Mastering CommTech

Edited by Uwe Seebacher, Jörg Forthmann and Thomas Mickeleit

in Future of Business and Finance from Springer

Date: 2025
ISBN: 978-3-031-90302-1
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Why Companies Need to Get Started with the Digital Transformation of their Communication

Thomas Mickeleit

Communications Is Not Immune to Digital Disruption

Thomas Mickeleit

The Stakeholder Journey as a Tool for Communication Management

Thomas Mickeleit, Paul Peters, Julian Pining, Michael Schmitz and Benita Daube

Data-Driven Controlling of Corporate Communications with CommTech

Christina Rettig, Antonia Eidner, Oliver Lönker and David Willmes

CommTech to Enable Data-Informed Decisions

Brittany Paxman

Media Analytics: No Data, No CommTech

Jörg Forthmann and Lothar Rolke

Holistic Data Storytelling: A Framework for Individualised, Efficient and Effective Communication With Stakeholders

Annette Siragusano, Paul Peters, Lena Wouters, Christian Krause, Valentina Wiedemann and Uwe Seebacher

Understanding Consumer Conversations Around Brands: Lexical Analysis of Select Brand Campaigns

Aditi Mudgal and Amendra Pandey

Data-Driven Communication: Creating User-Centered Data Products for Communication Teams

Ramona Greiner and Melanie Lammers

Communication Conversion Optimization (CCO): Leveraging CommTech for Performance Excellence

Bernd Trummer, Giovanna Nitsche, Paul Seebacher and Uwe Seebacher

Measuring the ROI of CommTech: Developing Metrics to Track Success in the Digital Age

Tuhin S. Banerjee

Building a Corporate Agenda: Balancing Business Goals and Stakeholder Interests in Topic-Based Corporate Communications

Alena Kirchenbauer

Artificial Intelligence in Corporate Communications: Areas of Application, Opportunities, Challenges and Ethical Guidelines

Volker M. Banholzer, Moritz Füser, Michael Maader, Thomas Massmann, Andreas Quest, Martin Regnet, Andreas Rossbach, Christof Schmid, Sascha Stoltenow, Richard Tigges, Lena Wouters and Stephan Zipperlen

Case Study Predictive Communication Intelligence for Educational Institutions

Claudia Gabler, Tim Seebacher and Uwe Seebacher

The Future of Influence: Transforming Lobbying With Predictive Intelligence and CommTech

Jörg Forthmann, Alexander Oswald and Uwe Seebacher

Fascination Metaverse

Christof Schmid

Mastering Cultural Intelligence in the Era of CommTech and Predictive Communication Intelligence

Werner Krings, Alexander Nissen and Uwe Seebacher

CEO Positioning: An Integral Part of Corporate Communication in the Digital Age

Berthold Baurek-Karlic

The Perfect Communication Machine: Integrated, Topic-Centered, Data-Based

Barbara Bossmann, Thomas Massmann, Meike Ostermeier, Christof Schmid, Christopher Storck and Richard Tigges

Case Study “AP CommsMate”

Mona Riemenschneider and Jan-Lukas Kleinschmidt

Predicting Mastering CommTech for the Next Years

Uwe Seebacher, Thomas Mickeleit and Jörg Forthmann

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobaf:978-3-031-90302-1

Ordering information: This item can be ordered from
http://www.springer.com/9783031903021

DOI: 10.1007/978-3-031-90302-1

Access Statistics for this book

More books in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().