Augmented Reality and Virtual Reality

Jung, Timothy; Dieck, M. Claudia tom; Rauschnabel, Philipp A.

Augmented Reality and Virtual Reality

Edited by Timothy Jung, M. Claudia tom Dieck and Philipp A. Rauschnabel

in Progress in IS from Springer

Date: 2020
ISBN: 978-3-030-37869-1
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Brand Experience via Mobile AR App Marketing: Eunyoung (Christine) Sung
Inside Advertising: The Role of Presence in the Processing of Branded VR Content: Zeph M. C. van Berlo, Eva A. van Reijmersdal, Edith G. Smit and L. Nynke van der Laan
How to Engage Fashion Retail with Virtual Reality: A Consumer Perspective: Liangchao Xue, Christopher J. Parker and Cathryn A. Hart
Enhancing Product Configuration and Sales Processes with Extended Reality: Anuja Hariharan, Nico Pfaff, Fabian Manz, Fabian Raab, Artur Felic and Thomas Kozsir
“I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Apps: Mafalda Teles Roxo and Pedro Quelhas Brito
Consumers’ Emotional Response to the Use of Augmented Reality (AR): An Exploratory Study: Pei-Shan Soon, Sanjaya Singh Gaur and Jessica Sze-Yin Ho
Exploring How Augmented Reality and Virtual Reality Technologies Impact Business Model Innovation in Technology Companies in Germany: Richard Hagl and Aidan Duane
Implementation of Augmented Reality in Manufacturing: A Case Study Exercise: Katrin E. Brunner, Christine Perey, Philipp A. Rauschnabel and Mark Sage
Augmented Reality in Training Processes with VISCOPIC: Thomas Knauer-Arnold
Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Reality Supported Tasks and a Critical Reflection on the Development: Marc Herz and Vanessa Rahe
Mixed Reality Media-Enabled Public Participation in Urban Planning: Mario Wolf, Heinrich Söbke and Florian Wehking
Digital Topographies. Using AR to Represent Archival Material in Urban Space: Sebastian Pranz, Simon Nestler and Klaus Neuburg
Designing Tomorrow’s Human-Machine Interfaces in Autonomous Vehicles: An Exploratory Study in Virtual Reality: Sebastian Stadler, Henriette Cornet, Danqing Huang and Fritz Frenkler
Using Augmented Reality Technology to Construct a Venue Navigation and Spatial Behavior Analysis System: Chun-I Lee, Fu-Ren Xiao and Yi-Wen Hsu
Endless City Driver: Procedural Generation of Realistic Populated Virtual 3D City Environment: Werner Gaisbauer, Jonas Prohaska, Ulrich Schweinitzer and Helmut Hlavacs
Using 5G Mobile to Enable the Growing Slate of VR and AR Applications: Yufeng Zhuang, Tong Qu, Jolly Wong, Wanggen Wan, M. Claudia tom Dieck and Timothy Jung
Impact of Virtual Embodiment on the Perception of Virtual Heights: Eduard Wolf, Thomas Schüler and Karsten Morisse
Humanising AR in Design: Introducing Digital and Physical People to an Augmented Reality Design Visualisation Process for Theatre: James Simpson
The Use of VR in Journalism: Current Research and Future Opportunities: Irina Tribusean
Open Source Augmented Reality Applications for Small Manufacturing Businesses: Marina Kühn-Kauffeldt and Jörg Böttcher
Customer Integration Through Virtual Reality Implementation: A SWOT Analysis in the Area of Production Systems: Elisa Landmann, Jana Stolz-Römmermann and Tobias Günther
Digital Literacies in Virtual Reality Learning Contexts: Volker Eisenlauer
Towards a Taxonomy of Virtual Reality Usage in Education: A Systematic Review: Alina Makhkamova, Jan-Philipp Exner, Tobias Greff and Dirk Werth
Teaching VR in Higher Education with Collaborative Projects: Lars Brehm, Marion Rauscher and Andreas Humpe
The Impact of Mixed Reality on Visitors’ Experience in Museum. ‘The Ara As It Was’ Project in Rome: Mariapina Trunfio, Salvatore Campana and Adele Magnelli
A Classification of Virtual Reality Technology: Suitability of Different VR Devices and Methods for Research in Tourism and Events: Shinyong (Shawn) Jung and Jiyong Jeong
Meta-Analysis of Global Activities in Augmented Reality (AR) and Virtual Reality (VR): Johan Pognon, Jacques Chi, Alexandre Salabert, Kangsoo Kim and Si Jung Kim
Dependability Analysis of High-Consequence Augmented Reality Systems: Ernest Edifor and Eleanor E. Cranmer
A Case Introduction of ‘New Content Center’ Incubating System for New Media Contents Startups Managed by Korea Creative Content Agency: Junchul Lim
Virtual Reality in Lomonosov Moscow State University Interdisciplinary Research Illustrated by Moscow Bely Gorod Area Historical Reconstruction Example: Leonid Borodkin, Lemak Stepan, Margarita Belousova, Anna Kruchinina, Maxim Mironenko, Viktor Chertopolokhov and Sergey Chernov
Simplifying Electronic Testing Environment with SLAM Based Handheld Augmented Reality System: Carlos Arias, Andoni Arregi, Fabian Schriever and David Martinez Oliveira
How Real Do You See Yourself in VR? The Effect of User-Avatar Resemblance on Virtual Reality Experiences and Behaviour: Marnix S. Gisbergen, Ilay Sensagir and Joey Relouw

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:proiis:978-3-030-37869-1

Ordering information: This item can be ordered from
http://www.springer.com/9783030378691

DOI: 10.1007/978-3-030-37869-1

Access Statistics for this book

More books in Progress in IS from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().