International Journal of Marketing Studies

2016 - 2025

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Volume 17, issue 1, 2025

The Role of Micro-Influencers in Niche Digital Marketing Strategies in Africa: Impact on Consumer Engagement and Brand Loyalty pp. 1

Miracle Eze

Proposal for a Novel Method to Eradicate Scalpers of Otaku Goods pp. 22

Sayaka Iwano and Takuto Iwano

Bedouin Marketing: Its Role in Promoting Economic Growth in Saudi Arabia pp. 30

Abdulaziz Alotaibi

From the Transactional to the Relational in the Customer-Supplier Relationship: Case of the Tunisian Banks pp. 44

Nihel Ziadi Ben Fadhel

The Role of Organizational Involvement Facilitation in Enhancing Employees’ Innovative Work Behaviour under Technological Uncertainty: The Mediating Effect of IT Self-Efficacy pp. 54

Biqian Zhang, Sanshan Li, Lei Zhao and Yunyao Liu

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 17, No. 1 pp. 65

Alyssa Sun

Volume 16, issue 2, 2024

The Emergence of the Deconstructed Consumer: Exploring Shopping and Buying Behavior During the COVID-19 Pandemic pp. 1

Thomas F. Turner and Michelle Childs

Can Negative Online Reviews Be Perceived Differently on Different Websites? pp. 11

Mousumi Bose

Influencing the Power of Celebrity Endorsers on Saudi’s Purchasing Behavior pp. 26

Najah Hassan Salamah

Building Sports Brand and Fan Relationships Through Social Media During Covid-19 Pandemic and Post Pandemic Era pp. 39

Ehsanul Huda Chowdhury, Daniella Fjellström, Giancarlo Mancuso and Richard Amankwah Addo

Impact of Multigenerational Interactions on Travel Experience and Well-being of Elderly Tourist Insight from the Tourism Industry pp. 53

Liding Shen

Digital Marketing in Emerging Economies: A Comparative Study of Consumer Engagement Strategies in Nigeria and South Africa pp. 65

Miracle Eze

The Impact of Place and Price on Consumers’ Repurchases Organic Food: The Moderating Role of Consumers’ Gender pp. 92

Amal Obaikah A. Alshammari and Norah Abdulatif M. Alhumaid

Motivating Sales Force: Sayed’s U Theory pp. 103

Md. Abu Sayed

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 16, No. 2 pp. 106

Alyssa Sun

Volume 16, issue 1, 2024

Pedagogical Values and the Lawful Rules of Islamic Behavior in Consumption pp. 1

Hamdi S. I. Sadeh

Examining the Influence of Nostalgic Versus Informative Advertising on Persuasion Process and Brand Attachment pp. 14

Leila Lefi and Abderrazak Gharbi

Personal Branding: A Systematic Literature Review pp. 30

Alex Bonsu Osei and Koryoe Anim-Wright

An Analysis of the Palestinian Foreign Trade During the Period 1995–2022: A Gravity Model Approach pp. 39

Hamdi S. I. Sadeh

The Role of Social Connectedness and Social Assurance in Prosocial Consumption: The Mediating Importance of Attitudes Toward Charity pp. 54

Mohammed Alzanbagi

Risk Attitudes and Personality Traits Among Investors in Funds pp. 64

Mei-Hua Chen and Chien-Mei Hsiao

How Social Media Shapes Our Happiness: Exploring the Mediating Effects of Social Comparison and Materialism pp. 75

Yosra Missaoui

KL as an Islamic City Tourism Destination: The Influence of Place Involvement and Experience Quality on Place Attachment pp. 89

Nur Wafaa Abdullah Shaimi and Ahmad Azmi Mohd. Ariffin

Does Content Marketing Have a Different Impact on the Stages of Consumer Behavior? An Applied Study on the Saudi Women Consumer During COVID-19 Pandemic pp. 103

Eman Abdulhameed Hasnin, Nouf Mohammed Al Subaie, Faten Abdulaziz Al Dugaishem and Amal Obaikah AL Shammari

Exploring Subjective Attitudes Towards Public Transport of Intercity Travel and Their Relationships pp. 117

Jiaqi Zhang, Zhi Dong and Pan Xing

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 16, No. 1 pp. 130

Alyssa Sun

Volume 15, issue 2, 2023

Consumer Preferences and Attitudes in Debt Collection: A Cross-Generational Investigation pp. 1

Minou Goetze, Christina Herdt, Ricarda Conrad and Stephan Stricker

Role of Self-Regulatory in Luxury Brands’ Social Media Advertising pp. 25

Eunseon Kwon and Liang Ma

Factors Influencing Impulse Buying Behavior Among Young Male Consumers in Saudi Arabia pp. 36

Kholoud Alqutub

Factors Influencing Firm Sales Growth: An Instrumental Variable Analysis pp. 51

Abdisalan Salad Warsame

Apparel Mass Customization Digital Natives: New Insights into Development and Technology Implementation pp. 61

Moudi Almousa

Impact of E-marketing Capabilities and E-marketing Orientation on Sustainable Firm Performance of SME in KSA Through E-relationship Management pp. 71

Bandar Khalaf Alharthey

The Impact of Greenwashing on Brand Reputation, Brand Credibility, and Green Brand Equity: Evidence from the Household Appliances Market pp. 84

Sally Mohamed Amer and Moataz El Sayed Mohamed Abo El Ezz

Determinants of Commercial Real Estate Market Performance: The Case of Addis Ababa, Ethiopia pp. 98

Thomas Immanuel and Getie Andualem

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 2 pp. 129

Alyssa Sun

Volume 15, issue 1, 2023

Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference? pp. 1

Chedlia Fitouri, Fatma Hassan Abdel Baset Morgan and Zeineb Zarai

Factors Affecting Customer Satisfaction in Purchasing Car pp. 12

Mandy Mok Kim Man and Lim Rui Yang

Advertising in the Metaverse: Opportunities and Challenges pp. 22

Bassant Eyada

The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia pp. 31

Getie Andualem Imiru

Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic pp. 59

Eman Wadie Abd El-Halim Afifi

The Impact of Electronic Commerce on Consumer Satisfaction and Consumer Preferences for Retail Stores in Saudi Arabia pp. 90

Asma Abdulaziz Aljarbou

Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media pp. 98

Eunseon Kwon

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 1 pp. 111

Alyssa Sun

Volume 14, issue 2, 2022

A Study of the Financial Behavior Based on the Theory of Planned Behavior pp. 1

Hsien-Ming Shih, Bryan H. Chen, Mei-Hua Chen, Ching-Hsin Wang and Li-Fen Wang

Digital Transformation Journey for Incumbent Banks: The Case Study of Greece pp. 13

Aristides Papathomas and George Konteos

Factors Influence the Purchase Intention of Electric Vehicles in Egypt pp. 27

Mahmoud Kotb and Hamed Shamma

Branding in Sustainability pp. 47

Genni Perlangeli and Andrea Rea

Minty Fresh! Absolving Dieters of their Consumption Sins pp. 58

Nguyen Pham, May Lwin and Melissa G. Bublitz

How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing pp. 69

Youngdeok Lee and Kittichai Watchravesringkan

Research on the Evaluation of E-Commerce Cold Chain Food Consumption Based on Big Data pp. 83

Guo Chen and Yi Gao

A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes pp. 93

Alaa Hanbazazah and Carlton Reeve

Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach pp. 98

Mingqi Ye, Ryo Sakiyama and Marwa Abdulsalam

Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia pp. 113

Alaa Hanbazazah, Carlton Reeve and Mohammad Abuljadail

Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia pp. 121

Khald S. Alatawy

Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry pp. 135

Najah Hassan Salamah

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 2, 2022 pp. 143

Alyssa Sun

Volume 14, issue 1, 2022

Customer Loyalty as Measure of Competitiveness pp. 1

Ivan Sciascia

The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers pp. 7

Chiraz Rouissi and Fatma Letaif

Organizational Citizenship Behavior and Corporate Social Responsibility: Evidence from Taiwan Listed Electronics Firms pp. 18

Hsien-Ming Shih, Bryan H. Chen, Mei-Hua Chen and Ching-Hsin Wang

The Role of Consumers’ Individual Differences and Perceived Product Quality in Sustainable Luxury Marketing: An Experimental Study in a Social Media Context pp. 34

Giuseppe Colella, Andrea Sestino and Cesare Amatulli

One-Sided Advertising: How Does It Overcome Consumer Resistance? pp. 46

Han-Kuang Tien, Yueh-Hsia Huang, Siao-Yun Wei, Yung-Yen Chen, Tyng-Bin Ger and Yen-Lin Kuo

Exploring the Relationship among Export Resources, Exporting Capability & Exporter-Foreign Distributers relationship on Export Performance: In the Case of Exporting Companies in Ethiop pp. 60

Getie Andualem Imiru

Green Brand Image and Sustainability: Marketing Implications of High-School Student Responses pp. 81

Paul James and Jasmine James

The Cognitive Determinants Influencing Consumer Purchase-Intention Towards Subscription Video on Demand (SVoD): Case of Egypt pp. 95

Ashraf Elsafty and Abdulaziz Boghdady

Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study pp. 114

Luca Giraldi, Andrea Sestino and Elena Cedrola

The Impact of Website Design and Customer Support on Customer Experience and Its Relation to Fintech Adoption Intention in Saudi Arabia pp. 126

Afnan Ibrahim Alothman and Soad Abdullah Al-Meshal

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 1 pp. 135

Alyssa Sun