Complexity and Accuracy in Consumer Choice: The Double Benefits of Being the Consistently Better Brand
B.J. Conlon,
Benedict Dellaert and
Arthur van Soest ()
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B.J. Conlon: Tilburg University, School of Economics and Management
Other publications TiSEM from Tilburg University, School of Economics and Management
Date: 2001
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Working Paper: Complexity and Accuracy in Consumer Choice: The Double Benefits of Being the Consistently Better Brand (2001) 
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