Marketing Manipulation:A Consumer's Survival Manual

Michael Kamins
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Michael Kamins: Claremont College, USA

Abstract: Marketing Manipulation

Keywords: Marketing; Consumer Behaviour; Pricing; Product; Promotion; Distribution (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
ISBN: 9789813234703
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https://www.worldscientific.com/worldscibooks/10.1142/10839 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 The Impact of the Marketing Environment , pp 1-14: Michael Kamins
Ch 2 System I Processing , pp 15-23: Michael Kamins
Ch 3 Cognitive Biases and System II Processing , pp 25-55: Michael Kamins
Ch 4 Social Biases , pp 57-67: Michael Kamins
Ch 5 Memory Biases , pp 69-83: Michael Kamins
Ch 6 The Problem of Inertia , pp 85-92: Michael Kamins
Ch 7 Price and Its Influence Upon Choice , pp 93-108: Michael Kamins
Ch 8 Deceptive Products: Consumer Confusion, Secondary Meaning and Dilution , pp 109-121: Michael Kamins
Ch 9 Marketing Manipulation by the Drug Companies is Enough to Make You Sick! , pp 123-138: Michael Kamins
Ch 10 Selling Tactics That Have the Potential to Deceive , pp 139-150: Michael Kamins
Ch 11 Deceptive Advertising and Promotional Techniques , pp 151-174: Michael Kamins
Ch 12 Political Advertising and Deception , pp 175-189: Michael Kamins
Ch 13 Manipulative Marketing Research from Questionnaire Design to Results , pp 191-207: Michael Kamins
Ch 14 Winning Strategies for Online Purchases (eBay, Priceline and StubHub) , pp 209-224: Michael Kamins
Ch 15 Wrapping It All Up , pp 225-232: Michael Kamins

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