International Journal of Marketing Studies

2016 - 2023

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Volume 8, issue 6, 2016

Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions pp. 1-15

Ernesto Gonzalez

Comparative Analysis of the Traditional Models for Capital Budgeting pp. 16-32

M. J. Alhabeeb

Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ) pp. 33-44

Davide Di Fatta, Roberto Musotto and Walter Vesperi

Exploring Demand toward Celebrity Memorabilia: Do Celebrities Never Really Die? pp. 45-51

Elif Akagun Ergin and Handan Ozdemir

The Role and Importance of Brand in the Marketing of Small and Medium-Sized Enterprises in Kosovo pp. 52-57

Fatos Ukaj

Social Media against the Backdrop of Socioeconomic Change pp. 58-62

Robert Sasse

Proliferation of Private Labels in Food Retailing: A Literature Overview pp. 63-76

Rainer Olbrich, Michael Hundt and Hans Christian Jansen

Does Emotional Intelligence Influence Employees, Customers and Operational Efficiency? An Empirical Validation pp. 77-88

Mohammad Sultan Ahmad Ansari, Jamal Ahmad Farooquie and Said M. Gattoufi

The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0 pp. 89-96

Giuseppe Granata and Antonio De Filippo

Meaning and Values in the Consumption of Fashion by Men pp. 97-104

Ana Paula Celso de Miranda, Eduardo Jorge Carvalho Maciel and Olga Maria Coutinho Pepece

Supply Chain Disruptions and Their Effect on Volatility of Rice Prices in Saudi Arabia pp. 105-114

Fadye Saud Al Fayad

Measuring Values Importance of Saudi Consumers pp. 115-127

Saeed Badghish

Is Service Quality a Correlate of Customer Satisfaction? Evidence from Nigerian Airports pp. 128-140

James A. Adeniran and Binuyo O. Adekunle

The Effect of Service Quality Dimensions on Customers' Loyalty through Customer Satisfaction in Jordanian Islamic Bank pp. 141-146

Ayed Al Muala

Volume 8, issue 5, 2016

Loyalty Typologies and Consumer Choice Factors in the Online Sports-Betting Industry: An Explorative Study into the Italian Regulated Market pp. 1-14

Paolo Calvosa

A Critical Look at ¡°Marketing, Consumption, and Society¡± by Anti-Consumerists: A Qualitative and Interdisciplinary Model of Anti-Consumerism pp. 15-31

Emre Basci

Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values pp. 32-40

Lung-Yu Li and Long-Yuan Lee

The Impact of Interactivity on Advertising Effectiveness of Corporate Websites: A Mediated Moderation Model pp. 41-55

May M. Fahmy and Ahmed I. Ghoneim

Determinants Impacting Consumers¡¯ Purchase Intention: The Case of Fast Food in Vietnam pp. 56-68

The Anh Phan and Phuong Hoang Mai

The Relationship between Coordination Mechanisms and Communication Efficiency in Projects Involving Marketing Managers: Quantitative Findings from Moroccan SMEs pp. 69-80

Youssef Saida, Younes Kohail, Hakima Fasly and Rachid Bouthanoute

An Empirical Investigation into Physician Preferences in Drug Prescription: An Integrated Methodology of AHP and QFD pp. 81-89

Farzana Elahi, Shamsad Ahmed, Mahbubul Haque and Nazreen Chowdhury

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption pp. 90-103

Hossein Nasiri Zarandi and Fereshteh Lotfizadeh

Marketing Research and the Potentials of SMEs in Sub-Saharan Africa: Conceptual Evidence from Nigeria pp. 104-113

Onigbinde Isaac Oladepo and Ojo James Olanipekun

Factors Affecting the Effectiveness of Cause-Related Marketing Campaign: Moderating Effect of Sponsor-Cause Congruence pp. 114-127

Hani Al-Dmour, Shahad Al-Madani, Iman Alansari, Ali Tarhini and Rand Hani Al-Dmour

The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category pp. 128-135

Rudain Othman Yousif

The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers pp. 136-145

Mahmood Jasim Alsamydai

Brand Attachment on Service Loyalty in Banking Sector pp. 146-156

Mohammad Javad Taghipourian and Mahsa Mashayekh Bakhsh

Volume 8, issue 4, 2016

Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms pp. 1-19

Willem Verbeke and Rumen Pozharliev

Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops pp. 20-36

Michela Addis

Mobile Marketing in China: Can WeChat Turn Their New Advertising Strategy into a Sustainable Advantage? pp. 37-43

Diana B. Kontsevaia and Paul D. Berger

Spectators¡¯ Awareness, Attitudes and Behaviors towards a Stadium¡¯s Social Media Campaign pp. 44-51

Ricard W. Jensen and Yam B. Limbu

Competing Model of Event Marketing Activities pp. 52-66

Shwu-Ing Wu

Effects of Knowledge Management on the Operational Performance of the B&B Industry pp. 67-76

Jui-Lung Chen

Social Networks and Customer Relationship Development at the Saudi Telecommunication Service Providers pp. 77-86

Mahmoud Abdel Hamid Saleh

An Extended Model of Behavioural Process in Consumer Decision Making pp. 87-93

Nagasimha Balakrishna Kanagal

Effects of Marketing Theories and Customer Relationship Management on Small Colleges pp. 94-116

Melissa Martirano

A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao pp. 117-123

Xi Li, Huawen Shen and Huijun Wen

Relational Direction Model (RDM) of E-Retailing Developed during Research on Direction of Online Retailing (In the Context of United Arab Emirates) pp. 124-145

Ashok Chopra

University Students¡¯ Attitudes towards Advertising: A Study of Dhaka City of Bangladesh pp. 146-154

Md. Ashiqur Rahman

Research on the Structure of Valuation Effects: A Comparative Analysis Based on the Developed and Emerging Market Countries pp. 155-162

Jiaqian Liu

Volume 8, issue 3, 2016

Understanding Consumer Attitudes Toward Web-based Communication Tools pp. 1-11

Raghu Kurthakoti, Siva K. Balasubramanian and John H. Summey

Chinese Students¡¯ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions pp. 12-21

Lauren Reiter and Joy Kozar

Is Social Marketing Experiencing an Identity Crisis? pp. 22-32

Edson Coutinho da Silva and Jos¨¦ Afonso Mazzon

The Relationship among Service Quality, Relationship Quality, and Customer Loyalty for Chain Restaurant Industry pp. 33-42

Jui-Lung Chen

Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India pp. 43-57

Noni Zaharia, Kurt C. Mayer, Eric Hungenberg, Dianna Gray and David Stotlar

Transcendental Phenomenology: Overlooked Methodology for Marketing Research pp. 58-64

Melissa M. Martirano

Attitudes Toward and Use of Over-The-Counter Medications among Teenagers: Evidence from an Italian Study pp. 65-75

Cinzia Panero and Luca Persico

Types of Asymmetries in Exporter-Importer Relationships and Alignment Behaviour pp. 76-88

Cagri Talay and Volkan Alptekin

Relating Big Five Factor Model to the Acceptance and Use of On-line Shopping pp. 89-98

Mumtaz Reina Mendonca

The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria pp. 99-110

James A. Adeniran, Thomas K. Egwuonwu and Clara O. K. Egwuonwu

Decision-making Behaviours toward Online Shopping pp. 111-121

Liying Wei

Brand Awareness and Brand Preference for Carbonated Soft Drinks: Evidence from Cadbury Schweppes Ethiopia Research Evidence from Life Experience pp. 122-128

Tesfaye Wolde

Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market pp. 129-144

Vilasini De Silva and Jun Yan

A Model of Strategic Marketing Decision Premises pp. 145-153

Linus Osuagwu

Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study pp. 154-162

Allah Wasaya, Bilal Khan, Muhammad Shafee and Mirza Sajid Mahmood

Tourists¡¯ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island pp. 173-188

Nor Khasimah Aliman, Shareena Mohamed Hashim, Siti Dalela Mohd Wahid and Syahmi Harudin

Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey pp. 189-201

Ugur Bati

Volume 8, issue 2, 2016

Smart Shoppers¡¯ Purchasing Experiences: Functions of Product Type, Gender, and Generation pp. 1-12

Kelly Green Atkins and Sae-Young Jessica Hyun

Objective: Winning or Learning? A Study of Marketing Simulation Games pp. 13-23

Myriam Ertz

Multi-level Approach to the ¡°Social Marketing¡± Context for Innovation: Impact on Organizational Relationships pp. 24-37

Katarzyna Szczepanska-Woszczyna and Mohammed Nadeem

Effects of Complex Price Communication on Fairness: Case of a Sequential Communication pp. 38-45

Imen Ben Amor

Exploration of Customer Complaint Behavior toward Asian Full-Service Restaurants pp. 46-58

Grace Suk Ha Chan, Anna Chun-Hsuan Hsiao and Ada Lai Yung Lee

Authenticity, Uniqueness and Intention to Buy Scarce Products pp. 59-73

Gokhan Aydin

Eye Gazes Based on Associative Relevance Assist in Decision Making Processes during Scene Perception pp. 74-83

Gufran Ahmad

Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry pp. 84-96

Aloy Okafor and Olusoji George

The Adoption of the Green Marketing in the Millennium Generation pp. 97-104

Flor Madrigal Moreno, Fernando ¨¢vila Carre¨®n and Salvador Madrigal Moreno

Humanitarian Relief Supply Chain Performance Evaluation: A Literature Review pp. 105-120

Bethlehem Tamiru Gizaw and Alev Taskin Gumus

Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers¡¯ Purchase Intention pp. 121-127

Matthew Attahiru Gana and Henry Diko Koce

Social Media Marketing Perspectives in the Organization in Morelia, Mexico pp. 128-137

Salvador Madrigal Moreno, Gerardo Gabriel Alfaro Calder¨®n and Flor Madrigal Moreno

Internet Motives of Users in Jordan, UAE and KSA: A Cross-Cultural Validation of the Web Motivation Inventory (WMI) pp. 138-146

Hamza Salim Khraim

Internal Marketing: Employee Satisfaction and Word of Mouth in Guilan¡¯s Saderat Bank pp. 147-158

Maryam Haghighikhah, Mahdieh Khadang and Masoud Arabi

Volume 8, issue 1, 2016

Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services pp. 1-13

Alvin J. Silk and Marta M. Stiglin

Consumer Adoption of Cloud Computing Services in Germany: Investigation of Moderating Effects by Applying an UTAUT Model pp. 14-32

Heiko Moryson and Guido Moeser

Exploring Roles, Requirements and Rewards in French and English-Canadian Business Development Job Postings pp. 33-43

Normand Turgeon

Marketing Innovation and Key Performance Indicator in Banking pp. 44-56

Marcello Sansone and Vincenzo Formisano

Branded Versus Non-Branded: Differences in Consumer Preferences pp. 57-71

Antonio Iazzi and Savino Santovito

Consumers¡¯ Attitudes towards Brand Extensions: An Analysis on Food and Textile Industries in Turkey pp. 72-85

Nilay Sahin and Elif Akagun Ergin

Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement pp. 86-97

Valery Y. Yao

The Impact of Brand Image and Corporate Branding on Consumer¡¯s Choice: The Role of Brand Equity pp. 98-106

Methaq Ahmed Sallam

The Relationship between Customer Relationship Management and Using Decision to the Product Service of Customers: A Case Study in Vietnam pp. 107-116

Nguyen Thi Van, Nguyen Minh Tuan, Tran Phi Hoang and Le Phat Minh

Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam pp. 117-124

The Ninh Nguyen, Tuan Khanh Cao, Phuong Linh Dang and Hien Anh Nguyen

Website Design, Technological Expertise, Demographics, and Consumer¡¯s E-purchase Transactions pp. 125-138

Mahmoud Abel Hamid Saleh

A Study of the Impact of Marketing Mix for Attracting Medical Tourism in Jordan pp. 139-149

Abdel Fattah Mahmoud Al-Azzam

Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria pp. 150-160

Bukola Olamidun Falode, Adetoun Adedotun Amubode, Mojisola Olanike Adegunwa and Sunday Roberts Ogunduyile

Understanding the Impact of the Brand Experience on Brand Reputation by the Moderating Role of Technology Turbulence pp. 161-169

Yagmur Ozyer

Threats to New Product Innovativeness and the Effects of Supplier Influence Processes pp. 170-180

Kuok Wei Chong and Nik Mohd Hazrul Nik Hashim

The Role of Marketing Information Systems in Reducing the Effects of the International Financial Crisis: A Study Applied on the Banks Working in the Kingdom of Saudi Arabia from Islamic Perspective pp. 181-190

Hamdi Jaber Barakat, Hisham Ali Shatnawi and Shaker Turki Ismail