International Journal of Marketing Studies

2016 - 2023

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Volume 15, issue 1, 2023

Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference? pp. 1

Chedlia Fitouri, Fatma Hassan Abdel Baset Morgan and Zeineb Zarai

Factors Affecting Customer Satisfaction in Purchasing Car pp. 12

Mandy Mok Kim Man and Lim Rui Yang

Advertising in the Metaverse: Opportunities and Challenges pp. 22

Bassant Eyada

The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia pp. 31

Getie Andualem Imiru

Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic pp. 59

Eman Wadie Abd El-Halim Afifi

The Impact of Electronic Commerce on Consumer Satisfaction and Consumer Preferences for Retail Stores in Saudi Arabia pp. 90

Asma Abdulaziz Aljarbou

Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media pp. 98

Eunseon Kwon

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 1 pp. 111

Alyssa Sun

Volume 14, issue 2, 2022

A Study of the Financial Behavior Based on the Theory of Planned Behavior pp. 1

Hsien-Ming Shih, Bryan H. Chen, Mei-Hua Chen, Ching-Hsin Wang and Li-Fen Wang

Digital Transformation Journey for Incumbent Banks: The Case Study of Greece pp. 13

Aristides Papathomas and George Konteos

Factors Influence the Purchase Intention of Electric Vehicles in Egypt pp. 27

Mahmoud Kotb and Hamed Shamma

Branding in Sustainability pp. 47

Genni Perlangeli and Andrea Rea

Minty Fresh! Absolving Dieters of their Consumption Sins pp. 58

Nguyen Pham, May Lwin and Melissa G. Bublitz

How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing pp. 69

Youngdeok Lee and Kittichai Watchravesringkan

Research on the Evaluation of E-Commerce Cold Chain Food Consumption Based on Big Data pp. 83

Guo Chen and Yi Gao

A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes pp. 93

Alaa Hanbazazah and Carlton Reeve

Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach pp. 98

Mingqi Ye, Ryo Sakiyama and Marwa Abdulsalam

Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia pp. 113

Alaa Hanbazazah, Carlton Reeve and Mohammad Abuljadail

Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia pp. 121

Khald S. Alatawy

Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry pp. 135

Najah Hassan Salamah

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 2, 2022 pp. 143

Alyssa Sun

Volume 14, issue 1, 2022

Customer Loyalty as Measure of Competitiveness pp. 1

Ivan Sciascia

The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers pp. 7

Chiraz Rouissi and Fatma Letaif

Organizational Citizenship Behavior and Corporate Social Responsibility: Evidence from Taiwan Listed Electronics Firms pp. 18

Hsien-Ming Shih, Bryan H. Chen, Mei-Hua Chen and Ching-Hsin Wang

The Role of Consumers’ Individual Differences and Perceived Product Quality in Sustainable Luxury Marketing: An Experimental Study in a Social Media Context pp. 34

Giuseppe Colella, Andrea Sestino and Cesare Amatulli

One-Sided Advertising: How Does It Overcome Consumer Resistance? pp. 46

Han-Kuang Tien, Yueh-Hsia Huang, Siao-Yun Wei, Yung-Yen Chen, Tyng-Bin Ger and Yen-Lin Kuo

Exploring the Relationship among Export Resources, Exporting Capability & Exporter-Foreign Distributers relationship on Export Performance: In the Case of Exporting Companies in Ethiop pp. 60

Getie Andualem Imiru

Green Brand Image and Sustainability: Marketing Implications of High-School Student Responses pp. 81

Paul James and Jasmine James

The Cognitive Determinants Influencing Consumer Purchase-Intention Towards Subscription Video on Demand (SVoD): Case of Egypt pp. 95

Ashraf Elsafty and Abdulaziz Boghdady

Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study pp. 114

Luca Giraldi, Andrea Sestino and Elena Cedrola

The Impact of Website Design and Customer Support on Customer Experience and Its Relation to Fintech Adoption Intention in Saudi Arabia pp. 126

Afnan Ibrahim Alothman and Soad Abdullah Al-Meshal

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 1 pp. 135

Alyssa Sun

Volume 13, issue 4, 2021

The Impact of Relationship Quality Between Social Media Influencers and Their Followers on Brand Purchase Intention pp. 1

Tsung-Hsien Kuo and Han-Kuang Tien

Rational and Emotional Advertising: A bibliometric Analysis (1990 2020) pp. 16

Habiba Elbardai, Kamal Lakhrif and Hélène Yildiz

Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users pp. 31

Alaa Hanbazazh and Carlton Reeve

The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education pp. 42

Samuel Affran, E. N. Gyamfi and S. Odonkor

The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation pp. 54

Genni Perlangeli and Andrea Rea

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 4 pp. 63

Alyssa Sun

Volume 13, issue 3, 2021

The Effectiveness of Model’s Body Size in Digital and Print Advertisements pp. 1

Safaa Adil, Ahmad Mostafa Abdeltawab and Danielle Lecointre-Erickson

The Drawbacks of the Digital Transition of Marketing Research: Implications for Decision Makers and the Industry pp. 9

Alessandro Gandolfo

Customer Experience Project: A Framework to Create and Deliver Value to Customers pp. 21

Edson Coutinho Da Silva

Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity pp. 33

Yunxia Shi, Rumeng Zhang and Chunhao Ma

Habits of Food Consumers in the Post COVID Era pp. 42

María Aránzazu Sulé Alonso, Tea Rushit and Elvira Delgado-Márquez

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 3 pp. 63

Alyssa Sun

Volume 13, issue 2, 2021

Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written pp. 1

Noelle Defede, Nina Marie Magdaraog, Sakshi Chiragbhai Thakkar and Gulhan Bizel

Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin pp. 12

Bomi Lee and Michelle Childs

Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing pp. 20

Evelina Francisco, Nadira Fardos, Aakash Bhatt and Gulhan Bizel

The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia pp. 36

Getie Andualem Imiru

The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia pp. 53

Adler Hilary Laisak, Anita Rosli and Nurzalikha Sa’adi

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 2 pp. 68

Alyssa Sun

Volume 13, issue 1, 2021

Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type pp. 1

Sarah Frankel, Michelle Childs and Youn-Kyung Kim

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls pp. 14

Mandy Mok Kim Man and Ricky Cai Qian Qiu

Data-Privacy Concerns and Its Influence on Consumer Purchasing Intention in Bangladesh and India pp. 26

Sharjana Alam Shaily

Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context pp. 42

Carla Rossi

Correlation Between “Optimal User Experience” Achieved via Extent of User’s Private Data Being Shared pp. 63

Zachary Daniels

Public Emotional Response on the Black Lives Matter Movement in the Summer of 2020 as Analyzed Through Twitter pp. 69

Laura Patnaude, Carolina Vásquez Lomakina, Akshat Patel and Gulhan Bizel

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 1 pp. 85

Alyssa Sun