Simulating the Potential Effects of a Shelf-Tag Nutrition Information Program and Pricing on Diet Quality Associated with Ready-to-Eat Cereals

Biing-Hwan Lin, Joanne Guthrie (), Ilya Rahkovsky, Chung-Tung Lin and Jonq-Ying Lee

International Food and Agribusiness Management Review, 2014, vol. 17, issue A, 18

Abstract: Previous research has shown that the Guiding Stars ProgramTM (GSP), a shelf-tag nutrition information system used in some supermarkets in the United States (US), increases consumer demand for ready-to-eat (RTE) breakfast cereals that the program considers more nutritious. Further, consumer demand for cereals is found to respond to price. Here we simulate potential changes in RTE cereal consumption predicted by estimated demand if a GSP or a 10% price manipulation were in effect nationwide in the US, and measure the impact on intakes of whole grains, added sugars, sodium, and calories. We find small effects for the GSP and somewhat larger ones for a 10% price intervention.

Keywords: Agricultural and Food Policy; Health Economics and Policy; Marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:164595

DOI: 10.22004/ag.econ.164595

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