Aktives Preismanagement

Sven Reinecke () and Laura Johanna Noll ()
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Sven Reinecke: Universität St. Gallen
Laura Johanna Noll: Universität St. Gallen

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-42288-2
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Chapters in this book:

Ch Kapitel 1 Aktives Preismanagement: Grundlagen und Herausforderungen

Sven Reinecke and Laura Johanna Noll

Ch Kapitel 2 Rahmenbedingungen des Preismanagements

Sven Reinecke and Laura Johanna Noll

Ch Kapitel 3 Ziele des Preismanagements

Sven Reinecke and Laura Johanna Noll

Ch Kapitel 4 Strategien des Preismanagements

Sven Reinecke and Laura Johanna Noll

Ch Kapitel 5 Preismanagement für Innovationen

Sven Reinecke and Laura Johanna Noll

Ch Kapitel 6 Auktionen

Sven Reinecke and Laura Johanna Noll

Ch Kapitel 7 Preismanagement für Business-to-Business-Dienstleistungen

Sven Reinecke and Laura Johanna Noll

Ch Kapitel 8 Fazit

Sven Reinecke and Laura Johanna Noll

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DOI: 10.1007/978-3-658-42288-2

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