Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time

Kimberley Scharf, Sarah Smith and Mark Ottoni-Wilhelm

American Economic Journal: Economic Policy, 2022, vol. 14, issue 3, 296-321

Abstract: Fundraising interventions may lift donations and/or shift their composition and timing. Using data rich in both the charity space and time dimensions, we find that major fundraising appeals lift donations to the appeal charity and that this increase is not offset by lower donations later in time. Strikingly, major appeals also forward-shift donations to other (nonappeal) charities that are offset by lower donations later. To understand these response patterns, we introduce a two-period, two-charity "lift-shift" model. The model indicates that the observed response patterns are possible only if warm glow is substitutable, both intertemporally and between charities.

JEL-codes: D64 H12 H41 L31 Q54 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (12)

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Related works:
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017)
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017)
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017)
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017)
Working Paper: Lift and shift: the effect of fundraising interventions in charity space and time (2017)
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DOI: 10.1257/pol.20180679

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