International Journal of Marketing Studies

2016 - 2023

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Volume 10, issue 4, 2020

Consumers Preferences Analysis Toward International Marketing Strategy for Salmon from Japan pp. 1

Masashi Mochizuki, Taro Oishi, Yasuyuki Miyakoshi and Nobuyuki Yagi

Bottom of the Pyramid Marketing pp. 13

Melissa Martirano

Value-Based Segmentation of U.S. Luxury Consumers: Conceptual Replication and Model Validation pp. 26

Sonali Diddi and Srikant Manchiraju

Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”? pp. 39

Valeria De Bonis and Alessandro Gandolfo

Antecedents of Technology Adoption in Learning Environments: Evidence from MENA Higher Education pp. 51

Maha Mourad and Rania S. Hussein

The Effect of Visual Structure of Pictorial Metaphors on Advertisement Attitudes pp. 60

Shuo Cao, Huili Wang and Xiaoxia Zou

Factors Influencing Tourism Marketing Strategies in Jordanian Five Stars Hotels pp. 73

Hussein M. Hussein Ibrahim, Shadi Ali Al-Hrout, Khaled Morshed Ayed Alsardia and Mohammad Ragab Al-Laymoun

Work Values, Satisfaction and Self-Efficacy of College Student Voluntourists in Southern China pp. 86

Haiming Chen, Li Xi and Jinlin Zhao

Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role pp. 94

Iman Abdel Hamid Hasanin

Linking Interactive and Supportive Service Innovation with Customer Satisfaction Through Customer Value Creation pp. 108

Bandar Khalaf Alharthey

Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review pp. 124

Andreas Samudro, Ujang Sumarwan, Eva Z . Yusuf and Megawati Simanjuntak

Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods pp. 139

Sunny R. Igwe and Bright ZorBari-Nwitambu

Entrepreneurial Education in Higher Institutions and Economic Development pp. 150

Felix John Eze and Ben E. Odigbo

Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt pp. 160

Eman Wadie Abdel Halim

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 4 pp. 185

Alyssa Sun

Volume 10, issue 3, 2018

A Novel Measurement of Speed in Early Internationalization of New Ventures pp. 1

Oguzhan Aygoren and C. Arsen Kadakal

Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities pp. 17

Shwu-Ing Wu

Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center pp. 30

Jaeyoon Kwon and Taerin Chung

Sports Ecosystem of the “Triad of São Paulo”: Sports Marketing Management According to Fans pp. 41

Edson Coutinho da Silva and Alexandre Luzzi Las Casas

Internet Banking Adoption in Saudi Arabia: An Empirical Study pp. 57

Shahzadah Jehan and Zaid Ahmad Ansari

Predicting Consumer Behavior: An Extension of Technology Acceptance Model pp. 73

Mohammad Hasan Galib, Khalid Ait Hammou and Jennifer Steiger

Building Competitive Edge pp. 91

Nagasimha Balakrishna Kanagal

Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited pp. 101

Eric Oduro, Francis O. Boachie-Mensah and Gloria K. Q. Agyapong

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 3 pp. 116

Alyssa Sun

Volume 10, issue 2, 2018

Putting Words into Action: Marketing Organic Products with Existing Brand Associations pp. 1-15

Maren Vos and Jos Bartels

Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong pp. 16-27

Grace Suk Ha Chan, Ada Lai Yung Lee and Connie Hiu Man Wong

Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context pp. 28-35

Rakesh Sarpal, Rosli Saleh, Tan Seng Teck, Kueh May Chia and Lim May Yee

Forces Driving Purchasing Behaviour of Tourists Hotels Along Tourist-Agricultural Supply Chain in Zanzibar pp. 36-46

Kenneth M. K. Bengesi and Juma O. Abdalla

Socially Irresponsible Corporations and Choices of Consumers: Altruism, Retaliation, or Demand for Reparation? pp. 47-59

Bryan H. Chen, Mei-Hua Chen and Pei-Ni Tai

Exploring Factors Affecting Consumers¡¯ Adoption of Shopping via Mobile Applications in Turkey pp. 60-75

Oguz Yildiz and Hakan Kitapci

The Influence of Involvement and Awareness on UAE Women Attitude Towards Fashion Clothing pp. 76-85

Hamza Salim Khraim

Is Bottled Water Commodity in Saudi Arabia? pp. 86-94

Abdullah M. Alhidari and Soad Abdullah Almeshal

Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan¡¯s Micro Retail Fashions pp. 95-108

Akif Yousef Al-Zyadat and Ayed Al-Zyadat

Fomsumerism: A Theoretical Framework pp. 109-117

Metin Argan and Mehpare Tokay-Argan

Impact of Entrepreneurial Orientation and Network Resource Utilization on Internationalization of SME¡¯s: Evidence from Pakistan pp. 118-131

Muhammad Imran Hanif and Madiha Irshad

A Study on Malaysian Consumers¡¯ Attitude and Behavioral Intention Towards Print Advertising pp. 132-150

Bee Eng Chew and Azaze-Azizi Abdul Adis

E-Banking Effects on Customer Satisfaction: The Survey on Clients in Jordan Banking Sector pp. 151-161

Thabit Altobishi, Gizem Erboz and Szilard Podruzsik

Volume 10, issue 1, 2018

International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both? pp. 1-10

Diego Matricano and Giorgio Vitagliano

How Is Flow Induced? From the Perspective of Online and Offline Channels pp. 11-28

Wen-Chin Tsao and Yuan-Wei Shao

The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan pp. 29-38

Bryan H. Chen and Wan-Ching Chiu

Revising the Effects of Online Advertising Attributes on Consumer Processing and Response pp. 39-53

Abubaker A AB Shaouf

Factors Affecting Customer Citizenship Behavior: A Model of University Students pp. 54-70

El Sayed A. Nagy and Wafaa Galal Marzouk

The Importance of Dream in Advertising: Luxury Versus Mass Market pp. 71-81

Cesare Amatulli, Matteo De Angelis, Marco Pichierri and Gianluigi Guido

Relationships Among Attitude, Corporate Image, and Purchase Behavior in Korean Running Event pp. 82-89

Jaeyoon Kwon and Taerin Chung

Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research pp. 90-106

Letizia Alvino, Efthymios Constantinides and Massimo Franco

Influence of Tourism Frequency on Association Model of Ecotourism Action pp. 107-125

Shwu-Ing Wu and Hao-Ping Hsu

A Dynamic View of Marketing Capabilities for SMEs¡¯ Export Performance pp. 126-135

Andrea Moretta Tartaglione and Vincenzo Formisano

A Mediating Role of Customer Value Between Customer Engagement and Loyalty: An Applied Study in Commercial Banks in Egypt pp. 136-144

Eman Abdelhamid Hasnin

The Mediating Role of Sales Performance in the Effect of Antecedents on Sales Force Satisfaction: In the Case of Top Three Chain Retail Stores Operating in Ethiopia pp. 145-157

Getie Andualem Imiru

Volume 9, issue 6, 2017

Competitive Advantage of GCC Date Palm Sector in the International Market: Market Shares, Revealed Comparative Advantages, and Trade Balance Indexes pp. 1-13

Aymen Frija, Boubaker Dhehibi, Mohamed Ben Salah and Aden Aw-Hassan

Should Polytechnics Rely Solely on International Agents to Recruit International Students? A Case Study in New Zealand pp. 14-23

Shaohua Yang and M. Akhtaruzzaman

Impact of TV Advertising on Children¡¯s Food Choices pp. 24-30

Ayda Sabaghzadeh Tousi and Zelha Altinkaya

The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana pp. 31-42

Abraham Yeboah, Vida Owusu-Prempeh and Samuel Adjei

The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia pp. 43-54

Getie Andualem Imiru

An Analysis of Third Party Logistics¡¯ Performance and Customer Loyalty pp. 55-67

Buket Ozoglu and Arzum Buyukkeklik

Generating and Assessing Consumer¡¯s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness pp. 68-81

Alev Kocak Alan, Ebru Tumer Kabadayi, Selen Bakis, Yesim Can and Melih Can Sekerin

The Role of Internal Customer in Improving the Quality of Hotel Services in Jordan: A Case Study of the Marriott International Hotel in Amman pp. 82-95

Ali Falah Al-Zoubi and Mazen Alomari

Volume 9, issue 5, 2017

Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes pp. 1-16

Yukihiro Miwa, Makoto Morisada and Wirawan D. Dahana

Assessing the Impact of Relationship Length in the SMEs and Bank Association pp. 17-27

Mark Ojeme

Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market pp. 28-55

Silvia Gravili and Pierfelice Rosato

An Exploration of Consumer Complaint Behavior towards the Hotel Industry: Case Study in Macao pp. 56-76

Grace Suk Ha Chan, Irini Lai Fun Tang and Aiko Hoi Kei Sou

Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms pp. 77-94

Kleopatra Konstantoulaki, Ioannis Rizomyliotis, Apostolos Giovanis, Vittorio Conti and Christos Kallandranis

The Process of Retail Internationalization in the Chinese Market: A Case of Japanese Fashion Company pp. 95-107

Miao Miao

Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample pp. 108-124

Aysel Kurnaz

Researching the Satisfaction Levels of Passengers for Security Services at Airports pp. 125-134

Nuriye Gures, Harun Yilmaz, Seda Arslan, Cemal Durmuscelebi, Cevher Yuksel and Haci Haydar Unsal

The Characterization of the Millennials and Their Buying Behavior pp. 135-144

Flor Madrigal Moreno, Jaime Gil Lafuente, Fernando Avila Carreon and Salvador Madrigal Moreno

Medical and Wellness Tourism Challenges in Dead Sea Spas from Tourists¡¯ Point of View pp. 145-157

Jamil Samawi

Volume 9, issue 4, 2017

A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials pp. 1-14

Lori M. Thanos and Sylvia D. Clark

Sports Marketing Plan: An Alternative Framework for Sports Club pp. 15-28

Edson Coutinho da Silva and Alexandre Luzzi Las Casas

The Need for Uniqueness among Gulf Cooperation Council Countries¡¯ Consumers: A Cross-Culture Study pp. 29-37

Sarah G. Alzahrani and Lauren Copeland

Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship pp. 38-53

Noni Zaharia, Simon Brandon-Lai and Jeffrey James

Development of Market Orientation for Marketing Strategy Formulation pp. 54-65

Nagasimha Balakrishna Kanagal

Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data pp. 66-75

Shu-Yi Liaw and Thi Mai Le

Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands pp. 76-88

Selma Kalyoncuoglu and Begum Sahin

How Does Strong Experiential Marketing Affect the Customer Value? pp. 89-96

Ananta Budhi Danurdara, Nurdin Hidayah and Anwari Masatip

The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers pp. 97-110

Nafez Nimer Hasan Ali and Mahmoud Allan

A Consideration on Factors of Collecting Buying Behavior pp. 111-118

Arash Allahdini, Shahrzad Chitsaz and Hamid Saeedi

Volume 9, issue 3, 2017

Branding a Revolution: Revolutions as Brands and Their Implications for Modern Marketing pp. 1-9

Rasha H. A. Mostafa, Omar Ramzy and Omar H. Eldahan

Determining Drivers of Destination Attractiveness: The Case of Nature-Based Tourism of Bangladesh pp. 10-23

Saiful Islam, MD. Kaium Hossain and Mahboob Elahi Noor

A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences pp. 24-38

Shwu-Ing Wu and Hsin-Ti Tsai

Why Do We Make Sport: The Importance of Psycho-Social Motivations in Adult Sports Participation pp. 39-49

Jansanem Jular and Berna Tari Kasnakoglu

Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam pp. 50-63

Thu Thanh Tran, Masahiro Moritaka and Susumu Fukuda

Relation between Consumer Innovativeness Behavior and Purchasing Adoption Process: A Study with Electronics Sold Online pp. 64-75

Anderson Neckel and Ricardo Boeing

Word of Mouth Communication Influence of Online Hotel Room Reservation Confirmation: Case Study of Individual Travelers in Hong Kong pp. 76-87

Grace Suk Ha Chan, Anna Chun-Hsuan Hsiao and Irini Lai Fun Tang

Value Discipline Dimensions on Organisational Performance and Competitive Advantage: A Study on Pharmaceutical Companies in Diabetes Care pp. 88-102

Debasis Bharadwaj, Ayesha Farooq and Biranchi N Jena

Tourism Impacts on the Quality of Life in Hong Kong pp. 103-112

Huijun Yang, Grace Chan Suk Chan and Wenjie Li

Research on the Social E-commerce Marketing Model Based on SICAS Model in China pp. 113-123

Xiao-Xu Yan, Zhong-Qi Hu, Jie Xu and Jing-Yan Liu

Market Chain Analysis of HighValue Fruits in Bench Maji Zone, Southwest Ethiopia pp. 124-135

Getahun Kassa, Eskinder Yigezu and Desalegn Alemayehu

The Effect of Job Dissatisfaction and Workplace Bullying on Turnover Intention: Organization Climate and Group Cohesion as Moderators pp. 136-143

Iheanacho Emeka Nwobia and Majeed Saad Aljohani

Volume 9, issue 2, 2017

Bridging the Gap: Development of the Entrepreneurial Philanthropy Alignment Model pp. 1-11

Jos Rath and Theo Schuyt

Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry pp. 12-35

Jason Thomas

Why Some People Just ¡°Can¡¯t Get No Satisfaction¡±: Secure versus Insecure Attachment Styles Affect One¡¯s ¡°Style of Being in the Social World¡± pp. 36-55

Willem Verbeke, Frank Belschack, Richard P. Bagozzi, Rumen Pozharliev and Tsachi Ein-Dor

Global Brand Identity as a Network of Localized Meanings pp. 56-67

Elizabeth S. Gunawan and Paul van den Hoven

How Much Should Managers Pay for Celebrity Endorsements? pp. 68-77

Han-Kuang Tien

Creative Marketing as a Strategic Introduction to Enhance the Competitive Advantages in Jordanian Service Organizations: A Case Study pp. 78-91

Ali Falah Al-zoubi

The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust pp. 92-103

Rami Mohammad Al-dweeri, Zaid Mohammad Obeidat, Mohammad Ahmad Al-dwiry, Muhammad Turki Alshurideh and Alaa Mohammad Alhorani

Online Marketing for Media: The Case of Greek News Websites pp. 104-112

Nikos Antonopoulos, Andreas Veglis and Argyris Emmanouloudis

Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees¡¯ Loyalty pp. 113-133

Ghalia Ammari, Barween Al Kurdi, Muhammad Alshurideh, Bader Obeidat, Al-Hareth Abu Hussien and Ala¡¯aldin Alrowwad

The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey pp. 134-145

Murat Akin

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors pp. 146-159

Abraham Yeboah and Vida Owusu-Prempeh

What Drives Consumers to Accept M-ads on Their Hand-Held Devices? A Literature Review, Insights and Propositions for Emerging Markets pp. 160-174

Vilasini De Silva and Jun Yan

Volume 9, issue 1, 2017

Social Cues-Customer Behavior Relationship: The Mediating Role of Emotions and Cognition pp. 1-17

Nawras M. Nusairat, Abdel Hakim O. Akhorshaideh, Tahir Rashid, Sunil Sahadev and Grazyna Rembielak

NGOs¡¯ Advertising in South Africa and Implications for NGOs in China pp. 18-26

Sijia Liu, Vivian G. Kirby and Paul D. Berger

Impact of Immigration on Native and Ethnic Consumer Identity via Body Image pp. 27-36

Anurag G. Hingorani, Lynne Freeman and Michelle Agudera

Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon.com pp. 37-45

Wanmo Koo and Hyejune Park

Exploring the Effect of Consumers¡¯ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice pp. 46-64

Banu Kulter Demirgunes and Bulent Ozsacmaci

E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects pp. 65-72

Najah Hassan Salamah

The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business pp. 73-81

Naveedullah Mulaessa and Hong Wang

Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study pp. 82-90

Salvador Madrigal Moreno, Jaime Gil Lafuente, Gerardo Gabriel Alfaro Calder¨®n and Flor Madrigal Moreno

Investigating the Effect of Selected Marketing Efforts in Brand Equity Creation and Its Cross-Cultural Invariance in Emerging Markets pp. 91-108

Isaac Twum Asare and Shen Lei

The Impact of Foreign Investor Trading Activity on Vietnamese Stock Market pp. 109-118

Tri Minh Nguyen

Predictors of Complain Behaviour among Mobile Telecommunication Network Consumers pp. 119-128

Anyanwu Hilary Chinedu, Sharifah Azizah Haron and Syuhaily Osman

The Impact of Stakeholders on Health Services Development: An Empirical Investigation on the Surgical Department at King Fahd General Hospital, Saudi Arabia pp. 129-138

Ala¡¯Eddin Mohammad Khalaf Ahmad

The Influence of the Store Internal Dimensions on the Customer Loyalty: A Comparative Study between Sameh Mall and Khalid Mall pp. 139-149

Jamal M. M. Joudeh