Die charakterstarke Marke

Daniel Börnert ()
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Daniel Börnert: Daniel Börnert mindfulbranding

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-43302-4
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Chapters in this book:

Ch 1 Wozu noch ein Markenbuch?

Daniel Börnert

Ch 2 Markencharakter reflektieren

Daniel Börnert

Ch 3 Markencharakter transformieren

Daniel Börnert

Ch 4 Markencharakter entfalten

Daniel Börnert

Ch 5 Immer wieder „von vorn“: Branding im Change

Daniel Börnert

Ch 6 Exkurs: Die unterschätzte Ressource der Spiritualität

Daniel Börnert

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DOI: 10.1007/978-3-658-43302-4

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