Asian Journal of Management Cases

2004 - 2026

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Editorial pp. 119-120: Muhammad Azfar Nisar
Charaka Womenâ€™s Cooperative: Crafting Future and Rejuvenating Artisanal Talent Sustainably pp. 121-137: Vinit Vijay Dani and Avadhanam Ramesh
Bob World: A Digital Platform Fraud pp. 138-143: Damini Saini and Paulamee Sinha
OMNI Channel: Is It Really Omni? pp. 144-159: Preshth Bhardwaj and Sanjay Mohapatra
Eagle Fertilizers: Paving the Route-to-Market Path pp. 160-171: Muhammad Luqman Awan and Usama Maalik
MG Hector Plus Entry in India: Challenges and Strategies pp. 172-187: Ranjana Agarwal, Syeedun Nisa and Saurabh Kumar
Raymond Limited: Deleveraging and Demerger pp. 188-204: Sanjay Dhamija, Reena Nayyar and Shikha Bhatia
Financial Statement Analysis: Case Study of Apar Industries pp. 205-212: Sana Shawl and Keyur M. Nayak
Rural Sales Force Retention: Dilemma of Accurate Adhesives pp. 213-219: Pooja Gupta, Mallika Srivastava and Semila Fernandes
Customerâ€™s Dilemma: Lease or Buy? pp. 220-224: Narender Miryala, A Sai Kiran and Sandeep Jella
Paani Foundation: A Gamified Approach to Water Crisis in Rural India pp. 225-244: Pallavi Mody, Sushmita Srivastava and Shyam Kc

Editorial pp. 7-8: Muhammad Azfar Nisar
Service Sales Corporation: The Wholesale Challenge pp. 9-19: Muhammad Luqman Awan
Challenges of Managing the Employability of Differently Abled in South India: Experiences of Two Non-governmental Organizations pp. 20-29: Shaji Kurian, Pooja Sutradhar and Sandeep Chowdary
Transforming HR Functions Through Shared Service: Insights from Indian Public Sector Power Major pp. 30-39: Alka Rai and Sunil Maheshwari
Maa Hotels: Rebranding and Digital Transformation pp. 40-56: Anubhav Mishra, Sambit Kumar Sahu and Sayli Kingaonkar
The Dairy Meltdown pp. 57-65: Dipali Krishnakumar and Madhvi Sethi
Strategic Corporate Social Responsibility at ITC: A Stakeholder Model pp. 66-89: Shiv Nath Sinha
Entrepreneurship in the Digital Era: Diamond Glass Works Harnessing the Power of Social Media pp. 90-99: Deepika Pandita and Fatima Vapiwala
Pak Dairy: Brand Transferâ€”Amplify Your Brand pp. 100-112: Saqib Ali, Hasan Zahid, Nadeem Khalid, Aamir Rashid and Rizwana Rasheed

Editorial pp. 143-144: Faiza Ali
Collaboration and Conflict at Chief Ministerâ€™s Initiative on Primary Healthcare (CMIPHC) pp. 145-161: Mohsin Bashir and Ferhana Ahmad
Team Memberâ€™s Promotion: Injustice or Promotion in Haste? pp. 162-171: Manoj Gour Chintaluri, Bala Subramanian R. and Archana Choudhary
Zyne: Growth Pangs in a Commoditized Market pp. 172-185: Vajjhala Venkata Gopal, Harisankar Muralidharan, K S Venugopal Rao and Jyothi Ch
Future of Hygieia Health Private Limited pp. 186-194: Monika Gupta, Sapna Malya and Samit Paul
Alpha Industrial Services Limited: Managing Safety Affordably pp. 195-208: Amer Awan and Nasir Afghan
ArcelorMittal Steelâ€™s Essar Acquisition: A Long Legal Battle with Ramifications pp. 209-221: Priyanka Priyadarshani and Kanagaraj Ayyalusamy
Burger King India IPO: Investment Dilemma pp. 222-234: Abhishek Sinha and D. Satish
MTR Foodsâ€”Redesigning Brand Identity and Brand Architecture pp. 235-247: Ruppal Walia Sharma and Renuka Kamath

Editorial pp. 7-8: Faiza Ali
Inclusive Human Capitalâ€”Employment Transition Programme for Adults with Autism at Enabling Academy, Yayasan Gamuda pp. 9-28: Rossilah Jamil, Ong Sin Ru, Yeo Swee Lan, Grace Gan Wei Cheng and Lim Hui Yan
Interglobe Aviation Limited: The Valuation Conundrum pp. 29-43: M. Sriram
Equipment Maintenance in Primary and Secondary Healthcare, Punjab pp. 44-63: Muhammad Naiman Jalil, Rania Sohail, Areeb Javaid and Ali Jan Khan
An Eco-Friendly Alternative to Plastic Cutlery and Food Packaging: A Case of Ecoware in India pp. 64-79: Preshita Neha Tudu and Vaibhav Mishra
L&Tâ€™S Acquisition of Mindtree Limited: Is It Worth Contesting? pp. 80-96: Gaurika Singh, Gayatri Madhusudan and Gaurav Singh Chauhan
Oyo Hotelâ€™s Expansion Spree: Too Much, Too Fast? pp. 97-111: Arijit Bhattacharya
Lakshya Food India Limited (LFIL): Finding the Right Position in Dairy Business pp. 112-121: Sakhhi Chhabra, Ritu Chhikara and Ruchi Garg
Dismal Management of the Sales and Distribution System at GEM Food Products pp. 122-133: Manoj Gour Chintaluri, Bala Subramanian R and Sunita Mehta

Editorial pp. 131-133: Faiza Ali
Majpadu: Bracing for the Future pp. 134-146: Khairul Akmaliah Adham, Nur Saâ€™adah Muhamad, Mohd Fuaad Said, Nadiah Mahmad Nasir and Nur Suryana Muhamad
The Airblue Flight 202: Communication and Decision Making in Crisis pp. 147-167: Afaf Khalid and Ghufran Ahmad
THDC India Ltd.â€”Performance Management System pp. 168-182: Hardik Shah, Ashutosh Kumar Anand and Pallavi Tyagi
The launch of a local spice brand: Fortune at the Bottom of the Pyramid pp. 183-192: Faheem Bukhari, Saima Hussain, Muhammad Zaki Rashidi and Sara Khurram
Preparing for the Future in the Shadow of the Pandemicâ€”The Goat Trust Emerges Digitally pp. 193-200: Shalaghya Sharma and Amit Kumar
Road Ahead: Post Collapse of Punjab and Maharashtra Cooperative Bank pp. 201-214: Dipti Periwal
Paytm: Lack of a Cogent IPO Story?* pp. 215-225: Papiya De
Globate 360 Solutions: Test on the Wheels pp. 226-241: Shalini Aggarwal, Mohammad Rishad Faridi and Chandra Prakash Garg

Editorial pp. 7-9: Faiza Ali
Capital Dairy and Livestock: Buffalo Versus Cow Decision pp. 10-23: Hassan Rauf Chaudhry and Syed Zain ul Abidin
IndiGo: Cruising in Market but Crashing Within pp. 24-38: Reeti Kulshrestha, Arunaditya Sahay and Subhanjan Sengupta
Macrantha Sealant: A Positioning Strategy pp. 39-47: Shraddha Purandare
EDSAI Education: Start-up Valuation amidst nCOVID-19 pp. 48-56: Ankur Kulshrestha and Palka Chhillar
Value-added Activities of Venture Capitals in Entrepreneurial Finance: Evidence from the Growth of Flipkart pp. 57-68: Nirmalkumar Singh Moirangthem and Barnali Nag
Enerzi Microwave Systems: Growth Strategies in Emerging Market pp. 69-82: Deepak Verma and Prem Prakash Dewani
Sindh Fruit Traders: Expanding Abroad pp. 83-98: Waheed Ali Umrani, Rukhman Solangi, Manzoor Mirani, Umair Ahmed and Muhammad Azeem Abro
Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy pp. 99-122: Siddhesh S. Soman and Krunal K. Punjani