Working papers

From Indian Institute of Management Kozhikode
IIMK Campus PO, Kunnamanagalam, Kozhikode, Kerala, India -673570.
Contact information at EDIRC.
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478: Understanding people power during natural disasters-A social network analysis

Ramasundaram Aishwarya

477: Glass Ceiling Effect In The Indian Corporate Sector: A Reality Check

Madhurima Basu and Anubha Shekhar Sinha

476: ALS-ORAN 5G: Adapting to Lowpower-WAN & Satellite - Open Radio Access Network in 5G

Lija Chandran Tv and Mohammed Shahid Abdulla

473: In-kind financing during a pandemic: Trade credit and COVID-19

Jagriti Srivastava and Balagopal Gopalakrishnan

472: SAHEB: Securing the Access to Hardware for an Exam Browser

Lija Chandran T V and Mohammed Shahid Abdulla

471: Client-centric modular architecture: Empirical investigation into the organizational design of a large Indian IT service vendor

Simy Joy

470: Intra- and inter-organizational controls in outsourcing: Controlees’ perspectives

Simy Joy

469: Video and Audio Streaming Over Bluetooth in order to maintain quiet zones

Lija Chandran T V and Mohammed Shahid Abdulla

468: Patients-at-Risk (PaR): A new performance measure for response-adaptive trials

L Ramprasath and Mohammed Shahid Abdulla

467: A Dynamic General Equilibrium (DGE) Model of Structural Transformation for India

Kausik Gangopadhyay, Debasis Monda and Thasni Thajudeen

466: MPVIDS-SVB: Mobile Phone Virtual ID system based on smartphone volunteers’ Blockchain

Lija Chandran T V and Mohammed Shahid Abdulla

465: 1+ Click buy options for Digital Ads suited to Consumer-facing Micro- and Small Businesses in India

Lija Chandran T V and Mohammed Shahid Abdulla

464: Financial Intermediaries: Its different role

Gunturu Phani Sai Vamsi Krishna and Pankaj Kumar Baag

463: Financial Inclusion in India: An approach through FinTech as a solution

Kevin Thomas Chacko and Pankaj Kumar Baag

462: Financial Inclusion Among Transgender Community: A Perspective

Aneesha M A and Pankaj Kumar Baag

461: Consequences of Consumers’ attitude toward CRM

Gladys Stephen

460: Forerunners Of Cause Related Marketing

Gladys Stephen

459: BBECT: Bandit -based Ethical Clinical Trials

Shahid Abdulla Mohammed and Ramprasath L

458: Work from home amenability and venture capital financing during COVID-19

Srivastava Jagriti and Balagopal Gopalakrishnan

457: Predicting In-Store Shopping post-COVID using Theory of Planned Behaviour

Srivastava Ekta and Gladys Stephen

456: A Qualitative Approach to Consumer Creativity Using Discourse Analysis

Srivastava Ekta

455: Impact of Persuasive Advertising Appeals on the Consumer Adoption of Competing Products: a Conceptual Framework and Research Propositions

Srivastava Ekta

454: Ignorance hurts but silence kills: Can Social Media address Taboos to achieve Sustainable Health and Hygiene?

Srivastava Ekta

453: Consumer Creativity and Consideration Set: A Conceptual Framework and Research Propositions

Srivastava Ekta

452: Effect of Socio – Behavioural Design of Conversational Agents on Customer Responses: A Review

Thomas Joffi and Premi Priya

451: Driving Innovations, Leveraging Technology in Indian Business Ecosystem

Thomas Joffi and Tiwari Dinesh

450: Conflict Resolution Strategies in Channels

Ramasundaram Aishwarya

449: COVID-19 in India: Policy Suggestions using Epidemiological Modeling

Ghatak Anirban and Singh Ranraj

447: Learnings for Business in times of pandemic

Mitra Sumit

446: When consumers do not compromise - An Eye Tracking Study!

Banerjee Pronobesh and Masters Tamara

445: Temporal Construal and Brand Extension Evaluation

Banerjee Pronobesh

444: Temporal Construal and Brand Categorization

Banerjee Pronobesh

443: Brand Representation Over Time

Banerjee Pronobesh

442: Monetary Policy, Interbank Liquidity and Lending Behaviour of Banks in India

Ansari Md Gyasuddin and Rudra Sensarma

441: Does salary dispersion affect team performance in cricket? Evidence from the Indian Premier League

Srivastav Deepak, Praveen Puram, Rudra Sensarma and Gurumurthy Anand

440: Does Access to Key Household Resources Help in Reducing Violence against Women?

Siddhartha Bandyopadhyay, Sarkar Sanjukta and Rudra Sensarma

439: Evolution of Feminism and Feminism Movements in India

Pate Janvi and Sinha Anubha

438: Women Entrepreneurship in Rural India: A Study on Women of Gujarat

Pate Janvi and Sinha Anubha

437: Consumerism & Human Sexuality

Krishnan Omkumar

436: Branding of Start-ups- Indian Experience

Krishnan Omkumar

435: Establishing a distinct identity, meaning and scope of the domains of responsible consumption - An extensive review

Stephen Gladys

434: Project Indian Nationalism: Synthesis of Indic Civilization and European Governance?Abstract: Nation is a Western construct but is a popular one in Indian political parlance. The idea of the nation is not as incontrovertible as we may think. The European origin of this word was lost in the late nineteenth and early twentieth century when Indian leaders attempted to create an Indian nation by claiming equivalence to the Western nations. These leaders, from Aurobindo Ghose to Mahatma Gandhi, were aware of their construct but did as a means for securing respect to the people. The end result is the creation of the Indian Nationalism

Kausik Gangopadhyay

433: The Impact of NFRA on Analyst Earnings Forecast

Mathews T Abraham and Nair Abhilash S

432: Do IPOs price the risk of audit qualification?

Nair Abhilash S

431: Testing the Change in Correlation Structure across Markets: High-Dimensional Data

Nair Abhilash S and Kalagnanam Suresh

430: Is Rural Household Debt Sustainable in a Financially Included Region? Evidence from Three Districts of Kerala, India

Tressa Jacob Remya, Rudra Sensarma and Nair Gopakumaran

429: A Critical Analysis on the Impact of Work From Home Policy in India

Suresh Saparya

428: Response of Bank Lending to Monetary Policy in India: Does Liquidity Matter?Abstract: We examine the role of bank liquidity in monetary policy transmission in India. We apply threshold panel regression with liquid assets of banks as the threshold variable. Using annual data for Indian banks covering the period 2005-2017, we find that there is a negative impact of monetary policy tightening on bank lending. In a low liquidity regime, banks react more strongly to monetary policy as compared to in a high liquidity regime. The reaction of different bank groups (public sector and private sector banks) to monetary policy is heterogenous across the liquidity regimes. Our results suggest that for effective transmission of monetary policy, any abundant liquidity with public sector banks must be neutralized by the monetary authority

Ansari Md Gyasuddin and Sensarma Rudra

427: Enjoy Your Favourite Book as a Movie: Using a Classroom Exercise to Enhance Student Learning of Brand Extensions and Preparation of Marketing PlansAbstract: Brand extension is a popular practice among marketers for introducing new offerings. Yet limited resources are available for marketing educators to simulate the challenges of this strategy. In this article, we describe a classroom exercise that takes students through the different stages of planning a brand extension, based on a scenario of a book being made into a movie. The project also provides them with an opportunity to be in the shoes of a marketing manager in the preparation of a detailed plan, for extending an existing brand to a different target market. Results from its implementation in a marketing course are discussed and implications for marketing educators are highlighted

Reghunathan Aravind and Guda Sridhar

426: Unravelling the Glass Ceiling Phenomenon Using Critical Hermeneutics

Basu Madhurima and Shekhar Sinha Anubha