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Kundenorientierung

Jörg Staudacher ()
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Jörg Staudacher: HWZ Hochschule für Wirtschaft Zürich

in Springer Books from Springer

Date: 2021
ISBN: 978-3-658-20176-0
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Chapters in this book:

Ch Kapitel 1 Einleitung
Jörg Staudacher
Ch Kapitel 2 Dimensionen der Kundenorientierung
Jörg Staudacher
Ch Kapitel 3 Dimension 1: Customer Value-based Decision Making
Jörg Staudacher
Ch Kapitel 4 Dimension 2: Customer-centric Transformation
Jörg Staudacher
Ch Kapitel 5 Dimension 3: Co-Creation
Jörg Staudacher
Ch Kapitel 6 Dimension 4: Customer Management
Jörg Staudacher
Ch Kapitel 7 Verbesserung der Kundenorientierung
Jörg Staudacher
Ch Kapitel 8 Customer Centricity Maturity Check und Messmodelle
Jörg Staudacher

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-20176-0

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DOI: 10.1007/978-3-658-20176-0

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