Methodology for Digital Transformation

Xiaodong Ma ()
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Xiaodong Ma: Suzhou Guoyun Data Technology Co., Ltd.

in Management for Professionals from Springer

Date: 2023
ISBN: 978-981-19-9111-0
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Chapters in this book:

Ch Chapter 1 The Significance of Digital Transformation

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Ch Chapter 10 How to Achieve Digital Transformation at Low Costs

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Ch Chapter 11 Six-Map Planning Method of Digital Transformation

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Ch Chapter 12 To Whom Should Digitalization Be Empowered?

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Ch Chapter 13 How Does a CDO Execute Digital Transformation?

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Ch Chapter 14 How Does a CTO/CIO Control Digital Transformation?

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Ch Chapter 15 Insights from Alibaba’s Digital Transformation

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Ch Chapter 16 The Development Phases of a Data Platform

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Ch Chapter 17 Interpretation of the Role of a Data Platform

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Ch Chapter 18 Five Elements of a Data Platform

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Ch Chapter 19 Implementation Path of a Data Platform

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Ch Chapter 2 Three Types of Digital Disruptions to Traditional Companies

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Ch Chapter 20 Marketing Cloud Intelligence Helps New Retail Companies Achieve Transformation

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Ch Chapter 21 Building a Marketing Intelligence System for New Retail Companies

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Ch Chapter 22 A Renowned Retail Company Creates an Industrial Internet Platform

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Ch Chapter 23 A University Builds a Digital Campus

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Ch Chapter 24 An Urban Merchant Bank Builds a Digital Bank

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Ch Chapter 3 New-Born Species of Digitalization

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Ch Chapter 4 Two Primary Reasons to Speed Up Digital Transformation

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Ch Chapter 5 When Do You Implement Digital Transformation?

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Ch Chapter 6 The Elements of Digital Transformation

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Ch Chapter 7 Self-assessment of Digital Transformation

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Ch Chapter 8 The Main Driver of Digital Transformation

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Ch Chapter 9 Failures of Digital Transformation

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DOI: 10.1007/978-981-19-9111-0

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