Journal of Advertising Research

1996 - 2005

From Cambridge University Press
Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().

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Volume 43, issue 4, 2003

The Case for Greater Agency Involvement in Strategic Partnerships pp. 346-352

Judy Harris and Kimberly A. Taylor

What Drives Renewal of Sponsorship Principal/Agent Relationships? pp. 353-360

Francis Farrelly and Pascale G. Quester

“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies pp. 361-369

Tammy Neal Crutchfield, Deborah F. Spake, Giles D'Souza and Robert M. Morgan

The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected pp. 370-380

Kevin J. Clancy, Paul D. Berger and Thomas L. Magliozzi

Reducing Road Rage: The Role of Target Insight in Advertising for Social Change pp. 381-389

Jim Crimmins and Chris Callahan

A New Scale to Assess Children's Attitude toward TV Advertising pp. 390-399

Christian Derbaix and Claude Pecheux

Effects of Structural and Perceptual Factors on Attitudes toward the Website pp. 400-409

Sally J. McMILLAN, Jang-Sun Hwang and Guiohk Lee

The Impact of Content and Design Elements on Banner Advertising Click-through Rates pp. 410-418

Ritu Lohtia, Naveen Donthu and Edmund K. Hershberger

Comment on “American Media and the Smoking-related Behaviors of Asian Adolescents” pp. 419-430

Charles R. Taylor and P. Greg Bonner

Correlation, Causation, and Smoking Initiation among Youths pp. 431-440

Marvin E. Goldberg

Volume 43, issue 3, 2003

Factors Affecting Online Advertising Recall: A Study of Students pp. 252-267

Peter Danaher and Guy W. Mullarkey

Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students pp. 268-280

Darren W. Dahl, Kristina D. Frankenberger and Rajesh V. Manchanda

Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter? pp. 281-292

Carol Murphey Megehee, Kathryn Dobie and James Grant

Email Advertising: Exploratory Insights from Finland pp. 293-300

Brett A. S. Martin, Joël van Durme, Mika Raulas and Marko Merisavo

Developing a Cost-effective Brand Loyalty Program pp. 301-309

Brian Wansink

Estimating Advertising Effects on Sales in a Competitive Setting pp. 310-321

Boonghee Yoo and Rujirutana Mandhachitara

Gender and E-Commerce: An Exploratory Study pp. 322-329

Shelly Rodgers and Mary Ann Harris

Message Order Effects and Gender Differences in Advertising Persuasion pp. 330-341

Frédéric F. Brunel and Michelle R. Nelson

Volume 43, issue 2, 2003

Practitioners' Evolving Views on Product Placement Effectiveness pp. 138-149

James A. Karrh, Kathy Brittain McKEE and Carol J. Pardun

Business Perceptions of the Role of Billboards in the U.S. Economy pp. 150-161

Charles R. Taylor and George R. Franke

Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings pp. 162-172

Judith A. Garretson and Scot Burton

The Contribution of Direct Mail Advertising to Average Weekly Unit Sales pp. 173-179

Marla Royne Stafford, Eric M. Lippold and C. Todd Sherron

Media and Message Effects on DTC Prescription Drug Print Advertising Awareness pp. 180-193

Martin S. Roth

Consumer Response to Print Prescription Drug Advertising pp. 194-206

Abhilasha Mehta and Scott C. Purvis

Developing a Scale to Measure the Interactivity of Websites pp. 207-216

Yuping Liu

Effects of Configuration and Exposure Levels on Responses to Web Advertisements pp. 217-229

Jean Louis Chandon, Mohamed Saber Chtourou and David R. Fortin

How Advertising Affects Consumers pp. 230-234

William M. Weilbacher

Account Planning: Current Agency Perspectives on an Advertising Enigma pp. 235-245

Christopher E. Hackley

Volume 43, issue 1, 2003

Editorial: Novus Ordo Seclorum for the Journal of Advertising Research? pp. 1-1

Arthur J. Kover

American Media and the Smoking-related Behaviors of Asian Adolescents pp. 2-11

Marvin E. Goldberg

Comment: “American Media and the Smoking-related Behaviors of Asian Adolescents” pp. 12-13

Robert N. Reitter

Effects of Differential Enhancements on Mail Response Rates pp. 14-15

Rebecca McPHETERS and Jerry Kossoff

Do Customers Believe in Automobile Industry Rebate Incentives? pp. 16-24

Richard F. Beltramini and Patricia S. Chapman

Love at First Site? A Study of Website Advertising Effectiveness pp. 25-33

Micael Dahlén, Alexandra Rasch and Sara Rosengren

Measuring Web Advertising Effectiveness in China pp. 34-49

Wen Gong and Lynda M. Maddox

What Do Customers Consider Important in B2B Websites? pp. 50-61

Goutam Chakraborty, Vishal Lala and David Warren

Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry pp. 62-77

Howard Moskowitz and Barbara Itty

Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies pp. 78-85

Arch G. Woodside and Chris Dubelaar

How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? pp. 86-95

Woonbong Na, Roger Marshall and Youngseok Son

What Is Creative to Whom and Why? Perceptions in Advertising Agencies pp. 96-110

Scott Koslow, Sheila L. Sasser and Edward A. Riordan

Gender Issues in Advertising—An Oversight Synthesis of Research: 1970–2002 pp. 111-129

Lori D. Wolin

Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp pp. 130-132

B. Stuart Tolley

Volume 40, issue 6, 2000

Introduction: JAR Classics III pp. 1-1

Arthur J. Kover

Curiosity versus Disbelief in Advertising pp. 7-13

John C. Maloney

Recognition, Recall, and Rating Scales pp. 14-20

William D. Wells

Systematic Synthesis of Advertising Research Verbatims pp. 21-24

Walter G. Mitchell

Are So-called Successful Advertising Campaigns Really Successful?1 pp. 25-31

Steuart Henderson Britt

Benefit Bundle Analysis pp. 32-37

Paul E. Green, Yoram Wind and Arun K. Jain

Repetitive Advertising and the Consumer pp. 39-48

Andrew S. C. Ehrenberg

Memory Without Recall, Exposure Without Perception pp. 49-54

Herbert E. Krugman

Interest-based Segments of TV Audiences pp. 55-64

Ronald E. Frank and Marshall G. Greenberg

Predicting Trial, Repeat, and Sales Response from Alternative Media Plans pp. 65-72

Fred S. Zufryden

Overcontrol in Advertising Experiments pp. 73-78

Paul W. Farris and David J. Reibstein

How Personality Makes a Difference pp. 79-83

Joseph T. Plummer

Analysis of the Impact of Executional Factors on Advertising Performance pp. 85-88

David W. Stewart and David H. Furse

Editorial Environment and Advertising Effectiveness pp. 89-94

Valentine Appel

An Empirical Investigation of Advertising Wearin and Wearout pp. 95-100

Margaret Henderson Blair

Observations: Building Brand Equity by Managing the Brand&s Relationships pp. 101-105

Max Blackston

Estimating an Advertisement's Impact on One's Consumption of a Brand pp. 106-113

Brian Wansink and Michael L. Ray

The ARF Copy Research Validity Project pp. 114-135

Russell I. Haley and Allan L. Baldinger

Better Measurement and Management of Brand Value pp. 136-144

James C. Crimmins