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Italian Journal of Marketing

2020 - 2020


Current editor(s): Daniele Dalli

From Springer
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Volume 2020, issue 1, 2020

2020: a new Journal for a true Marketing pp. 1-2 Downloads
Riccardo Resciniti
Editorial pp. 3-5 Downloads
Daniele Dalli
It’s all about marketing! Exploring the social perception in the Italian context pp. 7-23 Downloads
Vittoria Marino, Riccardo Resciniti and Mario D’Arco
Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation pp. 25-47 Downloads
Gianluigi Guido, Cesare Amatulli, Alessandro M. Peluso, Clarissa Matteis, Luigi Piper and Giovanni Pino
Standing for politics: What consequences for brands? pp. 49-65 Downloads
Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Luca Petruzzellis and Daniel Korschun
Consumer-defined assortments: application of card-sorting to category management pp. 67-84 Downloads
Gabriele Pizzi and Gian Luca Marzocchi
Creativity in the marketing and consumer behavior literature: a structured review and a research agenda pp. 85-124 Downloads
Gaetano Miceli and Maria Antonietta Raimondo
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