Complexity and Accuracy in Consumer Choice: The Double Benefits of Being the Consistently Better Brand

B.J. Conlon, Benedict Dellaert and Arthur van Soest ()
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B.J. Conlon: Tilburg University, Center For Economic Research

No 2001-54, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: consumer; choice (search for similar items in EconPapers)
Date: 2001
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Working Paper: Complexity and Accuracy in Consumer Choice: The Double Benefits of Being the Consistently Better Brand (2001)
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