Journal of Advertising Research

1996 - 2005

From Cambridge University Press
Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().

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Volume 36, issue 1, 1996

RESEARCH THAT CREATES A FOUNDATION FOR ADVERTISING'S FUTURE pp. 11-19

William A. Cook

CHANGING NEEDS FOR BRANDS pp. 21-30

Stuart J. Agres and Tony M. Dubitsky

CHANGING DEMANDS pp. 31-34

Watts Wacker

RESEARCH IN A WORLD OF EXPANDING MEDIA OPTIONS: CHICKEN OR EGG? pp. 35-42

Paul J. Donato

THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM pp. 43-54

Pierre Berthon, Leyland F. Pitt and Richard T. Watson

THE CHANGING FACE OF ADVERTISING RESEARCH IN THE INFORMATION AGE pp. 55-71

William A. Cook and Theodore F. Dunn

PANEL COOPERATION: STRATEGIES FOR SUCCESS pp. RC-2-RC-6

Barry Cook

YES, YOU CAN RAISE RESPONSE RATES pp. RC-7-RC-10

James D. Peacock