International Journal of Marketing Studies

2016 - 2025

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Volume 13, issue 4, 2021

The Impact of Relationship Quality Between Social Media Influencers and Their Followers on Brand Purchase Intention pp. 1

Tsung-Hsien Kuo and Han-Kuang Tien

Rational and Emotional Advertising: A bibliometric Analysis (1990 2020) pp. 16

Habiba Elbardai, Kamal Lakhrif and Hélène Yildiz

Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users pp. 31

Alaa Hanbazazh and Carlton Reeve

The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education pp. 42

Samuel Affran, E. N. Gyamfi and S. Odonkor

The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation pp. 54

Genni Perlangeli and Andrea Rea

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 4 pp. 63

Alyssa Sun

Volume 13, issue 3, 2021

The Effectiveness of Model’s Body Size in Digital and Print Advertisements pp. 1

Safaa Adil, Ahmad Mostafa Abdeltawab and Danielle Lecointre-Erickson

The Drawbacks of the Digital Transition of Marketing Research: Implications for Decision Makers and the Industry pp. 9

Alessandro Gandolfo

Customer Experience Project: A Framework to Create and Deliver Value to Customers pp. 21

Edson Coutinho Da Silva

Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity pp. 33

Yunxia Shi, Rumeng Zhang and Chunhao Ma

Habits of Food Consumers in the Post COVID Era pp. 42

María Aránzazu Sulé Alonso, Tea Rushit and Elvira Delgado-Márquez

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 3 pp. 63

Alyssa Sun

Volume 13, issue 2, 2021

Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written pp. 1

Noelle Defede, Nina Marie Magdaraog, Sakshi Chiragbhai Thakkar and Gulhan Bizel

Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin pp. 12

Bomi Lee and Michelle Childs

Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing pp. 20

Evelina Francisco, Nadira Fardos, Aakash Bhatt and Gulhan Bizel

The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia pp. 36

Getie Andualem Imiru

The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia pp. 53

Adler Hilary Laisak, Anita Rosli and Nurzalikha Sa’adi

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 2 pp. 68

Alyssa Sun

Volume 13, issue 1, 2021

Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type pp. 1

Sarah Frankel, Michelle Childs and Youn-Kyung Kim

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls pp. 14

Mandy Mok Kim Man and Ricky Cai Qian Qiu

Data-Privacy Concerns and Its Influence on Consumer Purchasing Intention in Bangladesh and India pp. 26

Sharjana Alam Shaily

Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context pp. 42

Carla Rossi

Correlation Between “Optimal User Experience” Achieved via Extent of User’s Private Data Being Shared pp. 63

Zachary Daniels

Public Emotional Response on the Black Lives Matter Movement in the Summer of 2020 as Analyzed Through Twitter pp. 69

Laura Patnaude, Carolina Vásquez Lomakina, Akshat Patel and Gulhan Bizel

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 1 pp. 85

Alyssa Sun

Volume 12, issue 4, 2020

On the Validity of the Capital Asset Pricing Model (CAPM) pp. 1

M. J. Alhabeeb

Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective pp. 14

Mustapha Iddrisu, Akolaa Andrews Adugudaa and Albert Martins

Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising pp. 30

Bassant Eyada

Issues of Utilizing Social Networking as an Informal Organizational Communication Channel: Evidence from China pp. 43

Songbai Liu and Lu Guan

A Study on the Influence of E-Commerce Live Streaming on Consumer Repurchase Intentions pp. 48

Yifei Chen, Feiyan Lu and Siyu Zheng

The Market Trajectory of a Radically New Product: E-Cigarettes pp. 63

Mickey M. Kislev and Shira Kislev

The Effect of Brand Perceptions on Repurchase When Using the E-Commerce Website for Shopping pp. 93

Abbas N. Albarq

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 4 pp. 104

Alyssa Sun

Volume 12, issue 3, 2020

Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study pp. 1

Moreno Frau, Ludovica Moi and Francesca Cabiddu

Pricing Decisions of FinTech Firms pp. 14

Michael Neubert

Sport Events Customers’ Behavior in the Light of Hedonic Consumption pp. 26

Daniel Adrian Gârdan, Iuliana Petronela Gârdan, Mihai Andronie and Ionel Dumitru

Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty pp. 41

Jiyoung Kim and Sejin Ha

Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market pp. 52

Mostaque Ahmed Zebal and Anushe Zebal

The Influence of Smart Tourism on Tourist Experience Toward Travel Intention and Satisfaction: Evidence from China pp. 65

Chen Chen

Impact of Social Media on Consumer Buying Patterns pp. 71

John Donnellan, Melanie McDonald and Michael Edmondson

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 3 pp. 80

Alyssa Sun

Volume 12, issue 2, 2020

Investigating the Key Success Factors of Social Marketing in Promoting Environmental Consciousness: A Dematel-Based Approach pp. 1

Chi-Horng Liao

Sequential Coherence as a Success Factor in Personal Selling pp. 13

Shanta R. Yapa, R. Senathiraja, Jurgen Poesche and Ilkka Kauranen

Comparative Advertising: Proposed Guidelines for Middle Marketers pp. 23

Bassant Eyada and Asli Cazorla Milla

The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior pp. 38

Yun Wang

Is Social Media Adoption a Powerful Means to Reach High Performance in Small- and Medium-Sized Firms? An Empirical Investigation pp. 50

Michela Floris and Angela Dettori

The Relationship Between Salesmen’s Emotional Intelligence and Sales Skills in In-Person Sales (Case Study: Salesmen of Commercial Complexes in the Third Municipality District of Bandar Abbas City) pp. 62

Homayoun Pegah

The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China pp. 72

Mandy Mok Kim Man and Yace Chen

Effect of Integrated Marketing Communications on Customer Satisfaction of Selected Private Universities in South-West Nigeria pp. 78

Adegbola Eunice Abimbola, Binuyo Adekunle Oluwole and Afolabi Gabriel Kolawole

Factors Affecting Customers Loyalty to Mobile Services Companies’ Brands pp. 85

Mohamed Ali Barakat Ali

Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry? pp. 104

Amira M. Omar

Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan pp. 115

Munir A. Abbasi, Azlan Amran, Hadiqa Riaz, Noor E. Sahar and Hassan Ahmed

Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective pp. 127

Nidal Ismail Abu-Alkeir

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 2 pp. 136

Alyssa Sun

Volume 12, issue 1, 2020

Ethical Branding in the Modern Retail: A Comparison of Italy and UK Ethical Coffee Branding Strategies pp. 1

Ornella Papaluca, Mauro Sciarelli and Mario Tani

Analysis of Consumer Demand and Preference for Rabbit Meat in Benin pp. 14

Jean Adanguidi

Personnel Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana pp. 23

Douglas Chiguvi, Ruramayi Tadu, Sinesisa Khumalo and Collen Mahambo

Nostalgia: An Attractive Theme for Marketing Researchers pp. 30

Leila Lefi Hajlaoui and Abderrazak Gharbi

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies pp. 39

Fadye Saud Al-Fayad

Feedback System in Healthcare: The Why, What and How pp. 52

Naveen R. Gowda, Abhinav Wankar, Sanjay Kumar Arya, H. Vikas, Nayana Kollalackal Narayanan and C. P. Linto

Digital Trends and Practice on the Hungarian Market pp. 62

Katalin Tari

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 1 pp. 73

Alyssa Sun