Start-up Thailand:The Entrepreneurs' Journey

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul
Additional contact information
Philip C Zerrillo: Singapore Management University, Singapore
Havovi Joshi: Singapore Management University, Singapore
Pannapachr Itthiopassagul: Thammasat University, Thailand

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they faced in their journey.

Keywords: Business; Entrepreneurship; Thailand; Start-up; Innovation; Commercialization; Growth. Family Business; Managing Through Turbulence (search for similar items in EconPapers)
JEL-codes: L26 M10 M13 (search for similar items in EconPapers)
Date: 2020
ISBN: 9789811216183
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Downloads: (external link)
https://www.worldscientific.com/worldscibooks/10.1142/11710 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 AN INTRODUCTION TO THAI ENTREPRENEURSHIP , pp 1-4

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 2 JUBILEE: PASSION AND THE ENTREPRENEURIAL SPIRIT , pp 9-22

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 3 VICHAIVEJ INTERNATIONAL HOSPITAL GROUP: THE CHALLENGES OF BEGINNING THE SECOND GENERATION , pp 23-38

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 4 DRINKING IT IN: SAPPE’S SUCCESS EMPHASISES INNOVATION AND SHAPING ITS INNO CULTURE , pp 39-49

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 5 LAMOON: WHEN CARING MOMS INNOVATE , pp 55-64

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 6 THE KITCHEN AT WARAPORN SALAPAO: AN ENGINE OF ECONOMIC GROWTH , pp 65-70

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 7 PRICEZA: BARGAIN HUNTING #2.1 , pp 75-89

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 8 WONGNAI: IN THE MOOD FOR MORE THAN FOOD , pp 91-106

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 9 AT VANTAGE MARKETING RESEARCH: TAKING ON THE GLOBAL RESEARCH GOLIATHS , pp 107-121

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 10 ALTO COFFEE: BREWING THE PREMIUM COFFEE PROPOSITION , pp 123-137

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 11 THAI HABEL INDUSTRIAL CO. LTD: WHEN A FIRE IGNITES A CHANGE OF DIRECTION AND UNDERPINS EXPANSION , pp 139-153

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Ch 12 MINOR INTERNATIONAL: COMPETING ON THE WORLD STAGE , pp 157-169

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

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