Die Smarte Marketing-Mix-Werkstatt

Klaus Frank ()
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Klaus Frank: Hochschule Albstadt-Sigmaringen

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-40613-4
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Chapters in this book:

Ch Kapitel 1 Die unterschätzte Herausforderung: Der Marketing-Mix und seine Interdependenzen

Klaus Frank

Ch Kapitel 2 Architektur der Smarten Marketing-Mix-Werkstatt

Klaus Frank

Ch Kapitel 3 Werkstattbereich I: CheckUP

Klaus Frank

Ch Kapitel 4 Werkstattbereich II: Vorbereitung Marketing-Mix

Klaus Frank

Ch Kapitel 5 Werkstattbereich III: Die IDZ-Service-Stationen realisieren die Marketing-Mix-Optimierung

Klaus Frank

Ch Kapitel 6 Fazit

Klaus Frank

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-40613-4

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DOI: 10.1007/978-3-658-40613-4

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