International Journal of Marketing Studies

2016 - 2023

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Volume 12, issue 4, 2020

On the Validity of the Capital Asset Pricing Model (CAPM) pp. 1

M. J. Alhabeeb

Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective pp. 14

Mustapha Iddrisu, Akolaa Andrews Adugudaa and Albert Martins

Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising pp. 30

Bassant Eyada

Issues of Utilizing Social Networking as an Informal Organizational Communication Channel: Evidence from China pp. 43

Songbai Liu and Lu Guan

A Study on the Influence of E-Commerce Live Streaming on Consumer Repurchase Intentions pp. 48

Yifei Chen, Feiyan Lu and Siyu Zheng

The Market Trajectory of a Radically New Product: E-Cigarettes pp. 63

Mickey M. Kislev and Shira Kislev

The Effect of Brand Perceptions on Repurchase When Using the E-Commerce Website for Shopping pp. 93

Abbas N. Albarq

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 4 pp. 104

Alyssa Sun

Volume 12, issue 3, 2020

Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study pp. 1

Moreno Frau, Ludovica Moi and Francesca Cabiddu

Pricing Decisions of FinTech Firms pp. 14

Michael Neubert

Sport Events Customers’ Behavior in the Light of Hedonic Consumption pp. 26

Daniel Adrian Gârdan, Iuliana Petronela Gârdan, Mihai Andronie and Ionel Dumitru

Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty pp. 41

Jiyoung Kim and Sejin Ha

Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market pp. 52

Mostaque Ahmed Zebal and Anushe Zebal

The Influence of Smart Tourism on Tourist Experience Toward Travel Intention and Satisfaction: Evidence from China pp. 65

Chen Chen

Impact of Social Media on Consumer Buying Patterns pp. 71

John Donnellan, Melanie McDonald and Michael Edmondson

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 3 pp. 80

Alyssa Sun

Volume 12, issue 2, 2020

Investigating the Key Success Factors of Social Marketing in Promoting Environmental Consciousness: A Dematel-Based Approach pp. 1

Chi-Horng Liao

Sequential Coherence as a Success Factor in Personal Selling pp. 13

Shanta R. Yapa, R. Senathiraja, Jurgen Poesche and Ilkka Kauranen

Comparative Advertising: Proposed Guidelines for Middle Marketers pp. 23

Bassant Eyada and Asli Cazorla Milla

The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior pp. 38

Yun Wang

Is Social Media Adoption a Powerful Means to Reach High Performance in Small- and Medium-Sized Firms? An Empirical Investigation pp. 50

Michela Floris and Angela Dettori

The Relationship Between Salesmen’s Emotional Intelligence and Sales Skills in In-Person Sales (Case Study: Salesmen of Commercial Complexes in the Third Municipality District of Bandar Abbas City) pp. 62

Homayoun Pegah

The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China pp. 72

Mandy Mok Kim Man and Yace Chen

Effect of Integrated Marketing Communications on Customer Satisfaction of Selected Private Universities in South-West Nigeria pp. 78

Adegbola Eunice Abimbola, Binuyo Adekunle Oluwole and Afolabi Gabriel Kolawole

Factors Affecting Customers Loyalty to Mobile Services Companies’ Brands pp. 85

Mohamed Ali Barakat Ali

Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry? pp. 104

Amira M. Omar

Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan pp. 115

Munir A. Abbasi, Azlan Amran, Hadiqa Riaz, Noor E. Sahar and Hassan Ahmed

Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective pp. 127

Nidal Ismail Abu-Alkeir

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 2 pp. 136

Alyssa Sun

Volume 12, issue 1, 2020

Ethical Branding in the Modern Retail: A Comparison of Italy and UK Ethical Coffee Branding Strategies pp. 1

Ornella Papaluca, Mauro Sciarelli and Mario Tani

Analysis of Consumer Demand and Preference for Rabbit Meat in Benin pp. 14

Jean Adanguidi

Personnel Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana pp. 23

Douglas Chiguvi, Ruramayi Tadu, Sinesisa Khumalo and Collen Mahambo

Nostalgia: An Attractive Theme for Marketing Researchers pp. 30

Leila Lefi Hajlaoui and Abderrazak Gharbi

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies pp. 39

Fadye Saud Al-Fayad

Feedback System in Healthcare: The Why, What and How pp. 52

Naveen R. Gowda, Abhinav Wankar, Sanjay Kumar Arya, H. Vikas, Nayana Kollalackal Narayanan and C. P. Linto

Digital Trends and Practice on the Hungarian Market pp. 62

Katalin Tari

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 1 pp. 73

Alyssa Sun

Volume 11, issue 4, 2020

Price Discrimination as a Marketing Strategy pp. 1

M. J. Alhabeeb

Marketing Strategies in Equity Crowdfunding: A Comparative Study of Italian Platforms pp. 16

Ciro Troise

Social Media Marketing and Luxury Consumption: A Literature Review pp. 30

Giuseppe Colella, Cesare Amatulli and Maria Pilar Martinez-Ruiz

Climate Change Perception in Lebanon: An Exploratory Study pp. 53

Akil Hussein, Hussein Trabulsi, Grace Moussaid and Grace Moussaid

Changing Attitudes Toward Checkout Charity pp. 60

Brenda Massetti, Iris Mohr and Mariellen Murphy-Holahan

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials pp. 69

Lori M. Thanos and Sylvia D. Clark

An Empirical Analysis of Perceived Transaction Convenience, Performance Expectancy, Effort Expectancy and Behavior Intention to Mobile Payment of Cambodian Users pp. 77

Do Nam Hung, Jacquline Tham, S. M. Ferdous Azam and Abdol Ali Khatibi

Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment pp. 91

Bamituni E. Abamu

Critical Success Factors in Customer Relationship Management Strategy in the Local Government Authorities in Zimbabwe pp. 99

Douglas Chiguvi, Ruramayi Tadu and Zenzo Dube

The Impact of Family Governance on the Sustainability and Continuity of Family Businesses in Botswana pp. 113

Ruramayi Tadu and Douglas Chiguvi

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 4 pp. 119

Alyssa Sun

Volume 11, issue 3, 2020

Personal and Social Tipping Norms: Race and Sex Differences pp. 1

Jeremy E. Whaley and Wanda M. Costen

The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators pp. 11

Maral Jamalova and Constantinovits Milán

Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity pp. 26

Slamet Poerwadi, M. Suyanto, Anas Hidayat, Purwadi Purwadi and Zainal Mustafa Eq

The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan pp. 36

Akef Yousef Ziyadat

Branded Food Commodities: A Study of the Egyptian Commodity Products pp. 49

Marwa Elgebali

Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook pp. 63

Mohammad Hatim Abuljadail, Gi Woong Yun and Saeed Ali Badghish

Greek Consumers’ Behaviour Towards Fast-Food Consumption pp. 73

Aldrina Jashari and Panagiotis Kotsios

The Quality of the Service, Superior Value Generator in the Restaurant Sector pp. 87

Luis Enrique Valdez-Juárez, Nicolas Salvador Beltramino, Roberto Limón-Ulloa and Elva Alicia Ramos-Escobar

The Customer Value: A Bibliographical Review pp. 106

Emanuele Iannitto

Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education pp. 116

Mahmud Agel Abu Dalbouh

An Investigation of Factors Affecting E-Marketing Customers’ Behavioral Intention to Use the Telecommunication Industry in Jordan pp. 125

Mohammad Issa Al Zoubi and Ahmad Issa Al Zoubi

Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant pp. 131

Anas Hidayat, Aprilia P. Adanti, Arief Darmawan and Alldila N. A. Setyaning

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 3 pp. 140

Alyssa Sun

Volume 11, issue 2, 2020

Dynamic Attribute-Level Best Worst Discrete Choice Experiments pp. 1

Amanda Working, Mohammed Alqawba and Norou Diawara

Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes pp. 15

Chao-Ming Yang

Sustainability as a Matrix of Experiential Marketing pp. 29

Angela Dettori

Grouping the Americas and Asia-Pacific Countries based on Their ICT Readiness, Prioritization of Travel & Tourism and Tourist Service Infrastructures pp. 38

Jean-Luc Pradel Mathurin Augustin and Shu-Yi Liaw

Promoting Green Living by The Jockey Club Museum of Climate Change in Hong Kong pp. 55

Ming Kwan, Anthony Kong and Terry Lam

Does Customer-Based Reputation Lead Customers Not to Switch? Examining Moderating Influences in Hypermarkets pp. 64

Hao-Te Lu and Yi-Chou Wang

Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns pp. 75

Farzana Riva, Mohammad Rajib Uddin and Mohammad Rabiul Basher Rubel

Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory pp. 87

Almoatazbillah S. Hassan

Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework pp. 102

Caroline Osuagwu

The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth pp. 115

Phang Ing, Liew Ru Ven Ivan and Zaiton Osman

The Preference Function of Stakeholders and Marketing Strategies for Banks in Tunisia pp. 131

Chiraz. Rouissi and Mbarek Rahmoun

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 2 pp. 144

Alyssa Sun

Volume 11, issue 1, 2020

Spatial Models of Consumer Choice for Retail Outlets: Theory and Practice in Physics of Marketing pp. 1

M. J. Alhabeeb

Clothing Involvement Profiles of African-American Students for Marketing Strategies pp. 10

Terani J. Dillahunty and Jung-Im Seo

Cultural Influences on Environmental Consciousness and Green Environmental Behavior pp. 20

Bashar S. Gammoh, Sam C. Okoroafo and Anthony C. Koh

Segmentation of Young Adult Consumers in China: A Global-local Cultural Identity Perspective pp. 30

Chunling Yu and Lily C. Dong

Study on the Influencing Factors and Consumer Behaviors of Bicycle Sharing in Beijing pp. 40

Lijuan Wang and Songbai Liu

Branding Services in Mature Markets: Evidence from Egypt pp. 52

Rasha Abdel Aziz El Naggar and Noha Bendary

Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance pp. 69

Lichung Jen and Yichun Liu

CRM Implementation in Lebanese SMEs: Descriptive Analysis pp. 76

Lena Saleh and Laura El Saheli

How Engaged Customers Can Help the Brand: An Empirical Case Study on a Higher Education Institution (University) in Egypt pp. 85

Samia Adly Hanna El Sheikh

Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda pp. 100

Sara Amoroso

Applying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia pp. 122

Johara Al Assafe and Abdullah M. Alhidari

The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context pp. 134

Maha M. Khan

Saudi Smokers' Behaviors After a 100% Tax Increase pp. 150

Ahmed Mohammed Alqarni

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 1 pp. 160

Alyssa Sun