

Tamara Ebner, Julian Sauer and Sarah Spitzer

Ch 8 Fazit und Ausblick

Tamara Ebner, Julian Sauer and Sarah Spitzer

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DOI: 10.1007/978-3-658-39367-0

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