D2C – Direkte Kundenbeziehungen statt Plattformabhängigkeit

Jan-Paul Lüdtke () and Michael Fretschner ()
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Jan-Paul Lüdtke: Fachhochschule Wedel gGmbH
Michael Fretschner: NORDAKADEMIE Hochschule der Wirtschaft

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-43932-3
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Chapters in this book:

Ch 1 Das Zeitalter der Plattformen

Jan-Paul Lüdtke and Michael Fretschner

Ch 2 Die Emanzipation von den Plattformen durch den Aufbau direkter Kundenbeziehungen (D2C)

Jan-Paul Lüdtke and Michael Fretschner

Ch 3 Das D2C-Modell

Jan-Paul Lüdtke and Michael Fretschner

Ch 4 Fazit

Jan-Paul Lüdtke and Michael Fretschner

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DOI: 10.1007/978-3-658-43932-3

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