Navigating ASEAN

Rudolf Tjandra () and Amalia E. Maulana ()
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Rudolf Tjandra: Kalbe Group
Amalia E. Maulana: Binus University

in Springer Books from Springer

Date: 2025
ISBN: 978-981-96-9701-4
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Chapters in this book:

Ch Chapter 1 EmicEmic and Etic Marketing Approaches—The Heart of Cultural Marketing

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 2 The ASEANASEAN Opportunity: Strategies and Insights for FMCG Success

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 3 IndonesiaIndonesia’s Consumer Landscape: Tradition Meets Modernity

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 4 Creating Value in Competitive Markets

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 5 Cracking the Code of Consumer Choices

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 6 The Power of StorytellingStorytelling in FMCG Branding

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 7 Best Practices Are Not Always the Best

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 8 Performing for a Better Tomorrow

Rudolf Tjandra and Amalia E. Maulana

Ch Chapter 9 Strategic PlanningStrategic Planning in the Real World

Rudolf Tjandra and Amalia E. Maulana

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DOI: 10.1007/978-981-96-9701-4

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