Journal of Advertising Research

1996 - 2005

From Cambridge University Press
Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
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Volume 45, issue 4, 2005

Managing Media and Advertising Change with Integrated Marketing pp. 356-361

Bobby J. Calder and Edward C. Malthouse

Sequence Matters: A More Effective Way to Use Advertising and Publicity pp. 362-372

Marsha D. Loda and Barbara Carrick Coleman

An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes pp. 373-381

Julie Z. Sneath, R. Zachary Finney and Angeline Grace Close

Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials pp. 382-401

, Randolph J. Trappey and Arch G. Woodside

The Effects of Expert and Consumer Endorsements on Audience Response pp. 402-412

Alex Wang

Brand Equity Implications of Joint Branding Programs pp. 413-425

Ed Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli and Keith Richey

Management Slant pp. 427-428

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Volume 45, issue 3, 2005

Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset pp. 290-293

Louis Capozzi

Jazz, Gestalt, and the Year Ahead for Marketers pp. 294-295

Josh Gilbert

Anholt Nation Brands Index: How Does the World See America? pp. 296-304

Simon Anholt

Corporate Reputation: What Do Consumers Really Care About? pp. 305-313

Graham Page and Helen Fearn

Managing Brand Portfolios: How Strategies Have Changed pp. 314-327

Sylvie Laforet and John Saunders

Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer pp. 328-338

Simon Chadwick and Des Thwaites

Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing pp. 339-348

Francis Farrelly, Pascale Quester and Stephen A. Greyser

The Best of Branding: Best Practices in Corporate Branding by James R. Gregory pp. 349-351

Raymond Pettit

Volume 45, issue 2, 2005

Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here? pp. 162-170

Gerard J. Tellis

In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal pp. 171-186

Thomas J. Reynolds and Carol B. Phillips

Brand Key Performance Indicators as a Force for Brand Equity Management pp. 187-197

Joel Rubinson and Markus Pfeiffer

Marketers Challenged to Respond to Changing Nature of Brand Building pp. 198-200

Scott Davis

Radical Brand Evolution: A Case-Based Framework pp. 201-210

Bill Merrilees

The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty pp. 211-221

Zhilin Yang, Zili Bi and Nan Zhou

The Role of Brand Parity in Developing Loyal Customers pp. 222-228

Rajesh Iyer and James A. Muncy

How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice pp. 229-240

Arch G. Woodside and Mark D. Uncles

A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions pp. 241-254

Demetrios Vakratsas and Zhenfeng Ma

Ten Years of Learning on How Online Advertising Builds Brands pp. 255-268

Nigel Hollis

Measuring Affective Advertising: Implications of Low Attention Processing on Recall pp. 269-281

Robert Heath and Agnes Nairn

How Brands Become Icons: The Principles of Cultural Branding pp. 282-283

Tony Adams

Volume 45, issue 1, 2005

A Vision of Media Planning in 2010 pp. 2-4

Ira Carlin

Getting Ready for the Next Generation of Marketing Communications pp. 5-8

Arthur R. Tauder

Managing Brand Experience: The Market Contact Audit™ pp. 9-16

Amitava Chattopadhyay and Jean-Louis Laborie

A Critical Review of “Managing Brand Experience: The Market Contact Audit™” pp. 17-18

Raymond Pettit

Simultaneous Media Experience and Synesthesia pp. 19-26

Joseph J. Pilotta and Don Schultz

Television Optimizers: Did They Change the Way We Do Business? pp. 27-33

Andrew Green

Avoiding Television Advertising: Some Explanations from Time Allocation Theory pp. 34-48

José I. Rojas-Méndez and Gary Davies

The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block pp. 49-59

Marjolein Moorman, Peter C. Neijens and Edith G. Smit

Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising pp. 60-72

J. Duncan Herrington and William A. Dempsey

A Managerial Investigation into the Product Placement Industry pp. 73-92

Cristel Antonia Russell and Michael Belch

A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage pp. 93-123

Henry Assael

Perceptions of Handbills as a Promotional Medium: An Exploratory Study pp. 124-131

Gerard Prendergast and Yuen Sze Man

Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media pp. 132-139

Laura L. Pingol and Anthony D. Miyazaki

Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions pp. 140-153

Carrie La Ferle and Wei-Na Lee

Management Slant pp. 155-158

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Volume 44, issue 4, 2004

Internet and Magazine Advertising: Integrated Partnerships or Not? pp. 317-326

Ali M. Kanso and Richard Alan Nelson

Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness pp. 327-332

William J. Havlena and Jeffrey Graham

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email pp. 333-348

Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry and Niranjan Raman

Will Internet Users Pay for Online Content? pp. 349-359

Wenyu Dou

Impact of Gender Differences on the Evaluation of Promotional Emails pp. 360-368

Marissa V. Phillip and Rajneesh Suri

The Relationship between Interactive Functions and Website Ranking pp. 369-374

Alan C. B. Tse and Chi-Fai Chan

The Waste in Advertising Is the Part That Works pp. 375-389

Tim Ambler and E. Ann Hollier

Volume 44, issue 3, 2004

Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands pp. 225-231

Oliver Hupp and Ken Powaga

Brand Logic: A Business Case for Communications pp. 232-236

James R. Gregory and Lawrence McNAUGHTON

Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard pp. 237-243

Amy Miller and Jennifer Cioffi

How the Pursuit of ROMI Is Changing Marketing Management pp. 244-254

William A. Cook and Vijay S. Talluri

How to Fill the Accountability Gap in Demand Creation pp. 255-261

Eric Einhorn

Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study pp. 262-270

Joan Fitzgerald

Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness pp. 271-280

John E. Hogan, Katherine N. Lemon and Barak Libai

The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth pp. 281-296

Stephen Pruitt, T. Bettina Cornwell and John Clark

Advertising as Public Diplomacy: Attitude Change among International Audiences pp. 297-311

Alice Kendrick and Jami A. Fullerton

Volume 44, issue 2, 2004

Presidentorial pp. 163-163

Robert L. Barocci

A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising pp. 164-164

Ken Kaess

The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research pp. 165-169

Barbara B. Stern

What Advertising Testing Might Have Been, If We Had Only Known pp. 170-180

Spike Cramphorn

On Measuring the Power of Communications pp. 181-187

Bruce F. Hall

The Definition and Measurement of Creativity: What Do We Know? pp. 188-201

Jaafar El-Murad and Douglas C. West

Capturing the Flow of Emotion in Television Commercials: A New Approach pp. 202-209

Charles E. Young

The Morphological Approach for Unconscious Consumer Motivation Research pp. 210-215

Dirk Ziems

How Customers Think: Essential Insights into the Mind of the Market: by Gerald Zaltman, Harvard Business School Press, February 2003, ISBN: 1578518261, $29.95, 352 pp pp. 216-218

William A. Cook

Volume 44, issue 1, 2004

The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together pp. 3-18

Debra Zahay, James Peltier, Don E. Schultz and Abbie Griffin

The Emergence of IMC: A Theoretical Perspective pp. 19-30

Philip J. Kitchen, Joanne Brignell, Tao Li and Graham Spickett Jones

Understanding the Diffusion of Integrated Marketing Communications pp. 31-45

Ilchul Kim, Dongsub Han and Don E. Schultz

Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success? pp. 46-65

William N. Swain

IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift pp. 66-70

Stephen J. Gould

Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business pp. 71-89

Margaret H. Blair and Allan R. Kuse

Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines pp. 90-107

Éric Vernette

Sports Celebrity Influence on the Behavioral Intentions of Generation Y pp. 108-118

Alan J. Bush, Craig A. Martin and Victoria D. Bush

The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates pp. 119-125

Avery M. Abernethy and David Laband

Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information pp. 126-142

James C. Tsao and Stanley D. Sibley

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden pp. 143-159

Rama Yelkur, Chuck Tomkovick and Patty Traczyk