Markenkommunikation kompakt

Dominik Pietzcker ()
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Dominik Pietzcker: Macromedia Hochschule

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-44573-7
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Chapters in this book:

Ch Kapitel 1 Grundfragen der Markenführung

Dominik Pietzcker

Ch Kapitel 2 Markenmodelle und -strategien

Dominik Pietzcker

Ch Kapitel 3 Produkt und Marke

Dominik Pietzcker

Ch Kapitel 4 Die Unternehmensmarke

Dominik Pietzcker

Ch Kapitel 5 Marketing, Werbung und Markendesign

Dominik Pietzcker

Ch Kapitel 6 Medien und Marke

Dominik Pietzcker

Ch Kapitel 7 Spezielle Anwendungen des Markenbegriffs

Dominik Pietzcker

Ch Kapitel 8 Spezielle Anwendungen des Markenbegriffs

Dominik Pietzcker

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-44573-7

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DOI: 10.1007/978-3-658-44573-7

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