B2B-Beziehungsmanagement

Enrico Maggi ()

in Springer Books from Springer

Date: 2026
ISBN: 978-3-662-73040-9
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Chapters in this book:

Ch 1 Der Business-Alltag

Enrico Maggi

Ch 2 Die Theorie – Beziehungsmanagement

Enrico Maggi

Ch 3 Wenn Beziehungen digital werden: Transformation, Technologie und Spannungsfelder“

Enrico Maggi

Ch 4 Die Theorie – Customer Lifetime Value

Enrico Maggi

Ch 5 Von der Theorie zur Praxis

Enrico Maggi

Ch 6 Erlebnis-Bündnisse: Das Bollwerk gegen Mitbewerber

Enrico Maggi

Ch 7 Conclusio

Enrico Maggi

Ch 8 Tipps zur Stärkung des Beziehungsmanagements im B2B-Bereich und Verbesserung des Customer Lifetime Value

Enrico Maggi

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-662-73040-9

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DOI: 10.1007/978-3-662-73040-9

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